Email spam complaint rate measures how often subscribers mark your emails as spam.
Common reasons include:
1. They didn’t subscribe to your list
2. Your email lacks a valid unsubscribe link
3. They’re still receiving emails after unsubscribing
4. They report your email as spam instead of unsubscribing
Understanding why you receive spam complaints is important. Exceeding the recommended average (below 0.1%) can harm your sender reputation.
With Smartlead's Spam Complaint Rate Calculator, you can identify problem areas, protect your sender reputation, and improve your deliverability.
Record
Type
Value
Time to live (TTL)
WWW
CNAME
abc.com
3600
Smartlead's Spam Complaint Rate Calculator helps you identify your current spam complaint rate and offers actionable insights to reduce it. By analyzing your campaign data, our tool helps you optimize your email list and improve your overall outreach performance.
A spam complaint is when a subscriber reports your email as spam. Common reasons include not subscribing to your list, lack of a valid unsubscribe link, or continuing to receive emails after attempting to unsubscribe.
Your spam complaint rate is the percentage of your sent emails that are reported as spam. It's a crucial metric to monitor, as high rates can harm your sender reputation and email deliverability.
The industry-standard spam complaint rate to aim for is 0.1% or 1 in 1,000 emails sent. Exceeding this rate can significantly damage your sender reputation.
Reduce your spam complaint rate by cleaning your email list regularly (use Smartlead’s Email Verification Calculator), including clear unsubscribe links, and using double opt-ins for new subscribers.