How Smartlead Transformed Bharatt Arorah’s Cold Email Lead Generation

12
Min
Created On:
October 10, 2024
Updated On:
January 13, 2025
Bharatt Arorah

How Smartlead Transformed Bharatt Arorah’s Cold Email Lead Generation

12
Min
Created On:
October 10, 2024
Updated On:
January 13, 2025
Bharatt Arorah

Key Highlights

  • 14.3% reply rate and a 37.67% positive reply rate (25-30 high-quality positive replies) from a single campaign.
  • Booked calls with three top healthcare SaaS businesses in the US for a client with each lead worth around $20,000.

This case study delves into how Bharatt leveraged Smartlead’s powerful features to streamline his workflow, boost email deliverability, and scale his business operations to get the above results.

About Bharatt Arorah

Bharrat Arora, a lead generation expert, founded Claygen, a specialized agency helping B2B and SaaS businesses establish and manage cold email systems. Operating across the US, UK, Europe, and Australia.

Claygen assists businesses—ranging from small-scale startups to enterprise-level companies such as marketing agencies, SaaS platforms, recruitment firms, and software companies—create hyper-relevant outreach strategies.

His unique approach focuses on hyper-personalization, ensuring that his cold emails feel like they’re coming from a real person, even when they’re sent at scale. 

Three years ago, Bharrat explored cold email as a lead generation channel when he was a freelancer. What began as a solution for his agency's growth transformed into a core offering for his clients. Today, Claygen leverages cutting-edge technology like Clay, intent-based targeting, and AI-driven personalization to craft campaigns that deliver results in a competitive cold email landscape.

Despite his expertise, Bharatt encountered numerous roadblocks in his journey to grow his business. Managing multiple clients, optimizing email deliverability, and maintaining high reply rates became serious pain points. That was until he discovered Smartlead—a cold email platform designed to overcome these very challenges.

The Challenges Before Using Smartlead

Deliverability Drops 

Initially, Bharatt used a competitor platform to run his cold email sequences. 

For the first few months, things were smooth, with email open rates and reply rates showing promise. However, as time progressed, email deliverability began to decline. 

Despite optimizing his email copy and refining his strategy, more and more emails landed in spam folders. This led to a significant dip in the effectiveness of his campaigns. 

As Bharatt notes, "Deliverability is the cornerstone of cold email outreach. You could have the best email copy in the world, but if no one is seeing it, it’s useless."

Scaling Personalization While Managing Multiple Clients 

Managing multiple clients simultaneously was another massive hurdle. 

Bharatt’s cold email outreach often involved tailoring each message to the individual lead, which was a time-consuming process. 

While competitor platforms offered automation, they either compromised on the personalization aspect or were unable to handle multiple client accounts effectively. 

Bharatt needed a solution that could help him scale his outreach efforts without sacrificing personalization—a crucial component of his approach.

Lack of Client Transparency and Reporting 

Clients increasingly wanted transparency and real-time access to their campaign performance, something the tools Bharatt used did not fully support. 

Manually updating clients or creating reports was eating into his time and efficiency. For someone managing multiple clients, juggling between campaigns while keeping them in the loop was a tedious and time-consuming process.

Why Bharatt Chose Smartlead

Bharatt was introduced to Smartlead by peers in the cold email outreach community, and it quickly became clear that the platform offered unique solutions to his challenges.

Why Smartlead? Key Features That Made the Difference

API Access

Smartlead’s advanced API functionality provided unparalleled flexibility, allowing Claygen to integrate with existing systems and build custom workflows tailored to each client’s needs.

Ease of Us and High Deliverability

Smartlead’s ability to manage multiple client accounts from a single dashboard was a game-changer for him. Additionally, its reputation for consistently high deliverability rates caught his attention.

SmartDelivery

What truly set Smartlead apart, however, were its SmartDelivery feature, white-label client portals, and automation capabilities—all of which played a pivotal role in helping Bharatt scale his operations. 

These tools significantly boosted email deliverability by identifying optimal inboxes and reducing the risk of spam, ensuring that campaigns reached their intended audience.

Customer Support

Bharrat praised Smartlead’s responsive support team, noting how quick resolutions allowed campaigns to run smoothly without interruptions.

After experimenting with the platform, Bharatt realized Smartlead was the missing piece he needed to transform his workflow and improve client satisfaction. He has been using Smartlead for around 2.5 years now and hasn't looked back.

The Solution: How Smartlead Helped Transform Bharatt’s Workflow

Improved Deliverability Through SmartDelivery 

One of the core challenges Bharatt faced was ensuring high deliverability for his cold email campaigns. Smartlead’s SmartDelivery feature became the cornerstone of his outreach efforts. This feature enabled Bharatt to quickly test deliverability across multiple inboxes, allowing him to identify potential issues before running full-scale campaigns. It also helped him optimize sending times, ensuring that his emails reached his prospects' inboxes at optimal hours.

SmartDelivery... gets the process a lot more smoother and aligned. I can just complete the tests of all the inboxes and I can get the results in like a couple hours, couple minutes.” - Bharatt mentioned. 

Efficient Client Management with Multiple Account Support 

Smartlead's multi-account management system allowed Bharatt to oversee several client campaigns simultaneously without needing to switch between different platforms or logins. With the ability to manage multiple client domains and inboxes from a single dashboard, Bharatt could streamline his workflow and stay on top of all his campaigns with ease.

This not only saved time but also allowed Bharatt to handle more clients and increase his revenue potential without compromising the quality of his work. The platform’s intuitive interface made it easy to switch between clients, set up new campaigns, and monitor progress all in one place.

In Bharatt’s own words, “I really love the feature where you can actually give client accesses to your clients. So it just kind of manages the entire thing way better than... the other ones in the industry. On just one single account you can actually have multiple clients associated and they can have their own view.”

White-Label Client Portals for Transparency 

To enhance client transparency and reduce the time spent on manual reporting, Smartlead’s white-label client portals were a game-changer for Bharatt. This feature enabled him to provide clients with real-time access to their campaign data, allowing them to monitor performance without needing to request frequent updates.

Personalization at Scale with Automation

A significant advantage of Smartlead was its ability to combine automation with personalization

While other tools tended to sacrifice one for the other, Smartlead allowed Bharatt to set up campaigns that maintained a personal touch even when sent at scale.

Smartlead’s dynamic variables and easy-to-use interface enabled Bharatt to craft personalized email sequences while automating the tedious process of sending follow-ups, managing replies, and moving leads through the sales funnel. This balance between automation and personalization was key to Bharatt’s success, as it allowed him to replicate the quality of manual outreach on a larger scale.

Game-Changing Campaign Successes

Case 1: A 14.3% Reply Rate Campaign

One of Claygen’s standout campaigns was executed three months ago. For this campaign:

  • 2,000 emails were sent to a custom-scraped list.
  • Leads were enriched using multiple solutions and imported into Clay for targeting.
  • The campaign achieved a 14.3% reply rate and a 37.67% positive reply rate (25-30 high-quality positive replies).

This campaign was a turning point for the client, delivering high-quality leads and significantly boosting their sales pipeline.

Case 2: Success in Healthcare SaaS

Claygen also achieved remarkable results for a SaaS healthcare client with a $20,000 ticket size. Using Smartlead, they:

  • Booked calls with three top healthcare businesses in the US.
  • Created a scalable system for the client, ensuring repeatable success in their outreach efforts.

Other Results: Measurable Impact on Bharatt’s Business

Thanks to Smartlead, Bharatt saw a significant improvement in his overall outreach performance. Some of the most notable results included:

  • Revenue Growth: Bharatt experienced an increase in revenue as a direct result of Smartlead’s platform. With improved deliverability, higher open and reply rates, and the ability to take on more clients, Bharatt’s revenue saw a considerable boost.
  • Increased Efficiency: The time saved through Smartlead’s automation features and multi-account management allowed Bharatt to focus on client acquisition and refining his outreach strategies, rather than spending hours managing campaigns.
  • Enhanced Client Satisfaction: The addition of white-label client portals helped Bharatt impress his clients, giving them access to real-time campaign data and increasing overall client satisfaction.

Roadmap Ahead: What’s Next for Bharatt

While Bharatt is pleased with Smartlead’s current offerings, he sees potential for even more efficiency through the use of Smartlead’s API. He hopes to see more features become accessible for non-technical users, enabling him to further automate parts of his workflow and scale even faster.

Conclusion: Ready to Scale Your Cold Email Outreach?

Bharatt’s story demonstrates the power of the right tool in overcoming the challenges of cold email outreach. By leveraging Smartlead’s unique features—such as improved deliverability, client access and management, automation, and transparency—Bharatt was able to significantly scale his operations while delivering high-quality results to his clients.

If you’re ready to take your email outreach to the next level, at Smartlead we offer a 14-day free trial that will give you a firsthand look at how it can transform your business. 

Whether you’re an agency, an independent contractor, or a business looking to grow your lead generation efforts, Smartlead can help you achieve better results, faster.

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Priya Abraham

Priya is an experienced content writer and editor, known for crafting SEO-optimized blogs with a unique perspective. Specializing in creating valuable content that delivers tangible outcomes, Priya is passionate about leveraging the power of words to enhance online presence and credibility.

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Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

Email automation FAQs- Smartlead

Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

What is Smartlead, and how can it enhance my cold email campaigns?

Email automation FAQs- Smartlead

Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.
Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance. 

How does the "unlimited mailboxes" feature benefit me?

Email automation FAQs- Smartlead

Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

How does Smartlead as a cold emailing tool can automate the cold email process?

Email automation FAQs- Smartlead

Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.

The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!

What do you mean by "unibox to handle your entire revenue cycle"?

Email automation FAQs- Smartlead

The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

Email automation FAQs- Smartlead

Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
 
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can Smartlead help improve my email deliverability rates?

Email automation FAQs- Smartlead

Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.
Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.

What features does Smartlead offer for cold email personalisation?

Email automation FAQs- Smartlead

Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.

Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.

Can I integrate Smartlead with other tools I'm using?

Email automation FAQs- Smartlead

Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

Email automation FAQs- Smartlead

Is Smartlead suitable for both small businesses and large enterprises?

Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.

Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.

Email automation FAQs- Smartlead

What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our cold email tool offers a multi-channel infrastructure designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

Email automation FAQs- Smartlead

How can Smartlead integrate with my existing CRM and other tools?

Smartlead is the cold emailing tool that facilitates seamless integration with existing CRM systems and other tools through robust webhook and API infrastructure. This setup ensures real-time data synchronisation and automated processes without manual intervention. Integration platforms like Zapier, Make, and N8N enable effortless data exchange between Smartlead and various applications, supporting tasks such as lead information syncing and campaign status updates. Additionally, it offers native integrations with major CRM platforms like HubSpot, Salesforce, and Pipedrive, enhancing overall lead management capabilities and workflow efficiency. Try Now!

Email automation FAQs- Smartlead

Do you provide me with lead sources?

No. Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanised email sending patterns and ramping up the sending volume. 

Email automation FAQs- Smartlead

How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

Email automation FAQs- Smartlead

Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

Email automation FAQs- Smartlead

We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have. You can also reach out to us at support@smartlead.ai

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