What happens when your potential customer base hasn't heard about you? 

That’s right! They walk past you. 

Around 71% of consumers say it’s important to recognize a brand before purchasing any products or services. 

Let’s say you have put ads everywhere. Clients who don’t know about the brand or its story might not purchase as expected. 

That's where prospecting mail swoops in. This write-up includes 10 prospecting email templates. 

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Benefits of Sending Prospecting Email

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Definition 

Emails that are sent to a potential client/customer to introduce the brand and explain the benefits of buying its products/service is called prospecting email. 

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1. Keep Potential Customers in the Loop

Many customers don’t purchase from unknown brands. You can keep potential customers in the loop by sending them cold emails. 

By sending such emails, you can get warmer to the customers. 

They will start learning about you. And, someday, they will think about your brand when they need a change from their current seller. 

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2. Brand Awareness Using Storytelling

Companies spend millions to increase brand awareness. Instead of direct ads, you can do it gradually by sending emails to your prospects. 

Before selling the product via sales emails, tell your story. Let your targeted customers come closer to you. While selling one product is one profitable opportunity, building a relationship with prospects will prove profitable in the long run.

3. Keep Existing Customers in the Loop

Keep sending emails at healthy intervals to your current customers. Let them know the company news, updates, launch of new products, etc. 

This way, your customers will become your audience and prove profitable when launching new products, services, webinars, etc. 

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15 Prospecting Email Templates

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Introductory Mails

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[From New Brands]

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#1

SUBJECT LINE: Let’s get to know each other

Hey {recipient’s first name}, 

Imagine an 8x increase in revenue within 6 months. We helped {happy client} achieve this by improving their {issues}. 

I know it’s a big promise, but we have fulfilled this. Our {service/product} comes with {features}. It will improve {issues} that impact revenue directly. 

Interested to know how I can help your business? Let’s schedule a call to discuss this further.

PFA what {happy client} has to say about us.

Best, 

{Your name} 

{Designation}

{Contact details}

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#2

SUBJECT LINE: {Name} from {Company’s name} 

Hey {recipient’s first name}, 

I’m the founder of {company’s name}, a platform that’s helped thousands of businesses reach {target}. I wanted to introduce you to my team and our {service/product}.

Interested to know how we can help your business? Let’s schedule a call to discuss this further.

PFA what our clients think about us.

Best, 

{Your name} 

Founder of {company’s name}

{Contact details}

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#3

SUBJECT LINE: {Name} from {Company’s name} 

Hey {recipient’s first name}, 

My name is {sender name}, and I am the Marketing Director at {company’s name}. I wanted to introduce our team and product to you and see if you might be interested in trying it out.

I understand that your business is important to you, so we are confident that our product can help you grow. 

We have a new client who saw close to 20% of their conversions after just a month of going live with our service!

Let’s schedule a call for the two of us to discuss how this could benefit your business.

Best, 

{Your name} 

Founder of {company’s name}

{Contact details}

****Showing one/two client testimonials helps new customers trust you. 

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[From Established Brands]

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#4

SUBJECT LINE: Is {goal} a priority for your company?

Hey {recipient’s first name}, 

What’s your process for {issue}? Do you have any plans in place for addressing it?

Our company provides {service/product} that helps {solve the issue}. 

Last month, {competitor} achieved {target} in the ABC area. Our {service/product} helped their {so-and-so process}.

We have helped many companies reach {target}.

Take a look: 

{Data 1}

{Data 2}

{Data 3}

Interested to know how {service/product} can help your business?

I have a few suggestions. Let’s schedule a call to discuss this further.

Best, 

{Your name} 

{Designation}

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#5

SUBJECT LINE: Are you investing too much time on {goal}?

Hey {recipient’s first name}, 

I can say from your website that you’re trying to achieve {goal}? Do you have any strategy planned for it?

Our company provides {service/product} that helps {achieve the goal}. Last month, {competitor} achieved {target} in the ABC area. Our {service/product} helped them reach {so-and-so process} in 3 months. 

Interested to know how {service/product} can help your business?

Let’s schedule a call to discuss this further. 

PFA what our clients think about us. 

Best, 

{Your name} 

{Designation}

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#6

SUBJECT LINE: {Company} featured in Forbes. Yours can too!

Hey {recipient’s first name}, 

I hope you’re well. I am {name} from {company’s name}. I’d like to introduce you to {service/product}. 

{Company}, a small company like yours, used {service/product} to increase revenue within a year and get recognized as one of the “Top 50 Small Businesses in 2022”.

Our {service/product} makes the process easier. I think it can be a great fit for your business.

If you have time, could we set up a call so we can discuss how our product can help?

PFA what our clients think about us.

Best, 

{Your name} 

{Designation}

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Trigger Events Reference

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#7

SUBJECT LINE: Learn more about {service/product}

Hey {recipient’s first name}, 

We’d love to get to know you better. We’ve noticed that you’ve been exploring {service/product} and want to learn more about how it can help your business. 

Would you be interested in a call?

Let’s schedule a time that works for both of us, and we can discuss this in more detail.

I look forward to hearing from you, 

{Your name} 

{Designation}

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#8

SUBJECT LINE: Congratulations on {achievement}!

Hey {recipient’s first name}, 

I came across the good news on {social media posts or blog posts}. Congratulations on reaching {the prospect’s action or milestone}! 

An achievement like yours leads the company into new paths, making {goal} a priority. Our {service/product} helped {client company 1 and 2} take up the new challenges without typical glitches. 

Would you be interested in a call?

Let’s schedule a time that works for both of us, and we can discuss this in more detail.

I look forward to hearing from you, 

{Your name} 

{Designation}

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#9

SUBJECT LINE: I can help with {issues}!

Hey {recipient’}, 

I saw that you recently asked a question on Twitter about how to deal with a {business issue} for your brand.

Our {product/service} comes with {features} that help {business issues}. {Client company 1 and 2} have achieved {so-and-so goals} with it. 

I have some suggestions that should be valuable to you. Would you be interested in a call?

Let’s schedule a time that works for both of us, and we can discuss this in more detail.

I look forward to hearing from you, 

{Your name} 

{Designation}

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#10

SUBJECT LINE: I am a fan!

Hey {recipient’s first name}, 

I came across your profile on {social media handle}. I am impressed with how you {did that work}. I must confess I am a fan! 

I am {designation} at {company’s name}. Our {product/service} comes with {features} that help {issues}. It streamlines work and helps companies reach new benchmarks. 

Our {Client company 1 and 2} have achieved {so-and-so goals} with it. 

I have some suggestions that should be valuable to you. 

Let’s schedule a time that works for both of us, and we can discuss this in more detail.

I look forward to hearing from you, 

{Your name} 

{Designation}

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Existing Audience Outreach

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#11

SUBJECT LINE: I come bearing gifts!

Hey {recipient’s first name}, 

It's been one year since we started a journey together! Thanks a lot for {using product/service}. 

Did you hear about our {new product/service}? I feel many people still don't know about it. It can {explain how the new product helps}. 

I have a special discount for you. 

If you’re curious to know more about it, ping me. 

I look forward to hearing from you, 

{Your name} 

{Designation}

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#12

SUBJECT LINE: Your webinar registration!

Hey {recipient’s first name}, 

Thanks for registering to attend our webinar on {topic}. 

In case you’re still wondering how to tackle {issue}, I have something for you. I would love to chat about your current process and tell you how our {product/service} is an efficient tool for {issue}. 

I feel many people still don't know about it. It can {explain how the new product helps}. 

If you’re curious to know more about it, ping me. 

I look forward to hearing from you, 

{Your name} 

{Designation}

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For Referred Prospects

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#13

SUBJECT LINE: {Mutual connection} suggests we chat

Hey {recipient’s first name}, 

{Mutual connection} at {company’s name} recommended we get in touch. I worked with {him/her/them} on {issue} and helped {him/her/them} achieve {milestone}. 

As your company faces the same {issue}, I thought we might be a good decision for your organization. Our {product/service} has been recognized at {industry award/recognition/certification, etc.}. So, I think it would be helpful to you.

If this matches your current requirements, can we chat briefly?

I look forward to hearing from you, 

{Your name} 

{Designation}

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#14

SUBJECT LINE: {Mutual connection} referred you

Hey {recipient’s first name}, 

{Mutual connection} from {company’s name} recommended we get in touch. {Him/her/them} told us you were discussing how challenging {issue} is. I agree it’s difficult, and most companies face similar problems.

I have a few suggestions for you that would have a positive impact on {issue}. Just ask {mutual connection} how we helped {him/her/them} reach {milestone}.

If this matches your current requirements, can we connect on a 15-min call?

I look forward to hearing from you, 

{Your name} 

{Designation}

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For Competitor’s Clients

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#15

SUBJECT LINE: {Mutual connection} referred you

Hey {recipient’s first name}, 

{Mutual connection} from {company’s name} recommended we get in touch. {Him/her/them} told us you are using {competitor product/service}.

How are you finding it?

I am {designation} at {company’s name}. We are similar to {competitor company} except {describe what makes you different}. 

If you’re willing, let’s get on a quick call. Let me know you’re free.

I look forward to hearing from you, 

{Your name} 

{Designation}

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Tips to Write the Best Email to Your Prospects

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• Use referrals when emailing sales pitch
• Use personalization techniques
• Keep the email content buyer-centric, no matter the buyer stage.
• Instead of a one-sentence pitch, elaborate a little. But, always keep it short
• Optimize the appearance (reading experience) for mobile devices
• Ask relevant questions only

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Conclusion

Sending prospecting emails means keeping the doors open or, at least, trying to open them. A marketer must keep trying to send buyer-centric content instead of random cold calling to wield greater results. 

Not to forget, follow-up emails are the key to sales. Don’t forget to respond. 

With this, I bid you farewell! 

Till then, keep sending emails to prospects! 

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