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Enabling teams to operate seamlessly across multiple platforms is key to driving success in the fast-paced digital world.
Imagine a company that’s not just integrating tools but transforming the way businesses handle their outbound sales and marketing. Picture this: you get streamlined workflows with enhanced efficiency, and reduced costs—all while enhancing your CRM experience.
This is exactly what OutboundSync, founded by Harris Kenny is all about.
By harnessing the power of smart integrations, they've redefined how companies manage their outbound activities.
Their approach combines innovative technology with practical solutions to ensure teams can focus on what they do best: connecting with prospects and closing deals.
Curious about how they pull it all together? Let’s dive into their story and see how Smartlead plays a pivotal role in their success.
Meet Harris Kenny and OutboundSync
Founded by Harris Kenny, who has over 15 years of experience in go-to-market strategies and has assisted over 100 companies, OutboundSync originated from his work at Intro CRM, a Gold Tier HubSpot Solutions Partner agency.
OutboundSync bridges the gap between outbound sales and marketing tools and your CRM, allowing you to manage leads, deals, suppression lists, reports, and automation all within a single platform. This integration empowers revenue teams to operate efficiently and effectively, without leaving their CRM environment.
At its core, OutboundSync specializes in custom integrations, particularly between Smartlead and HubSpot. This integration enables revenue teams to leverage their outbound tools while consolidating data where they need it most. By centralizing data, OutboundSync simplifies lead management, report generation, and workflow automation.
The platform boasts a robust set of features, ensuring Smartlead integrates as natively as possible within HubSpot. With support for over 100 properties, users gain comprehensive control over their data. Key features include revenue attribution, lead routing, timeline events, contact properties, block lists, and native reporting.
Originating from a HubSpot and outbound agency that Harris had been running for the past three and a half years, OutboundSync was established to address the need for efficient data integration in outbound activities.
The primary users of OutboundSync are teams based in North America, particularly in the United States, with a growing presence in Europe. The main use case for the product is for teams that are on HubSpot or Salesforce, and they really want to orchestrate their outbound activity.
These users typically have advanced go-to-market processes that require precise orchestration of their outbound activities. This includes setting granular rules for outreach, implementing omnichannel workflows, and managing complex sales processes.
The Challenges Faced By OutboundSync
When Harris Kenny was running his agency, several significant challenges emerged that needed addressing:
1. High Cost of Maintaining Cold Emailing Infrastructure
Maintaining an effective cold emailing infrastructure was prohibitively expensive. Testing different tools to find the most cost-effective solution was an ongoing effort.
Existing tools in the market imposed limitations due to their pricing structures, making it difficult to scale efficiently.
2. Limited Flexibility with Existing Tools
The constraints of many tools hindered the ability to connect multiple accounts without incurring higher costs, affecting the overall efficiency and results of outbound campaigns.
3. Integration with CRM Systems
Clients often requested seamless integration with CRM systems like HubSpot and Salesforce.
The ability to sync data effortlessly between cold emailing tools and CRMs was crucial for efficient workflow and reporting.
4. Development and Scaling of the Product
Developing a product that effectively integrates with both cold emailing tools and CRM systems required significant effort.
The process of creating a low-code version and later enhancing it demanded substantial resources and time.
The Smartlead Factor
Smartlead provided a transformative solution to the challenges faced by OutboundSync:
1. Cost Reduction
Smartlead's unique pricing model, which doesn't charge by connected account, allowed OutboundSync to reduce sending software costs by over 90%.
This cost reduction enabled the connection of more accounts and optimized sending per account (10-20 emails per day), resulting in better inbox performance and enhanced results for clients.
2. Flexibility and Scalability
The flexibility provided by Smartlead allowed OutboundSync to connect multiple accounts without increasing costs, fostering improved outcomes and reduced expenses.
This flexibility also enabled the company to move its entire agency over to Smartlead, leading to better results for users and significant cost savings.
3. Seamless Integration with CRMs
Building on top of Smartlead's webhook and API infrastructure allowed OutboundSync to meet client demands for integration with CRM systems like HubSpot and Salesforce.
Harris developed additional functionalities to sync data effortlessly, ensuring efficient workflow and accurate reporting within clients' CRMs.
4. Product Development and Growth
The continuous growth in users and volume within the Smartlead ecosystem reinforced Harris's decision to fully commit to the product.
The product's development process, from a low-code version to a fully developed solution, attracted meaningful paying customers and garnered substantial customer excitement.
5. Optimized Deliverability
Smartlead's engineering team is dedicated to ensuring high deliverability rates, which has been a game-changer for OutboundSync. This focus on deliverability allows the company to grow by connecting with new prospects and opportunities.
By using Smartlead, OutboundSync could navigate the complexities of email deliverability effectively.
6. Omnichannel Approach
Smartlead supports an omnichannel approach that includes phone calls and manual LinkedIn steps, which OutboundSync has successfully adopted.
This diversified strategy ensures compliance with platform rules and enhances outreach effectiveness without relying solely on email.
For OutboundSync, Smartlead acts as the first domino in the sequencing process, allowing the company to initiate their outreach via email and then follow up through other channels.
This has significantly increased the chances of successful engagement and connection with new prospects.
Favorite Features:
Harris highlighted several key features of Smartlead that have been particularly beneficial for OutboundSync:
- Webhooks and API: "We build an infrastructure product, and OutboundSync communicates with Smartlead itself. I love the webhook and API. They're really well done and keep getting better."
- Cost-Efficiency: The ability to connect more accounts without additional charges has been a game-changer. "This is a really powerful feature," said Harris.
- Campaign Configurability: Smartlead offers extensive control over campaign settings. "You can set a lot of different limits for different things, enabling and disabling features as needed. It really puts you in control as a user."
Apart from the above features, the open nature of Smartlead allowed OutboundSync to unbundle their operations.
Instead of relying on an all-in-one provider, they could integrate with specialized tools like Clay for data acquisition.
This approach saved significant costs and improved the quality of their campaigns. "By unbundling, we saved a significant amount of money on the data side and improved our outreach quality," Harris shared.
Harris also added how he is excited about Smartlead's new mobile app. Harris is pumped to check it out and believes it will be a gamechanger in lead management.
Next Steps
As Smartlead continues to enhance its features and capabilities, OutboundSync is confident that these advancements will not only benefit their own operations but also provide substantial advantages to other users.
With a keen eye on future developments, OutboundSync is committed to leveraging Smartlead's expanding toolset to further refine their email campaigns, improve deliverability, and drive even greater success in their outreach efforts.
As they look forward to these new features and updates, OutboundSync is poised to continue optimizing their strategies and achieving outstanding results, with Smartlead being a great support.
If you’re willing to try out Smartlead’s capabilities first-hand, simply sign up for our 14-day free trial today.
Author’s Details
Priya Abraham
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Frequently asked questions
What is Smartlead's cold email outreach software?
Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.
What is Smartlead, and how can it enhance my cold email campaigns?
Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.
Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance.
How does the "unlimited mailboxes" feature benefit me?
Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.
How does Smartlead as a cold emailing tool can automate the cold email process?
Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.
The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!
What do you mean by "unibox to handle your entire revenue cycle"?
The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.
With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.
2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.
3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.
How does Smartlead ensure my emails don't land in the spam folder?
Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder.
Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.
2. We deploy high-deliverability IP servers specific to each campaign.
3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.
Can Smartlead help improve my email deliverability rates?
Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.
Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.
What features does Smartlead offer for cold email personalisation?
Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.
Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.
Can I integrate Smartlead with other tools I'm using?
Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!
Is Smartlead suitable for both small businesses and large enterprises?
Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.
Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.
What type of businesses sees the most success with Smartlead?
No, there are no limitations on the number of channels you can utilize with Smartlead. Our cold email tool offers a multi-channel infrastructure designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.
This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.
How can Smartlead integrate with my existing CRM and other tools?
Smartlead is the cold emailing tool that facilitates seamless integration with existing CRM systems and other tools through robust webhook and API infrastructure. This setup ensures real-time data synchronisation and automated processes without manual intervention. Integration platforms like Zapier, Make, and N8N enable effortless data exchange between Smartlead and various applications, supporting tasks such as lead information syncing and campaign status updates. Additionally, it offers native integrations with major CRM platforms like HubSpot, Salesforce, and Pipedrive, enhancing overall lead management capabilities and workflow efficiency. Try Now!
Do you provide me with lead sources?
No. Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.
Here's what makes us uniquely the best cold email software:
1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.
2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out.
3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers.
4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanised email sending patterns and ramping up the sending volume.
How secure is my data with Smartlead?
Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.
How can I get started with Smartlead?
Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!
How can I reach the Smartlead team?
We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have. You can also reach out to us at support@smartlead.ai
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