Table of Content
In a competitive business environment, generating high-quality leads is crucial for companies looking to scale and succeed.
This is where Vxst, a lead generation agency, has mastered the art of delivering high-value meeting-ready and sales ready leads to their clients.
With a focus on SaaS companies and large agencies, Vxst has found success by combining the latest tech tools with a strategic approach to sales development.
But here's the question: what if you could scale your lead generation without losing the personal touch that makes your outreach stand out?
That was the exact challenge faced by Vxst. The task of reaching more prospects, faster, while still delivering the kind of personalized communication that drives real results, seemed nearly impossible—until they discovered Smartlead.
Smartlead’s cold-emailing and automation tools gave Vxst the ability to reach a larger audience in less time, all while maintaining a level of personalization that resonated with their clients.
In just three days, Vxst secured 17 meetings—demonstrating how the right technology can make a significant difference. But it’s not just about numbers—it’s about the quality of those meetings and the connections made, something Vxst values deeply.
In this case study, we’ll walk you through how Smartlead helped Vxst overcome their biggest obstacles in lead generation, from automating manual tasks to improving efficiency without sacrificing quality.
We’ll also dive into how Smartlead’s features allowed them to optimize their outreach, giving them more time to focus on what truly matters: refining their campaigns, nurturing relationships, and driving meaningful business growth. Let's get started:
Key Takeaways
- Smartlead’s Automation: Smartlead automates the tedious tasks of cold-email outreach, freeing up time for strategic campaign iteration.
- AI Integration: By incorporating AI and webhooks into their system, Vxst delivers faster, more efficient outreach with better results.
- Speed to Market: The ability to quickly deploy features and adapt campaigns based on client needs has been a key differentiator for Vxst.
How it All Started: The Story of Sebastian and Vxst
The story of Vxst begins with its founder, Sebastian Vinther. Originally running a small website agency in Denmark, Sebastian was no stranger to the challenges of manual outreach.
As the AI revolution began transforming industries, Sebastian realized that AI could streamline outreach efforts and increase efficiency in lead generation.
“I started off running a small website agency where we did all manual outreach,” says Sebastian. “But with the AI revolution taking over, I realized that we could automate outreach and use technology to generate more leads for our clients.”
The idea of automating the most tedious, time-consuming parts of lead generation—such as outreach and follow-up—was compelling. With this new vision, he realized he could not only streamline his internal operations but also offer a higher value service to clients who were struggling with the same pain points.
Determined to build a system that could deliver better results, Sebastian started exploring AI-driven tools that could optimize the lead generation process. He needed a solution that could not only automate outreach but also ensure that clients’ campaigns were more efficient and impactful.
That’s when he discovered Smartlead—a powerful AI tool that promised to transform how Vxst approached lead generation.
“The decision to incorporate Smartlead was a no-brainer,” says Sebastian.
“With Smartlead’s robust automation features, including webhooks and integrations with other tech stacks, we could significantly reduce the manual effort in outreach, allowing us to focus more on refining campaigns to get the best results for our clients.”
Smartlead stood out because of its seamless integrations with Vxst’s existing tech stack, creating a streamlined system for outreach and campaign management.
Its automation capabilities, like email sequencing, response tracking, and data synchronization, allowed Vxst to offload routine tasks and focus on higher-level strategic work.
Beyond simply automating email outreach, Smartlead enabled Vxst to build a sophisticated, scalable lead generation system that could be tailored to the unique needs of each client.
“The automation capabilities saved us so much time.This shift to AI-powered outreach allowed us to scale our efforts, run larger campaigns, and generate higher-quality leads—all while minimizing the workload for our team,” says Sebastian.
How Smartlead Helped to Solve the Challenges
When Vxst realized the need for an automated outreach solution, they faced a significant challenge: how to scale their lead generation efforts without compromising on quality and personalization.
Traditional methods of manual outreach were not only time-consuming but also resource-draining, leaving the team with little time for strategic optimization.
They needed a tool that could handle the bulk of the outreach while enabling them to stay focused on refining their campaigns for better results.
AI Categorization
Smartlead’s AI categorization is a standout feature that further enhances Vxst’s efficiency. Lead categorization traditionally requires manual effort, which can be time-consuming. With Smartlead, AI automatically categorizes leads based on their replies, saving valuable time and ensuring accuracy.
“Every time there’s something new in cold emailing or go-to-market, Smartlead seems to have a fix for that,” says Sebastian. “And now, with the AI categorization feature, we no longer need to manually categorize each lead. It’s a huge time-saver and boosts our operational efficiency.”
Smartlead’s AI categorization works by parsing replies, analyzing content, and automatically sorting leads into predefined categories. This feature is accurate (with a 99.9% success rate) and helps Vxst stay focused on high-level tasks like nurturing leads and closing deals.
Seamless Integrations
Another powerful feature that set Vxst up for success with Smartlead was the ability to integrate with their existing tech stack through API. Moreover, Smartlead’s native integrations with other tools and platforms allowed Vxst to consolidate data from multiple sources.
This connectivity enabled the team to create more highly-targeted, personalized campaigns for their clients.
Whether they were pulling data or leveraging other platforms like Clay, Smartlead’s integrations ensured that Vxst’s campaigns were based on the most up-to-date and relevant information.
This made the outreach not only more effective but also more personalized, as Vxst could tailor their messages to the specific needs and behaviors of their leads.
Automating Follow-Ups
One of the biggest challenges with manual outreach is staying on top of follow-ups and responses. With Smartlead, this was no longer an issue.
The platform’s webhooks allowed Vxst to automate follow-up emails and responses. This feature ensured that no lead slipped through the cracks, as follow-ups were sent automatically based on the recipient’s engagement.
For example, if a lead opened an email but didn’t respond, Smartlead could trigger an automated follow-up, keeping the lead engaged without any manual effort on Vxst’s part.
This level of automation not only saved Vxst valuable time but also allowed their clients to focus on what mattered most: closing sales, rather than managing email outreach.
Community Support
The Smartlead Slack community is another key asset for Vxst. “The community is fantastic,” says Sebastian.
“If you’re in cold emailing, it’s a great place to discuss challenges and solutions with other users facing the same issues. It’s like thousands of people doing the same thing, and when you’re running tests or facing problems, you can easily find help.”
The community provides valuable insights into trends and best practices, ensuring Vxst is always at the cutting edge of cold-emailing strategies.
Moreover, Smartlead’s support team is responsive and helpful, addressing issues quickly and efficiently. “The support is fantastic, and the solutions are delivered fast,” says Sebastian. “You can always rely on them to help you get back on track.”
Sebastian also mentioned how the Office Hours sessions, especially those led by industry experts like Jesse Ouellette, were incredibly valuable for staying on top of the latest trends and overcoming challenges.
He said, “I’ve been watching a few of Smartlead's Office Hours, especially the one with Jesse Oulette. The topics are so relevant. It’s great because Smartlead seems to always have the answers to what issues we’re facing.”
These sessions provided real-time insights into deliverability issues, cold emailing strategies, and best practices for lead generation—topics that were directly relevant to Vxst’s work.
Flexibility and Speed to Adapt
Perhaps the most valuable aspect of Smartlead was its flexibility. Vxst could quickly test, iterate, and deploy new features within their campaigns, allowing them to stay ahead of evolving client needs.
“The flexibility Smartlead offers allows us to rapidly test, iterate, and deploy new features,” says Sebastian, Founder of Vxst. “We can consistently optimize campaigns to deliver better results for our clients.”
This ability to pivot and adjust campaigns based on new insights or changes in client goals enabled Vxst to stay agile and continually improve their outreach, driving even better results for their clients.
Smartlead’s flexibility empowered Vxst to stay agile and continue delivering outstanding results, even as market conditions or client goals evolved.
Notable Achievements
Vxst’s success with Smartlead is evident in the results they've delivered for their clients.
12 Meetings in Just 3 Days
In just three days, Vxst secured 12 meetings for a client with a local campaign launched on January 6th. The secret behind this quick success? Smartlead’s powerful automation and streamlined outreach tools.
By automating the outreach process, Vxst was able to contact more prospects while still delivering personalized, thoughtful communication that led to valuable meetings—showing just how much the right technology can accelerate business results.
45 New Opportunities
In the past year, Vxst sent 1,522 emails, which led to 245 replies and 45 new opportunities.
With Smartlead handling the bulk of the outreach, Vxst was able to generate a remarkable 16 emails per opportunity—showcasing how automation can deliver impressive results.
This isn’t just about volume; it’s about quality, too. By using Smartlead to manage outreach and responses, Vxst was able to identify high-value leads and turn them into real opportunities for clients.
Breaking Through in the Competitive US Market
Even in one of the most competitive lead generation markets—the US—Vxst saw success with Smartlead’s automation. Within just three days, they secured 17 meetings and 50 positive replies.
The platform’s advanced features made it easier to cut through the noise, securing valuable meetings despite the stiff competition.
Vxst has used Smartlead to scale their lead-generation efforts with ease. By leveraging the platform’s powerful automation and integrations, Vxst continues to refine their outreach strategies, delivering more value to their clients across the board.
Vision for the Future with Smartlead
Looking ahead, Vxst plans to continue leveraging Smartlead’s powerful automation to scale their operations.
With the ability to quickly iterate campaigns, Sebastian and his team envision even more ambitious goals, such as expanding their reach to new industries and international markets.
The focus will remain on providing clients with a steady stream of meeting-ready leads, freeing them from the manual aspects of lead generation so they can concentrate on converting opportunities into sales.
“Smartlead has given us the speed and flexibility to meet our clients’ demands quickly, and we see this partnership as a key driver of our future growth,” says Sebastian. “As we continue to innovate and improve, Smartlead will remain at the core of our lead generation efforts.”
By combining the power of AI, automation, and the right tools, Vxst is setting itself up for continued success and helping its clients close more deals than ever before.
Author’s Details
Rajashree
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Frequently asked questions
What is Smartlead's cold email outreach software?
Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.
What is Smartlead, and how can it enhance my cold email campaigns?
Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.
Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance.
How does the "unlimited mailboxes" feature benefit me?
Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.
How does Smartlead as a cold emailing tool can automate the cold email process?
Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.
The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!
What do you mean by "unibox to handle your entire revenue cycle"?
The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.
With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.
2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.
3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.
How does Smartlead ensure my emails don't land in the spam folder?
Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder.
Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.
2. We deploy high-deliverability IP servers specific to each campaign.
3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.
Can Smartlead help improve my email deliverability rates?
Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.
Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.
What features does Smartlead offer for cold email personalisation?
Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.
Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.
Can I integrate Smartlead with other tools I'm using?
Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!
Is Smartlead suitable for both small businesses and large enterprises?
Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.
Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.
What type of businesses sees the most success with Smartlead?
No, there are no limitations on the number of channels you can utilize with Smartlead. Our cold email tool offers a multi-channel infrastructure designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.
This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.
How can Smartlead integrate with my existing CRM and other tools?
Smartlead is the cold emailing tool that facilitates seamless integration with existing CRM systems and other tools through robust webhook and API infrastructure. This setup ensures real-time data synchronisation and automated processes without manual intervention. Integration platforms like Zapier, Make, and N8N enable effortless data exchange between Smartlead and various applications, supporting tasks such as lead information syncing and campaign status updates. Additionally, it offers native integrations with major CRM platforms like HubSpot, Salesforce, and Pipedrive, enhancing overall lead management capabilities and workflow efficiency. Try Now!
Do you provide me with lead sources?
No. Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.
Here's what makes us uniquely the best cold email software:
1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.
2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out.
3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers.
4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanised email sending patterns and ramping up the sending volume.
How secure is my data with Smartlead?
Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.
How can I get started with Smartlead?
Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!
How can I reach the Smartlead team?
We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have. You can also reach out to us at support@smartlead.ai
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