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Discover the inspiring journey of Joel Moss and Social Boost, a story of innovation, adaptation, and success in the competitive social media marketing and lead generation spaces.
From launching a SaaS platform to becoming a leading lead generation agency, Social Boost conquered the challenges of Instagram's evolving landscape and client acquisition, generating an astounding 150,000 leads per month.
This case study explores how Smartlead became the catalyst for scaling its business, transforming roadblocks into opportunities for remarkable growth.
How It All Started: The Story of Joel Moss and Social Boost
Joel Moss started his business initially with a social media SaaS (Software as a Service) platform aimed at helping people automate their Instagram accounts.
When Instagram implemented stricter security measures, Joel's business, Social Boost, transitioned into an agency focusing initially on Instagram growth before expanding into content and media through advertising.
Since then, Joel and his team started using Smartlead for client acquisition and lead generation for clients. At the moment of the interview, Joel and his team at Social Boost generate around 150,000 leads per month for its clients.
Looking back at his journey, Joel fondly acknowledges Smartlead’s positive impact in scaling his business.
Challenges Faced Along the Way
Joel and his agency, Social Boost, faced several challenges related to scaling their outreach and client acquisition.
Before settling on Smartlead, Joel's agency experimented with sales engagement platforms like Woodpecker, Instantly, and Lemlist but encountered scalability issues. For instance, Lemlist had limitations on integrating multiple senders into a single campaign and he struggled with bulk updates in Instantly across many accounts.
Joel has a small team of five people who monitor their inboxes. They found Gmail limiting for the business as they couldn’t go beyond 100 sender limit per account and they were in need of tracking multiple team members within a single inbox.
As Social Boost generates a large volume of leads (150,000 leads per month), it was hard for them to personalize outreach at scale efficiently.
Joel's agency primarily serves small to medium businesses looking to cut costs on in-house social media management. This requires Social Boost to not only acquire clients efficiently but also offer services that provide significant value and cost savings.
Notable Achievements of Social Boost
Social Boost, with Joel’s entrepreneurial spirit, has become significantly successful by leveraging email outreach to drive business growth for themselves and their clients.
Social Boost generates up to 150,000 leads per month, showcasing its capability in large-scale lead generation and management.
The agency achieved an impressive 80% email open rate, which is significantly higher than the industry average. Not only that, but Social Boost has also successfully onboarded 30 to 40 clients monthly, with an impressive customer retention rate. This consistent client acquisition rate is a testament to their effectiveness in marketing their services and delivering value to their clients.
Despite facing challenges with email management and monitoring initially, Social Boost, powered by Smartlead, effectively monitors inboxes with a team of five people. Joel also mentioned that partnering up with Smartlead helped him scale his business.
Key Factors Contributing to Social Boost’s Success
Joel emphasizes the importance of personalization in cold email campaigns. This reportedly helped them increase engagement rates, achieving an impressive 80% email open rate.
With the changing landscape of lead generation, Social Boost was able to develop outbound strategies to generate up to 150,000 leads per month for its clients, which was crucial for their business model to scale.
The agency faced challenges with inbox management initially. Smartlead's Unified Master Inbox helped streamline email management, making it easier for their team of five to monitor and respond to emails efficiently from one dashboard. This improved their operational workflow and reduced the complexity of managing multiple email accounts.
Read more: The Future of Inbox Management: Master Inbox 3.0
Having a team of five people dedicated to monitoring the email inbox ensures that client interactions are timely and effective. This level of client communication contributes to higher client satisfaction and retention rates.
Social Boost’s large scale of operation with up to 200 sender accounts allows it to handle large volumes of outbound campaigns simultaneously, catering to various client needs and market segments.
Last but not least, Joel, with his deep understanding of the market trends, has been a game changer for Social Boost’s meteoric growth.
Looking Ahead to the Future of Lead Generation Powered by Smartlead
With an impressive growth rate, the future looks promising for Social Boost. Joel intends to continue leveraging Smartlead's scalable solutions to manage a growing volume of personalized email campaigns efficiently. Smartlead's platform, especially with its capability to manage multiple senders and campaigns effectively, plays a significant role in this aspect of its growth strategy.
The scalability of their operations sets a solid foundation for expansion into new industries or geographical areas. With Smartlead as a key technology partner, Social Boost is ready to aim for scalability, enhance client engagement through AI-driven personalization, and explore new opportunities for expansion and diversification.
Author’s Details
Sattwik Das
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Frequently asked questions
What is Smartlead's cold email outreach software?
Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.
What is Smartlead, and how can it enhance my cold email campaigns?
Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.
Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance.
How does the "unlimited mailboxes" feature benefit me?
Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.
How does Smartlead as a cold emailing tool can automate the cold email process?
Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.
The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!
What do you mean by "unibox to handle your entire revenue cycle"?
The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.
With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.
2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.
3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.
How does Smartlead ensure my emails don't land in the spam folder?
Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder.
Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.
2. We deploy high-deliverability IP servers specific to each campaign.
3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.
Can Smartlead help improve my email deliverability rates?
Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.
Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.
What features does Smartlead offer for cold email personalisation?
Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.
Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.
Can I integrate Smartlead with other tools I'm using?
Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!
Is Smartlead suitable for both small businesses and large enterprises?
Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.
Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.
What type of businesses sees the most success with Smartlead?
No, there are no limitations on the number of channels you can utilize with Smartlead. Our cold email tool offers a multi-channel infrastructure designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.
This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.
How can Smartlead integrate with my existing CRM and other tools?
Smartlead is the cold emailing tool that facilitates seamless integration with existing CRM systems and other tools through robust webhook and API infrastructure. This setup ensures real-time data synchronisation and automated processes without manual intervention. Integration platforms like Zapier, Make, and N8N enable effortless data exchange between Smartlead and various applications, supporting tasks such as lead information syncing and campaign status updates. Additionally, it offers native integrations with major CRM platforms like HubSpot, Salesforce, and Pipedrive, enhancing overall lead management capabilities and workflow efficiency. Try Now!
Do you provide me with lead sources?
No. Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.
Here's what makes us uniquely the best cold email software:
1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.
2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out.
3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers.
4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanised email sending patterns and ramping up the sending volume.
How secure is my data with Smartlead?
Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.
How can I get started with Smartlead?
Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!
How can I reach the Smartlead team?
We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have. You can also reach out to us at support@smartlead.ai
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