Table of Content
For anyone in sales, staying on top of things means always looking for better ways to do your job. Lucas Maliczak, a partner at Peakora, knows this well. From his early days working at startups, where finding leads was often a challenge, Lucas has always focused on improving the way things are done.
At Peakora, a company that helps businesses grow by setting up effective sales processes, Lucas is in charge of making sure everything runs smoothly. His journey is not just about using the right tools but also about understanding what clients need and how to help them succeed.
This focus on doing things better is what led Lucas to discover Smartlead. He was looking for a way to improve the chances of getting his emails delivered and increasing engagement with potential clients. What started as a search for a better tool turned into a success story that helped Peakora double their client engagement.
This case study will explore how Lucas and Peakora used Smartlead to achieve these results, the challenges they faced, the solutions they found, and how Smartlead made a big difference in their work.
The Journey of Peakora and Lucas Maliczak
Peakora, a Switzerland-based company, specializes in helping startups and SMEs scale their operations through the implementation of strategic processes in sales, marketing, and product development. With a team composed of experts from top tech companies like Dropbox, Frontify, and Tinder, Peakora is dedicated to enabling companies to grow by refining their outbound engines.
Lucas’s involvement with outbound strategies began eight years ago when he started working at a small startup. The need to generate leads efficiently led him to explore data scraping and the broader outbound marketing landscape. Over time, he honed his skills, launching hundreds of campaigns and preparing numerous lead lists for various companies.
Eventually, Lucas joined Peakora as a partner, where he took on the challenge of helping clients build and optimize their outbound engines. With Peakora's focus on the DACH region (Germany, Austria, and Switzerland) and a clientele ranging from high-growth startups to larger SMEs, Lucas was tasked with ensuring that these companies could scale efficiently.
Challenges Faced Before Using Smartlead
Before integrating Smartlead into their operations, Peakora, like many other companies, encountered several significant challenges that impacted their efficiency and growth:
- Manual Processes: A large portion of the lead generation and outreach work at Peakora was handled manually.
This approach, while somewhat effective in the early stages, became increasingly time-consuming and error-prone as the business grew.
Manually compiling lists, sending out emails, and tracking responses meant that valuable time was being spent on repetitive tasks, leaving less room for strategic activities that could drive growth.
- Deliverability Issues: One of the most pressing issues Lucas faced was with email deliverability. Many of the emails sent out were either bouncing back or failing to reach their intended recipients.
This was particularly frustrating and problematic when these issues affected client campaigns.
Not only did it reduce the effectiveness of the outreach efforts, but it also risked damaging Peakora’s reputation with clients who relied on them for results.
- Scaling Limitations: As Peakora expanded its operations and began to take on more clients, the limitations of the basic email tools they were using became increasingly apparent.
The tools struggled to handle the larger volume of emails needed to support Peakora’s growing client base.
Maintaining high deliverability rates while managing multiple campaigns simultaneously was a constant challenge, and it became clear that they needed a more powerful and scalable solution.
- Integration and Automation: Another challenge was the lack of integration with existing CRM systems and the absence of automation in their processes.
This gap meant that much of the data transfer and follow-up actions had to be done manually, leading to inefficiencies and potential errors.
Peakora needed a solution that could seamlessly integrate with their CRM and automate repetitive tasks, allowing them to focus on more strategic aspects of their operations.
The Solution - Why Smartlead
After struggling with various cold email tools that failed to meet his needs, Lucas Maliczak embarked on a thorough market research journey to find a more reliable solution. During this period, he discovered Smartlead, the tool that quickly became integral to Peakora’s operations. Lucas was initially drawn to Smartlead for its robust email deliverability features, which were essential in maintaining client trust and ensuring the effectiveness of their campaigns.
Reflecting on his decision to switch, Lucas shared that at some point, something needed to be done, and they had to do a whole new sort of market research about the available options and solutions. That's when they stumbled upon Smartlead, gave it a shot, did a few campaigns, and everything worked out well.
Since adopting Smartlead, Peakora has experienced significant improvements across several key areas:
- Improved Deliverability: One of the most immediate and impactful benefits of Smartlead was its ability to ensure that emails consistently landed in recipients' inboxes.
This was a critical improvement, as Lucas had previously faced persistent issues with emails bouncing back or not being delivered at all. With Smartlead's advanced infrastructure, these problems were resolved, leading to higher engagement rates.
As Lucas mentioned, Smartlead has the best infrastructure behind it to bring the best deliverability.
- Scalability: Another major advantage of Smartlead was its scalability. With the ability to connect an unlimited number of email addresses and launch multiple campaigns simultaneously, Peakora was able to significantly expand its outreach efforts.
The unified inbox feature further streamlined operations by allowing the team to manage all replies across various campaigns in one centralized location. This not only saved time but also reduced the complexity of managing multiple accounts, which had been a growing challenge as the company scaled.
- Automation and Integration: Smartlead’s advanced webhook and API capabilities were game changers for Peakora. These features allowed for seamless integration with their CRM system, ensuring that every interaction with a lead was automatically logged and tracked.
This automation reduced the manual workload on the team and provided a clearer view of the sales funnel, enabling more informed decision-making and strategic planning. "Being able to automate and sync with Smartlead was very important," Lucas noted, highlighting the importance of this functionality in their day-to-day operations.
Results: The tangible results of implementing Smartlead were nothing short of impressive. For some of Peakora’s clients, reply rates doubled, increasing from 5-10% to an impressive 10-20%.
This surge in engagement translated into a higher number of meetings booked, with small teams managing to secure 10-20 meetings per week. In one particularly notable case, a client was able to generate deals worth millions within just a couple of months, a testament to the effectiveness of Smartlead in driving business outcomes.
Next Steps With Smartlead
Looking ahead, Lucas is eager to continue optimizing Peakora’s outbound processes with Smartlead. While there are areas for further improvement—such as enhancing the user interface, expanding integration options, and refining email warming features—Lucas is confident that Smartlead will remain a vital tool in Peakora’s growth strategy.
Lucas envisions even greater collaboration between Peakora and Smartlead, particularly in refining the tool's features to better meet the needs of outbound-focused companies. As Peakora continues to support startups and SMEs in scaling their operations, Smartlead will remain a cornerstone of their strategy, ensuring they can deliver the best possible results for their clients.
Lucas Maliczak’s journey with Peakora and Smartlead illustrates the power of the right tools in driving growth and success. By overcoming critical challenges in deliverability, scalability, and automation, Smartlead has enabled Peakora to double client engagement and secure significant business deals.
As both Peakora and Smartlead continue to evolve, their partnership promises to yield even greater results in the future.
If you're ready to elevate your outbound strategy like Peakora, consider starting your journey with Smartlead. Sign up today for a 14-day free trial and see the difference it can make for your business.
Before you leave, here’s an ebook containing 51+ automations for your cold email outreach. Download it here.
Author’s Details
Priya Abraham
People will also read
.webp)
How FueltoFly Doubled Inboxes and Reduced Costs with Smartlead: A Case Study
.png)
Frequently asked questions
What is Smartlead's cold email outreach software?
Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.
What is Smartlead, and how can it enhance my cold email campaigns?
Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.
Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance.
How does the "unlimited mailboxes" feature benefit me?
Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.
How does Smartlead as a cold emailing tool can automate the cold email process?
Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.
The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!
What do you mean by "unibox to handle your entire revenue cycle"?
The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.
With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.
2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.
3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.
How does Smartlead ensure my emails don't land in the spam folder?
Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder.
Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.
2. We deploy high-deliverability IP servers specific to each campaign.
3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.
Can Smartlead help improve my email deliverability rates?
Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.
Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.
What features does Smartlead offer for cold email personalisation?
Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.
Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.
Can I integrate Smartlead with other tools I'm using?
Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!
Is Smartlead suitable for both small businesses and large enterprises?
Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.
Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.
What type of businesses sees the most success with Smartlead?
No, there are no limitations on the number of channels you can utilize with Smartlead. Our cold email tool offers a multi-channel infrastructure designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.
This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.
How can Smartlead integrate with my existing CRM and other tools?
Smartlead is the cold emailing tool that facilitates seamless integration with existing CRM systems and other tools through robust webhook and API infrastructure. This setup ensures real-time data synchronisation and automated processes without manual intervention. Integration platforms like Zapier, Make, and N8N enable effortless data exchange between Smartlead and various applications, supporting tasks such as lead information syncing and campaign status updates. Additionally, it offers native integrations with major CRM platforms like HubSpot, Salesforce, and Pipedrive, enhancing overall lead management capabilities and workflow efficiency. Try Now!
Do you provide me with lead sources?
No. Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.
Here's what makes us uniquely the best cold email software:
1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.
2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out.
3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers.
4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanised email sending patterns and ramping up the sending volume.
How secure is my data with Smartlead?
Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.
How can I get started with Smartlead?
Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!
How can I reach the Smartlead team?
We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have. You can also reach out to us at support@smartlead.ai
Powerful Automated Email Marketing that Drives Sales.
All Features Included- No Credit Card Required
- Free Warmup Included
