“Write an engaging cold email that will bring me more customers.” We’ve all been there, staring at a blank screen and giving prompts to ChatGPT in the hope of that perfect cold email.

But the response you get is below average. Is it the model’s fault? Not likely. The output you get will largely depend on the prompt you give. So, if you have tried generating cold emails using ChatGPT but are tired due to the duplicity of content or lack of personalization, you have reached the right place.

I will share 20 ChatGPT prompts in this write-up to help you get the perfect result with minimum editing.

Let’s take your basic ChatGPT prompts to the next level.

20 ChatGPT Prompts To Write Cold Emails

Before we start, remember these pro tips:

• Write detailed prompts: The more specific you are with your instructions, the better ChatGPT can tailor the email to your needs. Include details like your target audience, the purpose of the email, the desired call to action, and any specific talking points you want to convey.
• Research your prospect(s) before writing the prompt: Personalization is key! Gather information about your potential clients – their company, industry challenges, recent news, or relevant details. This context in your prompt will allow ChatGPT to craft a more personalized and engaging email.
• Use ChatGPT alongside other AI productivity tools: ChatGPT excels at generating creative text formats, but it may not be perfect for tasks like finding email addresses or managing outreach campaigns. Consider using it with other AI tools specializing in those areas for a more comprehensive workflow.
• If you’re unhappy with the output, just tweak the input: ChatGPT is a tool to assist you, not replace your judgment. The first draft might not be perfect, but don't be discouraged! Refine your prompt based on the generated email, add your personal touch, and iterate until you have a cold email that resonates with your target audience.

ChatGPT Cold Email Prompts For Lead Generation

1. ChatGPT cold email prompt for initial engagement

Prompt: Help me write a cold email to an SDR who is struggling with sending cold emails at scale and facing issues with email deliverability. Pitch my solution, a cold email automation tool focused on improving deliverability. Add data to make the email more enticing and personalize wherever possible.

Result:

The above result is a bit long. You can give another prompt in the same thread to shorten this message. For example, just write: Can you make this under 150 words? Keep everything else the same. Just optimize the length.

The optimized result is below:

Much better now, right? Be sure to edit the response and add personalizations in the required places. For example, in the salutation, you can mention the name of the company or the SDR. You can change the email's first sentence if you have any information relatable to the recipient. Add your company details at the end and mention the name in the body of the email. For example, instead of writing ‘our company,’ write ‘at smartlead.’

2. ChatGPT cold email prompt for digital marketing agencies

Prompt: You are the founder of a digital marketing agency. Your agency has helped 150+ businesses increase their revenues to 6 digits with the help of targeted Google ads and SMM strategies. You are writing a cold email to a prospective client you found on LinkedIn via a post about the pain points of increasing revenues through digital marketing. You are reaching out with your solution and look forward to setting up a short call or meeting. Keep it under 200 words.

Result:

3. ChatGPT cold email prompts for booking a product demo

Prompt: You're the product manager at a SaaS company specializing in cloud-based billing automation tools. Your tool has helped hundreds of other businesses save their billing costs by identifying lost revenues. Write an email to a prospect you met at a tech fair last month who signed up at your booth to learn more about your product. The email should not be more than 150 words. The goal is to make them sign up for a free demo.  

Result:

4. ChatGPT cold email prompt for free trial sign-up

Prompt: Let’s use the same prompt we used for the demo; just change the goal.

You're the product manager at a SaaS company specializing in cloud-based billing automation tools. Your tool has helped hundreds of other businesses save their billing costs by identifying lost revenues. Write an email to a prospect you met at a tech fair last month who signed up at your booth to learn more about your product. The email should not be more than 150 words. The goal is to make them sign up for a free trial.  

Result:

5. ChatGPT cold email prompt for affiliate partnerships

Prompt: You run a profitable SaaS business specializing in Cold Email Automation Software/Tools. Your tool has reached 10K+ clients worldwide and is helping clients generate millions of dollars in revenues through cold email outreach. You're inviting affiliates - mostly cold emailing experts to join your affiliate programs. For every successful deal, they can earn commissions of up to 20% of the sale value. Write a cold email that can help meet the above goal. Keep it under 200 words.

Result:

ChatGPT Cold Email Prompts For Follow-ups

6. ChatGPT cold email prompt for the initial follow-ups

Prompt: Write a follow-up email for the email I sent to a prospect {Insert the email content}. Be polite and courteous, and keep the email under 100 words.

Result:

7.  ChatGPT cold email prompt for the meeting request follow-up

Prompt: Write a follow-up email to a prospect I recently sent a meeting request {Insert Email - optional}. Keep the tone professional.

Result:

8. ChatGPT cold email follow-up prompt after 1:1 meeting

Prompt: Write a follow-up email to a prospect I recently had a 1:1 meeting with. Include a brief about what we discussed (Point 1, Point 2, Point 3…) and request them to provide feedback and what they think of the future collaboration or their final take on the project.

Result:

9. ChatGPT cold email prompt for reconnecting with the lead

Prompt: Write a cold email to a prospect. Backstory: I lost contact with this lead because they had a budget constraint at the time; hence, they couldn’t sign up for our cold email automation tool. Now, I am getting back to them with an offer that may be helpful for them. Keep the email under 150 words.

Result:

10. ChatGPT cold email prompt for following up on a guest post

Prompt: Write a follow-up email to a prospect I sent a content collaboration request {Enter the previous email content}. Re-highlight the benefits of the collaboration and softly nudge them to reply.

Result:‍

ChatGPT Prompts for Freelancers and Recruiters

11. ChatGPT cold email prompt for pitching your freelancing services

Prompt: You are an expert freelancer. Write an email to pitch your freelancing services [You have ten years of experience in technical writing] aimed at [target audience, e.g., Tech startups]. The email should be personalized - the first sentence should be something relatable to the client. For example, you can write that you visited their blog and love the content you are producing. But you think you can add more value to the blog section with more targeted and deeply researched pieces. Ensure the template includes a clear call to action, such as scheduling a consultation or visiting your portfolio. Keep it simple to read and engaging. The email should not be more than 200 words.

Result:

12. ChatGPT cold email prompt for sharing testimonials/past wins

You can use this as the second mail after the initial touchbase.

Prompt: Write a follow-up email to a client I pitched my content marketing services (insert the initial email). Add my previous customer testimonials and wins in numbers and request a short call. Keep it under 120 words.

Result:‍

13. ChatGPT cold email prompt for inviting applications

Prompt: Write an application invite to send out to prospective candidates looking for a job in software development. Keep the email under 150 words.

Result:

You can also make the above look more personalized by changing the prompt. Here’s how:

Write an application invite to send to a prospective candidate looking for a job in software development. Assume that you know the candidate's name. You recently visited their LinkedIn profile, saw their past projects, and were impressed by their rich portfolio. Keep the email under 150 words.

14. ChatGPT cold email prompt for announcing upcoming internship opportunities

Prompt: ABC Tech has opened its summer internship program for final-year software development students. Write an email to prospective students covering the internship application requirements and how to sign up.

Result:

15. ChatGPT cold email prompt for job fairs

Prompt: ABC Tech Engineering College is organizing a job fair for IT professionals. Write an email to inform the prospective participants (primarily colleges) about the job fair and how to attend.

Result:

ChatGPT Cold Email Prompts For Backlink Generation

16. ChatGPT cold email prompt for guest post contribution

Prompt: Write a guest post contribution request to a client who runs a high-performing tech blog. Include all the details, such as how I can contribute to the blog's growth and what I bring to the table. Keep the email under 200 words, and use bullets and data points wherever possible for better readability.

Result:

17. ChatGPT cold email prompt for requesting a link exchange

Prompt: Write an email requesting a link exchange. Backstory: I have been following the ABC Tech Hosting Blog and love its content. I have an infographic covering the history of web hosting, and I am reaching out to them with this proposal. Keep the email under 150 words, and it should be readable.

Result:

18. ChatGPT cold email prompt for influencers

Prompt: You’re a cold email expert running a YouTube Channel with over a million subscribers. You are reaching out to ABC Tech with a collaboration opportunity. Be sure to include data points and personalize the email while keeping it under 200 words.

Result:

19. ChatGPT cold email prompt for content collaboration

Prompt: You run a social media blog. You’re contacting a social outreach tool with a content collaboration opportunity. You have recently worked on detailed social media statistics covering the increasing use of video in social media. Keep the email under 200 words and make it readable.

Result:

20. ChatGPT cold email prompt for press release distribution

Prompt: You’re the PR coordinator for ABC Tech. Your company has recently released the latest version of its cloud automation tool. Write an email to prospective PR Sites to distribute your PR. Keep the email under 200 words and readable.

Result:

Additional Prompt: ChatGPT Cold Email Prompt For Subject Lines

Prompt: You’re an expert copywriter. I need five subject lines for a cold email in which I reach out to prospects to share the benefits of using our cold email automation tool. The subject line should be intriguing and personalized (assuming I have the prospects' names).

Prompt: You’re an expert copywriter. I need five subject lines to follow up on a cold email where I contacted prospects to share the benefits of using our cold email automation tool.

Things To Take Care of When Using ChatGPT For Cold Email Copywriting

• Edit the response: After ChatGPT generates your email draft, don't skip the editing step! Proofread the text thoroughly to check for grammar mistakes, typos, and factual inconsistencies. Refine the language to ensure clarity, conciseness, and a natural flow. This editing process is crucial to ensure your email is polished and professional.
• Cross-verify any factual data: ChatGPT can't guarantee the accuracy of factual information it incorporates into your email. Double-check any statistics, industry trends, company details, or quotes used in the generated text against reliable sources.
• Maintain a professional and respectful tone: ChatGPT might generate creative text formats, but ensure the overall tone aligns with your brand voice and professional communication standards.
• Read the email aloud: Hearing the email can reveal awkward phrasing or unnatural sentence structures. Refine the language to ensure it sounds natural and professional when read aloud.
• A/B test: Don’t use the first draft you get as is. Use cold email A/B test features to compare different versions of your email and see which resonates best with your target audience.

Write Your Emails Using SmartAI Bot From Smartlead

Harness the power of Smartlead's AI capabilities to streamline your email communication process. With the integration of GPT-4, you can now compose emails using AI directly within Smartlead's interface, enabling efficient communication with leads and prospects. Here's how you can access and utilize this functionality:

To access the SmartAI feature:

• Navigate to Email Sequences: Within Smartlead, locate and navigate to the email sequence section.
• Select "Compose with AI": Once in the email sequence section, choose the "Compose with AI" option to initiate the email composition process.

• Generate Replies with AI: Utilize AI assistance to craft auto-reply messages tailored to your leads. Enter custom prompts or use system prompts for context-specific responses.

• Choosing Templates: Browse through a selection of templates generated by the ChatGPT user community, fostering creativity and resource sharing among users.

• Create Your Own Templates: Craft personalized templates and choose to share them with the community or keep them private for personal use.

• Selecting Tone and AI Model: Tailor your email's tone by selecting from various options, such as professional, informal, or enthusiastic. Choose the GPT model that best suits your requirements, with ChatGPT-4 Turbo offering advanced capabilities.

• Adjust Creativity Settings: Fine-tune the creativity level of the AI response to align with your preferences, ensuring the generated content meets your standards.
• Stop Sequence Feature: You can exercise control over the response generation process by setting parameters to halt when specific text is detected, allowing for precise customization.
• Saving and Inserting Templates: Save impressive email responses as templates for future use. Choose whether to share them with the community or keep them private, and easily insert them into your email sequence.

Learn more.

Smartlead's AI capabilities extend beyond email composition to help categorize leads and create replies from the master inbox efficiently, ensuring targeted and personalized communication. Check out this video to learn more about this feature.

Winding-Up

By incorporating these ChatGPT prompts into your cold email strategy, you can craft compelling messages that resonate with your target audience. Remember, the key to success lies in personalization, addressing specific pain points, and offering genuine value. With a little creativity and the right prompts, you can transform your cold emails into conversation starters and watch your response rates soar.

And if you’re a Smartlead user, you can use the power of GPT-4 right within the tool to write new email copy, draft replies, or for intelligent AI lead categorization. If you have not signed up yet, this is your sign to do it now. Try the power of AI yourself.