Key Highlights
- $30 million in pipeline for a client
- 7.59% overall reply rate
- 58.82% positive reply rate
- 448 contacts reached, resulting in 20 leads and 8 meetings booked.
Company Overview
Alchemail is a cold email outreach agency, founded by Arthur Grishkevich, who has been in the cold outbound game since 2016.
With a decade of experience in tech sales and cold outbound strategies, Arthur and his team at Alchemail have been helping businesses scale their cold email outreach efforts to generate high-quality leads and meetings. Alchemail offers two core services:
Done for You Cold Email Outreach
Alchemail owns and manages the entire infrastructure and outreach process for clients, allowing them to focus on other crucial business aspects.
Done for You Cold Email Outreach with Client-Controlled Infrastructure
Alchemail manages the outreach process while clients retain control of their infrastructure, workspaces, and accounts.
Arthur and his team help businesses and startups run highly targeted cold email campaigns that drive real results. Their work with Smartlead has been pivotal in achieving their most significant successes, especially in improving deliverability, campaign performance, and scaling outreach without the typical barriers.
The Challenges
Before discovering Smartlead, Alchemail faced a variety of issues that hindered their cold emailing efforts:
Deliverability Challenges
Like many cold emailers, Alchemail struggled getting their emails into the right inboxes, facing spam filters and inbox placement issues.
Difficulty in Data Sourcing
Sourcing and scraping high-quality, relevant leads was a major obstacle. Many of their target clients were unavailable in standard lead databases like Apollo, forcing them to develop their own scraping mechanisms and contact discovery methods.
Inefficient Infrastructure Management
Managing multiple email accounts and ensuring clean sending practices was time-consuming and prone to issues without the right tools and automation.
These challenges led them to search for a more effective, streamlined solution to enhance their cold email outreach efforts. And this is how they came across Smartlead.
The Smartlead Solution
Smartlead provided Alchemail with the exact tools needed to overcome their cold email challenges. Here’s how Smartlead helped:
Warmup & Deliverability
One of the biggest hurdles Alchemail faced was email deliverability. With Smartlead’s warm-up feature, they could ensure their inboxes maintained a healthy reputation and reached the inbox instead of the spam folder.
This feature played a crucial role in the performance of Alchemail’s campaigns.
API Access
Alchemail’s ability to integrate Smartlead’s API seamlessly with their existing tools allowed for much-needed automation, including lead enrichment and efficient management of responses.
This integration helped reduce the manual effort required to run campaigns and allowed their team to focus on higher-value tasks.
Liquid Syntax & Spintax
These features allowed Alchemail to personalize its emails at scale while maintaining high deliverability.
By dynamically generating content for their emails, they could send personalized messages at scale, which played a key role in increasing response rates.
SmartServers
Smartlead’s SmartServers feature enabled Alchemail to manage its cold email infrastructure better, ensuring optimal sending practices, high deliverability, and improved campaign performance.
Community Engagement
The Smartlead community was a game-changer for Alchemail, offering invaluable insights into industry best practices.
Results Achieved
With Smartlead’s help, Alchemail achieved outstanding results that significantly boosted their business:
$30M in Pipeline
One of their clients generated $30 million in pipeline value, thanks to a well-executed cold email campaign powered by Smartlead alone.
This was an unprecedented result for Alchemail and further solidified their belief in Smartlead’s capabilities.
Impressive Campaign Metrics
One of the most successful campaigns Alchemail ran achieved the following results:
- 7.59% overall reply rate
- 58.82% positive reply rate
- 448 contacts reached, resulting in 20 leads and 8 meetings booked. This campaign was focused on reaching out to VC firms for fundraising, and Arthur used a simple but effective cold email strategy.
“I’ve gotten so used to getting great results with Smartlead that I’ve taken it for granted, then this campaign comes along and blows my mind because this is not something we usually do. So, I had to share this win with the community.” – Arthur Grishkevich, Founder of Alchemail.
Campaign Breakdown
Infrastructure
Alchemail used their own setup with purchased Google accounts, ensuring clean sending and high deliverability.
Targeting
Alchemail scraped and segmented VC firms in the US, Europe, and the UK, ensuring they reached out to the right prospects at the right investment stage.
Messaging
The email copy was short and personalized without being overly complex. The subject lines were clear, and the message was crisp, focusing on value and directness.
Spintax and Variability
Arthur used spintax to generate multiple email versions (50-100), which helped maintain deliverability and prevent being flagged as spam.
Proven Success with Smartlead’s Features
These results were made possible by combining Smartlead’s advanced features like the API, liquid syntax, and email warmup, which helped Alchemail get their emails in the right inbox and optimize response rates.
Key Takeaways
Arthur Grishkevich and the Alchemail team have seen incredible success with Smartlead. They highlight several key strategies that contributed to their success:
Infrastructure Is Key
Using high-quality infrastructure, such as purchased Google accounts, played a significant role in achieving high deliverability rates. Alchemail emphasizes the importance of having a clean, optimized email infrastructure for successful cold email outreach.
Targeting Matters
Proper lead segmentation and targeted outreach were pivotal. Alchemail’s focus on scraping and segmenting leads based on criteria like investment stage, funding amount, and industry fit ensured they reached the right prospects.
Simple, Short, and Direct Messaging
Crafting concise and clear email copy and spintax for personalization was key to maximizing response rates. Alchemail’s approach proves that you don’t need complicated messaging to get great results.
Leverage Smartlead’s Features
The API, liquid syntax, warmup, and SmartServers were integral to Alchemail’s success. Smartlead’s features allowed Alchemail to scale its outreach efficiently and achieve remarkable results.
Community and Support
The Smartlead community was essential in staying up-to-date with the latest industry trends and receiving real-time support, which made all the difference in optimizing their cold email outreach efforts.
Final Thoughts
With Smartlead, Alchemail was able to scale its cold email outreach, improve deliverability, and achieve unprecedented campaign results.
Smartlead’s advanced features and seamless integrations made it the perfect solution for their needs, enabling them to generate millions in pipeline value for their clients and continually improve their campaigns.
Arthur is one of the many such users who were able to add millions to the pipeline for their clients. All this started with a simple Smartlead trial, which you could also try.
Check out our 14-day free trial and see the results.
Author’s Details
Wajahat Ali
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Frequently asked questions
What is Smartlead's cold email outreach software?
Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.
What is Smartlead, and how can it enhance my cold email campaigns?
Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.
Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance.
How does the "unlimited mailboxes" feature benefit me?
Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.
How does Smartlead as a cold emailing tool can automate the cold email process?
Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.
The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!
What do you mean by "unibox to handle your entire revenue cycle"?
The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.
With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.
2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.
3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.
How does Smartlead ensure my emails don't land in the spam folder?
Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder.
Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.
2. We deploy high-deliverability IP servers specific to each campaign.
3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.
Can Smartlead help improve my email deliverability rates?
Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.
Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.
What features does Smartlead offer for cold email personalisation?
Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.
Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.
Can I integrate Smartlead with other tools I'm using?
Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!
Is Smartlead suitable for both small businesses and large enterprises?
Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.
Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.
What type of businesses sees the most success with Smartlead?
No, there are no limitations on the number of channels you can utilize with Smartlead. Our cold email tool offers a multi-channel infrastructure designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.
This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.
How can Smartlead integrate with my existing CRM and other tools?
Smartlead is the cold emailing tool that facilitates seamless integration with existing CRM systems and other tools through robust webhook and API infrastructure. This setup ensures real-time data synchronisation and automated processes without manual intervention. Integration platforms like Zapier, Make, and N8N enable effortless data exchange between Smartlead and various applications, supporting tasks such as lead information syncing and campaign status updates. Additionally, it offers native integrations with major CRM platforms like HubSpot, Salesforce, and Pipedrive, enhancing overall lead management capabilities and workflow efficiency. Try Now!
Do you provide me with lead sources?
No. Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.
Here's what makes us uniquely the best cold email software:
1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.
2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out.
3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers.
4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanised email sending patterns and ramping up the sending volume.
How secure is my data with Smartlead?
Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.
How can I get started with Smartlead?
Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!
How can I reach the Smartlead team?
We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have. You can also reach out to us at support@smartlead.ai
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