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Without SPF, Your Emails Are at Risk of Spoofing

Let's say you are sending a credential email to the customer, only for it to land in spam or, worse—be impersonated by scammers. Email providers can’t verify your messages without an SPF record. Not just that, a missing SPF record allows cybercriminals to impersonate your domain, or customers may never receive your emails due to ISP blocking.
The Fix? Instantly create an SPF record tailored to your domain with Smartlead’s SPF Record Generator.

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Ensure you send emails only through your authorized servers and reduce spoofing risks while improving deliverability. 

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Check if DKIM records are set up correctly for your domain. Ensure your email authentication policies protect your domain. 

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 How to Generate Your SPF Record in 4 Simple Steps

Step 1

Enter Your Domain Name

Start by entering your domain name in the provided field.
Step 2

Select Key Settings

Answer three simple questions:
  • Does your domain send mail? (Select Yes or No)
  • Does your MX records send mail? (Select Yes or No)
  • Do you approve all hosts with the domain name using PTR (Reverse DNS)? (Select Yes or No)
Step 3

Choose the Fail Mode

Decide what action to take if SPF fails authentication:
  • Fail (Reject emails that fail SPF)
  • Soft Fail (Mark emails as suspicious)
  • Neutral (No action taken)
Step 4

Click “Generate”

Once you've filled out all the necessary information, click Generate to create your SPF record. Simply copy the generated record and add it to your domain's DNS settings.

What is an SPF record?

An SPF (Sender Policy Framework) record is a DNS record that helps email providers determine whether an email sent from your domain is legitimate. Without SPF, your emails might get blocked, marked as spam, or even spoofed by hackers.

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 Why SPF is Essential for Your Email Security?

An SPF record works as a security layer that protects your brand, communications, and operations. Without SPF, anyone can send emails using your domain, leading to spoofing attacks, email rejections, and loss of trust.

Here are the common scenarios where having an SPF record is absolutely essential:

1. You Send Cold Emails or Marketing Campaigns

If you’re running outreach or marketing campaigns, email providers check SPF before delivering emails. Without it, your messages may end up in spam, hurting response rates and engagement. SPF increases your sender's credibility, improving campaign performance.

 2. Your Domain Has Been Spoofed Before

Have you noticed fake emails sent from your domain? Cybercriminals use email spoofing to impersonate businesses, leading to fraud and loss of trust. SPF blocks unauthorized senders, ensuring that only verified servers can send emails from your domain.

3. Your Business Relies on Transactional Emails

Order confirmations, password resets, billing invoices—if these emails aren’t delivered properly, customers can’t complete transactions or access services. SPF helps email providers verify your messages, ensuring seamless communication.

4. Your Organization Uses Multiple Email Providers

Many businesses use Google Workspace, Outlook, SMTP services, and CRMs for email communication. SPF ensures that all authorized email sources are verified and trusted, reducing email rejections.

Frequently Asked Questions

General Questions

 How do I find my SPF record?

Email automation FAQs- Smartlead

To find your current SPF record, check your domain’s DNS settings. You can use a DNS lookup tool or an SPF validation tool like Smartlead’s SPF Record lookup tool

If you have access to your domain’s DNS settings, you can also check SPF manually by looking for a TXT record associated with your domain. It should contain the word "v=spf1" followed by the authorized mail servers.

What is the best practice for SPF records?

Email automation FAQs- Smartlead

Best practices for creating and managing your SPF record include:

  • Use a single SPF record: To avoid conflicts, your domain should have only one SPF record. Multiple SPF records for the same domain can result in authentication failures.

  • Limit the number of DNS lookups: SPF records should be simple to avoid exceeding the limit of 10 DNS lookups. This way, the mail servers process SPF records more efficiently.

  • Use the "all" mechanism carefully: The "-all" mechanism (fail) at the end of the record ensures that only authorized mail servers are allowed to send emails from your domain. Avoid using "~all" (softfail) unless necessary.

  • Include all mail servers: Ensure that all the email providers and mail servers used by your domain are listed in the SPF record to prevent rejection.

Can there be 2 SPF records?

Email automation FAQs- Smartlead

No, there should be one SPF record per domain. Multiple SPF records can cause conflicts and lead to email authentication failures. If you need to authorize multiple mail servers or services, combine them into a single SPF record. Use include statements in your SPF record to reference other domains' SPF records.

     How do I optimize the SPF record?

    Email automation FAQs- Smartlead

    To optimize your SPF record, focus on the following:

    • Simplify the record: Only include necessary mail servers. Remove redundant or unused entries to avoid hitting the DNS lookup limit.

    • Reduce DNS lookups: Each "include" statement in an SPF record results in a DNS lookup. To stay within the 10 DNS lookup limit, limit the number of included domains or mail servers.

    • Use "ip4" and "ip6" mechanisms: Instead of relying on multiple include statements, use the "ip4" and "ip6" mechanisms for IP addresses if possible. This reduces the need for additional DNS queries.

    • Monitor and update regularly: Ensure that your SPF record is always up to date as you add or remove email services.

    What is the limit of SPF record?

    Email automation FAQs- Smartlead

    The SPF record limit includes:

    • 10 DNS lookups: SPF records can only perform up to 10 DNS lookups when evaluating the record. This includes include, a, mx, ptr, and exists mechanisms.

    • 255-character limit: An individual TXT string in an SPF record must be under 255 characters, but longer records can span multiple strings up to 512 bytes.

    • Multiple entries in SPF: While you can have multiple entries (like ip4, include, mx), they should be minimized to avoid excessive DNS lookups.

    How to check if an SPF record is correct?

    Email automation FAQs- Smartlead

    To check if your SPF record is correct, you can:

    • Use an SPF validation tool: Tools like Smartlead's SPF checker can verify if your SPF record is valid, and it will indicate any issues.

    • Perform a DNS lookup: You can use a DNS lookup tool (e.g., dig or nslookup) to check the TXT record associated with your domain. The result should include a valid SPF record.

    • Check for errors in your SPF record: A correctly configured SPF record will pass SPF checks, while errors (like exceeding the DNS lookup limit or including incorrect IPs) will cause it to fail. Use Smartlead free SPF record generator to create your SPF record and update the same on your DNS settings.

    Why is my SPF record not valid?

    Email automation FAQs- Smartlead

    There are several reasons why your SPF record may not be valid:

    • Too many DNS lookups: If your SPF record has more than 10 DNS lookups (due to multiple include or mx statements), it will fail validation.

    • Multiple SPF records: Having more than one SPF record for the same domain will cause errors. Ensure there is only one SPF TXT record for your domain.

    • Syntax errors: If your SPF record has syntax issues (e.g., missing mechanisms or incorrect formatting), it may fail. Use an SPF record generator to get syntax error-free SPF records.

    • Incorrect or missing entries for mail servers: If your SPF record doesn’t include the correct mail servers or IP addresses, emails from those servers may be marked as spam or rejected.

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    What is the SPF Record Generator for?

    The Smartlead SPF Generator helps you easily create an SPF record for your domain. Just enter your domain name, and our tool guides you through defining which IP addresses are authorised to send emails on your behalf. The generated SPF record can then be stored as a TXT resource in your name server's zone. Protect your domain and improve email deliverability with ease!

    What is an SPF Record?

    An SPF (Sender Policy Framework) record is a type of DNS record that specifies which mail servers are allowed to send emails on behalf of your domain. It helps prevent email spoofing and improves email deliverability by allowing receiving mail servers to verify that incoming messages from your domain come from authorised IP addresses. Creating an SPF record involves defining which IP addresses or servers are authorised to send emails for your domain. Tools like the Smartlead SPF Generator simplify this process by guiding you through the creation of a valid SPF record tailored to your domain. Once generated, the SPF record is typically added to your domain's DNS settings as a TXT record.

    Why Does Your Domain Need an SPF Record?

    Your domain needs an SPF (Sender Policy Framework) record primarily for email authentication and to enhance email deliverability. Here are the key reasons why having an SPF record is important:

    Prevents Email Spoofing: SPF helps prevent malicious entities from forging emails that appear to come from your domain. It specifies which mail servers are allowed to send emails on behalf of your domain, thereby reducing the likelihood of spoofed emails reaching recipients.

    Improves Email Deliverability: ISPs (Internet Service Providers) and email servers use SPF records to verify the legitimacy of incoming emails. When properly configured, SPF can help improve your domain's email deliverability by ensuring that emails from your domain are recognized as authentic and are less likely to be marked as spam.

    Protects Your Domain's Reputation: Email spoofing and phishing attacks can damage your domain's reputation if attackers misuse it to send spam or malicious emails. SPF records help maintain your domain's reputation by preventing unauthorized use of your domain name in email headers.

    Supports Other Email Authentication Protocols: SPF is often used in conjunction with other email authentication methods such as DKIM (DomainKeys Identified Mail) and DMARC (Domain-based Message Authentication, Reporting & Conformance). Together, these protocols provide a layered approach to email security and help ensure that emails are genuine and trustworthy.

    Compliance Requirements
    : In some cases, having an SPF record may be necessary to comply with industry standards or regulations. For example, some email service providers require SPF records for proper email delivery.

    How to Generate an SPF Record with Smartlead’s SPF Record Generator Tool?

    Smartlead's SPF Generator is your go-to online tool for quickly creating a valid SPF record. Protect your domain from email spoofing with just a few clicks:

    - Access the Tool: Go to the Smartlead SPF Record Generator Tool on their website.Enter Your Domain Name:Locate the field labeled “Enter a domain name.” Type in the domain name for which you want to generate the SPF record (e.g., example.com).

    - Specify If Your Domain Sends Mail:You will see the question, “Does domain send mail?”Select Yes if your domain is used to send emails, or No if it does not send mail.

    - Specify If MX Records Send Mail: Next, you’ll be asked, “Does MX records send mail?”Choose Yes if your domain's MX (Mail Exchange) records are configured to handle mail, or No if they are not.

    - Decide on PTR Records Approval: You’ll be prompted with “Approve all hosts with domain name? (PTR).”Select Yes if you want to allow any host with the domain name in the PTR (Pointer) record, or No if you don’t want to include PTR records.

    - Choose SPF Failure Behaviour: You need to decide what should happen if SPF authentication fails. You’ll have options like:Fail: The email will be rejected if it fails SPF authentication.( You can choose from the choices like "SoftFail," "Neutral," or "Pass.")

    - Generate the SPF Record: After filling out all the required fields, click the Generate button. The tool will display the generated SPF record based on your inputs. Review the record to ensure it accurately reflects your email sending sources and preferences.

    - Add the SPF Record to Your DNS: Copy the generated SPF record. Log in to your DNS hosting provider’s management console. Add a new TXT record with the SPF record value you copied. Save the changes.

    Whether you're a beginner or an expert, our tool is designed to be user-friendly. Start your email authentication journey today and move one step closer to DMARC compliance with Smartlead's SPF Generator.

    Generated SPF Tags Explained

    When you generate an SPF (Sender Policy Framework) record using a tool like Smartlead's SPF Generator, the generated SPF record typically consists of several tags and their values. Each tag serves a specific purpose in defining which mail servers are authorized to send emails on behalf of your domain. Here's an explanation of the commonly used tags in an SPF record:

    1. v=spf1: This tag indicates the version of SPF being used. "v=spf1" is the current and most widely supported version.

    2. include: This tag allows you to include SPF records from another domain. For example, if you use a third-party email service to send emails, their SPF records can be included here to authorise them to send emails on your behalf.

    3. a: This tag specifies that the domain's A records (IPv4 addresses) are authorised to send emails. It's less commonly used now due to its limitations in handling IPv6 addresses.

    4. mx: This tag authorises the domain's MX records (mail exchange servers) to send emails. This is typically the most common mechanism used in SPF records.

    5. ip4 and ip6: These tags specify specific IPv4 or IPv6 addresses that are authorised to send emails for the domain.

    6. all: This tag specifies the default behavior for emails that do not match any of the mechanisms defined. It can be set to either +, -, or ~.
      +all: Allow all email. This is generally not recommended as it weakens SPF protection.
      -all: Deny all email. This is stricter and specifies that only emails matching the mechanisms are allowed.
      ~all: Soft fail. It suggests that the server is not explicitly authorised but doesn't enforce a strong policy. It's less strict than -all.

    7. redirect: This tag allows you to redirect to another domain's SPF record instead of specifying your own mechanisms. It's less commonly used.

    8. Explanation: Some tools or generators might include a human-readable explanation or comment in the SPF record, but this is not part of the standard SPF syntax and is optional.

    When you generate an SPF record using Smartlead's SPF Generator or similar tools, they typically provide an interface where you can select or enter these mechanisms. The generator then constructs the SPF record based on your inputs, ensuring it is formatted correctly and ready to be added as a TXT record in your domain's DNS settings.

    How to Publish Generated SPF Records in DNS?

    Record

    Type

    Value

    Time to live (TTL)

    WWW

    CNAME

    abc.com

    3600

    Publishing a generated SPF (Sender Policy Framework) record in DNS involves adding it as a TXT (text) record in your domain's DNS settings. Here's a step-by-step guide on how to do this:

    - Log in to your domain registrar's website or the platform where you manage your domain's DNS settings. This is typically where you purchased your domain or where your DNS hosting is managed (e.g., GoDaddy, Namecheap, Cloudflare).

    - Find the section of the website or dashboard where you can manage DNS records. This may be labeled as "DNS Management," "DNS Settings," "DNS Records," or similar.

    - Look for an option to add a new record. Choose "TXT" or "Text" as the type of record you want to add. The exact wording may vary depending on your DNS provider.

    - In the "Value" or "Text" field, paste the SPF record that you generated using Smartlead's SPF Generator or any other SPF record generator. The SPF record will typically start with v=spf1 followed by various mechanisms and modifiers.Save the changes. This may be labeled as "Save," "Add Record," "Update," or similar depending on your DNS management interface.

    - After saving, verify that the TXT record containing your SPF record is correctly added in the DNS records list for your domain. Some DNS providers may have propagation times where changes may take some time (up to 48 hours) to take effect globally.

    Best Practices for Adding SPF Records

    Syntax and Formatting: Ensure that the SPF record is copied correctly without any additional spaces or characters. The SPF record should be a single line starting with v=spf1.

    Multiple SPF Records: It's important to have only one SPF record per domain. If you already have an SPF record, modify it instead of creating a new one to avoid conflicts.

    Testing: Once added, you can test your SPF record using SPF record testing tools to ensure it's properly configured and working as intended.

    Documentation: Keep a record of your SPF record details for future reference, including any changes made.

    By following these steps, you'll successfully publish your generated SPF record in DNS. This helps authenticate your domain's emails and improves deliverability by specifying authorised mail servers or IP addresses that can send emails on behalf of your domain.

    • www is the subdomain and is an identifier of the record.

    • CNAME is the DNS record type.

    • com is the value of the record. That means www will resolve to the IP address of the domain abc.com.

    • 3600 is TTL (time to live) is the expiry time of the CNAME record. It's expressed in seconds. Here 3600 means that the records will be updated after each hour.

    Frequently Asked Questions

    General Questions

    What Is An SPF Record and Why Is It Important?

    Email automation FAQs- Smartlead


    An SPF (Sender Policy Framework) record is a type of DNS record that specifies which IP addresses are authorised to send emails on behalf of your domain. It helps prevent email spoofing and phishing attacks by verifying the sender's IP address, thus improving your email deliverability and protecting your domain's reputation.

    Can I Use the SPF Generator If I'm Not Tech-Savvy?

    Email automation FAQs- Smartlead

    Absolutely! The Smartlead SPF Generator is designed to be user-friendly and intuitive. Whether you're a beginner or an expert, our step-by-step guide ensures you can easily create and implement an SPF record for your domain.

    What Should I Do After Generating My SPF Record?

    Email automation FAQs- Smartlead

    After generating your SPF record, you'll need to add it as a TXT record in your domain's DNS settings. This process varies depending on your DNS provider, but typically involves logging into your DNS management console and adding a new TXT record with the provided SPF information. This will help ensure your emails are authenticated and secure.