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Small-scale marketing and lead generation agencies have difficulty reaching potential clients through social media and building relationships.
Doing this manually every day can be a laborious process that stretches your resources and doesn’t deliver optimal results.
This was a familiar challenge for Papa A. Sefa, the founder of Leveraged Outbound. His B2B sales and lead generation agency, which primarily serves the North American and Canadian markets, was ready to grow but needed a more efficient solution to handle outbound email campaigns at scale.
This is how Smartlead became the backbone of Leveraged Outbound’s success, helping them generate millions in revenue for their clients through cold email outreach.
Key Takeaways
- Saved 80% of operational time.
- 20-30 meetings booked per month for US clients.
- Generated multi-millions in pipeline revenue for clients, with high six-figure deals closed in 12 months.
- Smartlead’s API automation workflows, reduced manual efforts, and improved campaign efficiency.
How It Started: The Journey of Papa A. Sefa and Leveraged Outbound
Leveraged Outbound, founded by Papa Akwasi Sefa, is a specialized lead generation agency focused on helping businesses scale their revenue through AI-driven outbound email systems. With clients across North America and Canada, especially in PR firms, Leveraged Outbound has built a reputation for creating effective outbound strategies that don’t require expert-level involvement from their clients.
However, before discovering Smartlead, Papa’s journey was anything but smooth. Starting as a medical doctor who ran Facebook ads for businesses on the side, Papa’s passion for marketing quickly took center stage. He eventually launched his agency, serving healthcare and aesthetics clients in the US and UK.
Despite delivering great results, Papa faced one major issue: inconsistent lead flow. Frustrated with the lack of reliable lead generation, Papa immersed himself in the world of cold email outreach. Through trial and error, he discovered the secret to consistently generating leads and found his true passion in building outbound campaigns that deliver results.
That’s when Leveraged Outbound was born—an agency designed to help other business owners add six figures or more to their pipelines in less than 12 months, powered by cold email outreach.
The Challenges Faced Before Smartlead
Despite his success in lead generation, Papa’s business was far from efficient in the early days. His primary challenge was finding and reaching prospects at scale.
1. Manual Effort:
Papa spent hours manually managing his email outreach efforts. The process was time-consuming and labor-intensive, from building email lists to manually sending and tracking emails. Searching for relevant profiles on social media and engaging with them individually was inefficient, leaving little room for scalability.
2. Lack of Resources:
With limited resources, Papa found managing his clients' growing demands challenging. Scaling his outreach efforts while keeping interactions personalized became increasingly difficult, leading to bottlenecks in lead generation.
3. Social Media Reliance:
Relying heavily on social media to find prospects was slowing down his processes. While effective in building relationships, the manual effort involved in researching and reaching out to prospects was becoming unsustainable.
Papa knew he needed a tool to automate much of the work while maintaining the required personalization to connect with his prospects.
The Smartlead Solution
Papa's turning point came when Smartlead was recommended to him by several peers in the industry. Papa decided to try the platform, and within 18 months, Smartlead had become an integral part of his business operations.
Smartlead revolutionized the way Leveraged Outbound approached outbound marketing. The tool offered everything Papa sought: email automation, personalization, and seamless integration through its powerful API.
1. Automation that Saves 80% of Time
Smartlead’s automation capabilities were a game-changer for Papa and his team. By automating the entire email outreach process— from finding prospects to sending personalized emails and follow-ups—Papa saved 80% of the time he previously spent on manual tasks.
He was able to automate the process for hundreds of emails per day, freeing up time to focus on more strategic business activities like client results and business development.
This allowed him to focus on other business areas, such as client results and social profile building.
Papa says, "My entire business is pretty much built upon Smartlead. Without it, I wouldn't have any business." Smartlead's efficiency allowed Leveraged Outbound to operate at a higher scale without sacrificing the quality of its campaigns.
2. API Access for Seamless Integration
According to Papa, one of the standout features of Smartlead was the API access.
Papa used the API to connect Smartlead with his CRM and analytics tools, creating a fully automated system that handled everything from list building to tracking outreach performance. This eliminated the need for manual data entry and allowed real-time updates on campaign effectiveness.
Smartlead’s API access allowed them to build custom workflows tailored to their specific needs, a benefit they hadn’t found in any other tool.
3. Community Support via Slack
Another key benefit Papa appreciated was the sense of community and support that Smartlead provided. Papa could quickly get answers to any queries through a dedicated Slack channel, usually within minutes. The fast and responsive support system helped him overcome challenges and stay focused on growing his business.
Results: Multi-Million Dollars in the Pipeline
The results of using Smartlead were astounding for Leveraged Outbound:
- Significant Time Savings: Smartlead’s automation saved Papa 80% of his time, allowing him to focus on other critical aspects of his business.
- Meeting Bookings: Using Smartlead, Papa’s team could book 20-30 monthly meetings for their US clients, a drastic improvement in lead engagement and outreach.
- Revenue Growth: This year alone, Leveraged Outbound put multi-million dollars in the pipeline for its clients, closing high six-figure deals. This level of performance was previously unattainable without Smartlead.
- API Integration for Efficiency: Smartlead’s API allowed seamless integration and workflow automation, reducing manual efforts and improving campaign efficiency.
One of Papa’s clients saw exceptional results, adding over six figures to the sales pipeline in just a few months, thanks to the effectiveness of Smartlead-powered outreach campaigns.
What’s Next with Smartlead?
As Leveraged Outbound continues to scale, Papa is optimistic about the future and sees Smartlead as a permanent partner in his journey. He plans to explore additional features Smartlead offers, including enhanced deliverability tools and deeper analytics.
Papa’s vision includes creating custom dashboards for his clients, allowing them to gain more detailed insights into their campaign performance. This would further enhance the transparency and trust between Leveraged Outbound and its clients, giving them greater control over their outbound strategies.
Additionally, with Smartlead’s consistent updates and feature rollouts, Papa is excited to see how the platform will evolve to meet the ever-changing demands of the lead generation space. He appreciates the customer-first approach that Smartlead takes, continuously improving its platform based on user feedback.
Conclusion
For Papa A. Sefa and Leveraged Outbound, Smartlead has proven to be more than just a tool—it’s the backbone of their business. With Smartlead, they’ve been able to scale their outbound campaigns, automate their workflows, and, most importantly, deliver tangible results for their clients.
Papa’s success story is a testament to the power of automation and personalization and how Smartlead enables lead-generation agencies like Leveraged Outbound to generate millions in revenue through cold email outreach.
Papa says, "Smartlead helped us save 80% of our time, book 20-30 monthly meetings, and close six-figure deals for our clients. It’s been a game-changer."
With the right tools in place, Leveraged Outbound is set for even greater success in the future, and Smartlead will continue to be at the heart of its operations.
If you're looking for a solution to supercharge your email outreach and achieve scalable growth, Smartlead is your tool. Here's the 14-days free trail.
Author’s Details
Wajahat Ali
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Frequently asked questions
What is Smartlead's cold email outreach software?
Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.
What is Smartlead, and how can it enhance my cold email campaigns?
Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.
Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance.
How does the "unlimited mailboxes" feature benefit me?
Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.
How does Smartlead as a cold emailing tool can automate the cold email process?
Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.
The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!
What do you mean by "unibox to handle your entire revenue cycle"?
The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.
With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.
2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.
3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.
How does Smartlead ensure my emails don't land in the spam folder?
Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder.
Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.
2. We deploy high-deliverability IP servers specific to each campaign.
3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.
Can Smartlead help improve my email deliverability rates?
Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.
Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.
What features does Smartlead offer for cold email personalisation?
Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.
Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.
Can I integrate Smartlead with other tools I'm using?
Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!
Is Smartlead suitable for both small businesses and large enterprises?
Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.
Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.
What type of businesses sees the most success with Smartlead?
No, there are no limitations on the number of channels you can utilize with Smartlead. Our cold email tool offers a multi-channel infrastructure designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.
This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.
How can Smartlead integrate with my existing CRM and other tools?
Smartlead is the cold emailing tool that facilitates seamless integration with existing CRM systems and other tools through robust webhook and API infrastructure. This setup ensures real-time data synchronisation and automated processes without manual intervention. Integration platforms like Zapier, Make, and N8N enable effortless data exchange between Smartlead and various applications, supporting tasks such as lead information syncing and campaign status updates. Additionally, it offers native integrations with major CRM platforms like HubSpot, Salesforce, and Pipedrive, enhancing overall lead management capabilities and workflow efficiency. Try Now!
Do you provide me with lead sources?
No. Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.
Here's what makes us uniquely the best cold email software:
1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.
2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out.
3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers.
4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanised email sending patterns and ramping up the sending volume.
How secure is my data with Smartlead?
Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.
How can I get started with Smartlead?
Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!
How can I reach the Smartlead team?
We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have. You can also reach out to us at support@smartlead.ai
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