Running a cold email agency can feel like racing through the Paris Metro at rush hour: it’s fast, crowded, and one slip-up can cost you a lot of time. Just ask Xavier Coiffard, co-founder of LeadLeadBangBang—a French outfit dedicated entirely to email outreach.
Their motto? “We build automated prospecting systems that consistently fill your pipeline with qualified leads, so you can focus on growing your business.” Sounds brilliant, right? But behind every smooth tagline is a ton of fiddly backend work: data flows, integrations, and manual tasks that can steal hours of your day. Let’s see how Xavier tamed those challenges (and made them practically vanish) by switching to Smartlead.
The Challenge: Struggling to Scale Without Going Nuts
When “Just Send Emails” Isn’t Enough
LeadLeadBangBang started about two years ago, focusing on the French market—mostly marketing agencies, startups, and SMBs. For a while, Xavier was working manually to manage outbound. Sure, the team sent number of successful emails, but the deeper their client roster grew, the more they craved advanced automation: Slack alerts, webhooks, the works.
If you’ve ever tried manually labeling 300 out-of-office replies, you know how mind-numbing it gets. Xavier felt that, big-time. They longed for a more robust system that could:
- Push campaign data into their own custom dashboards.
- Ping them (and clients) via Slack whenever a hot lead came in.
- Save them from drowning in repetitive tagging, sorting, and copying.
Eyeing a Stronger API
Xavier jokes that his team was “API or bust.” They needed a platform flexible enough to play nicely with their custom agency tools. The fact that Smartlead offered deeper integrations (and an engaged Slack community) immediately stood out.
Also check out: Email deliverability best practices
Why Migrating to Smartlead Was Xavier's Best Decision Yet
Gamble That Totally Paid Off
So around August 2023, Xavier took the leap. He migrated all his clients to Smartlead. “Best move ever,” he says with a laugh. Why? He points to a few standout perks:
- A Slack community that’s actually active. (He even hired a tech freelancer through it—talk about convenience!)
- “Lightning-fast” support. He mentions that responses come in minutes, not hours.
- An API that lets him tie up complex workflows with minimal headache.
Now, his entire operation—every single client—runs on Smartlead. Sure, it took a bit of setup, but once those webhooks and automations clicked into gear, daily tasks got smoother.
How Xavier's Team Finally Escaped Email Hell?
Earlier, Xavier’s team would open an inbox, read each reply, tag it manually, and then forward leads to clients. Even the sound of that feels exhausting, right? With Smartlead, they could now trigger custom webhooks whenever a reply is flagged as positive. It zips straight to the client’s CRM or Slack channel—no middleman required. Poof, busywork gone just like that!
And if any questions pop up? The Slack group is full of people who’ve probably encountered the same hiccup. “You’re never alone in there,” Xavier remarks.
Less Stress, More Strategy
- Auto-Tagging for the Win
Let’s talk auto-tagging. It might sound trivial, but to an agency dealing with hundreds (or thousands) of inbound messages, it’s huge. Xavier estimates they save a few hours every day now that Smartlead auto-categorizes replies (like out-of-office vs. potential lead). Instead of mindlessly scanning “Sorry, I’m on holiday” emails, they jump straight to the ones that matter. That time gets reinvested into actual strategy and client communication.
- Smooth Lead Distribution
Another big plus was the ability to set up a webhook for each client. If a lead is hot, it routes automatically to that client’s system—maybe Slack, maybe email, maybe a custom CRM. Xavier doesn’t have to copy, paste, or double-check who belongs to which campaign. “We see immediate efficiency,” he notes. “No more leads slipping through the cracks or sitting around unclaimed.”
- Return on Stress Levels (ROSL)
This might not be a standard KPI, but it’s definitely worth mentioning. The intangible relief that comes from not micromanaging your emails is pretty epic. Xavier’s team can actually focus on writing crisp copy, analyzing deliverability trends, or brainstorming new angles for their clients, rather than slogging through menial tasks. That’s a big mental load off.
Xavier's Suggestions for Smartlead
- Still Wishing for a Bigger-Timeframe Dashboard
Despite all the wins, Xavier has a few items on his Smartlead wish list. For example, the global analytics currently max out at about a month’s view. He’d love a more extended window—like seeing how a campaign performed over six months or a year.
- API Sorting Features
He also craves more robust ways to filter leads by campaign/client directly through the API. For now, it’s a bit limited, which means some extra steps to gather the exact data he wants. But he’s optimistic that future updates might address it.
- The Slack Factor
Don’t overlook the power of a supportive community. According to Xavier, having a Slack channel where you can toss out a question or discover a domain-setup freelancer is priceless. He half-jokes that the community alone could be its own product.
Time to Step into Smartlead?
LeadLeadBangBang is a perfect example of a niche cold email agency that needed more than just “send and pray” tactics. They craved a system that could handle real automation, robust analytics, and a killer community. Smartlead checked those boxes and then some—freeing the team from manual grunt work and letting them pour energy into scaling client pipelines.
Thinking about your own outreach struggles? If your day is eaten up by labeling replies or fiddling with ad-hoc automation, maybe it’s time to see if Smartlead can lighten the load.
Ditch the mundane busywork and focus on growing strategically! Sign up with Smartlead today!
Author’s Details
Nitish Chauhan
People will also read
Frequently asked questions
What is Smartlead's cold email outreach software?
Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.
What is Smartlead, and how can it enhance my cold email campaigns?
Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.
Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance.
How does the "unlimited mailboxes" feature benefit me?
Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.
How does Smartlead as a cold emailing tool can automate the cold email process?
Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.
The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!
What do you mean by "unibox to handle your entire revenue cycle"?
The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.
With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.
2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.
3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.
How does Smartlead ensure my emails don't land in the spam folder?
Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder.
Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.
2. We deploy high-deliverability IP servers specific to each campaign.
3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.
Can Smartlead help improve my email deliverability rates?
Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.
Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.
What features does Smartlead offer for cold email personalisation?
Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.
Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.
Can I integrate Smartlead with other tools I'm using?
Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!
Is Smartlead suitable for both small businesses and large enterprises?
Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.
Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.
What type of businesses sees the most success with Smartlead?
No, there are no limitations on the number of channels you can utilize with Smartlead. Our cold email tool offers a multi-channel infrastructure designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.
This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.
How can Smartlead integrate with my existing CRM and other tools?
Smartlead is the cold emailing tool that facilitates seamless integration with existing CRM systems and other tools through robust webhook and API infrastructure. This setup ensures real-time data synchronisation and automated processes without manual intervention. Integration platforms like Zapier, Make, and N8N enable effortless data exchange between Smartlead and various applications, supporting tasks such as lead information syncing and campaign status updates. Additionally, it offers native integrations with major CRM platforms like HubSpot, Salesforce, and Pipedrive, enhancing overall lead management capabilities and workflow efficiency. Try Now!
Do you provide me with lead sources?
No. Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.
Here's what makes us uniquely the best cold email software:
1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.
2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out.
3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers.
4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanised email sending patterns and ramping up the sending volume.
How secure is my data with Smartlead?
Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.
How can I get started with Smartlead?
Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!
How can I reach the Smartlead team?
We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have. You can also reach out to us at support@smartlead.ai
Powerful Automated Email Marketing that Drives Sales.
All Features Included- No Credit Card Required
- Free Warmup Included
