Want to make a lasting impression with your emails? Your email opening has to be your best chance! Whether you're sending cold emails or simple follow-up emails, you only have a couple of seconds before you grab the recipient's attention.

So, what do you think is the key to making your email copy stand out?

A strong email opening line!

If not the most, after the subject line, the second most crucial part of your email is the opening line. Thats why you must start your email in a way that recipients find it interesting right from the first go.

However, writing the perfect email introduction does not have to be a pain. And we are here to help you craft the best of it.

This blog is all about writing email openers that actually work! Here, we will be breaking down the nuances of how to write an email that instantly builds rapport.

Also, we have shared a list of 250+ email openings for different use cases. Check them out now!

What is a good opening line for an email?

A good email opening line grabs users' attention, sets the course for the rest of the email content, and makes your recipients want to keep reading.

While these are some basics that your email starters should take care of, the rest is highly contextual. Depending on the type of email you are sending, you can take different approaches to keep things professional. 

Here are what most of the good email starters must include:

1. A polite greeting: A courteous salutation sets a respectful tone while initiating your email. Simple greetings such as Hi [Name] or Hello sounds more professional.
2. Personalized starters: A personalized email opening always creates a powerful impact. It shows genuine interest and effort from the sender. You can reference mutual connections, recent interactions, or specific details relevant to the recipient. 
3. Concise and direct: Creativity is good! But your email starters should be straightforward. It shows that you respect the recipient's time and increases the chances of your message being read.
4. Zero overused phrases: ‘I hope this email finds you well’ is generic. Reading that may make your recipient scream, 'That's how the salespeople talk!' And none of us wants to read typical sales emails.
   Phrases like 'Hope you are having a productive week,' 'Just following up,' or 'Hope you're doing great' are overused and make you sound insincere.
5. Cultural inclusivity: Cultural differences should not come in the way of writing good email openers. A good email opening greeting should be universal and inclusive and must not cause confusion or offend people.
   For example, regional phrases like ‘G'day’ might be apt for Australia or ‘Namaste’ for recipients in India but confusing for people from other parts of the world. Also, a casual opening that mentions 'Hey' might be inappropriate for formal cultures like Germany or Japan but works perfectly for U.S. and European recipients.

Best Practices for Crafting Email Opening Sentences

‍By leveraging these best practices, you can further improve the effectiveness of your email campaigns and foster stronger connections with your leads.

Use Behavioral Data and Segmentation

Leverage data from past interactions, such as recent downloads, webinar attendance, or website activity, to craft a highly personalized opening.

Segment your audience based on industry, job role, or other relevant criteria to ensure your opening sentence is relevant to each recipient group.

Keep It Relevant

Ensure the opening sentence is directly relevant to the recipient's role, responsibilities, or pain points. For example, if the recipient is a CFO, you might say, "As a CFO, you understand the importance of efficient transaction management..."

Avoid generic statements. Generic openings like "I hope this email finds you well" lack personalization and can feel impersonal. Focus on specific details that matter to the recipient.

Test and Optimize

Use email A/B testing. Experiment with different opening sentences to see which ones generate the highest open rates and engagement. Test variations that emphasize different benefits use different tones or ask different types of questions.

Use engagement metrics such as open rates, click-through rates, and reply rates to determine which opening sentences are most effective. Continuously refine your approach based on these insights.

Align with Subject Line

Ensure the opening sentence delivers on any promises made in the subject line. For example, if the subject line mentions a new feature, the opening sentence should immediately address this feature.

The opening sentence should complement the subject line, creating a cohesive and compelling introduction that encourages the recipient to read further.

250+ Email Opening Lines to Grab Attention

Opening lines are the first sentence in an email, which means it's the very first step in pushing the recipients towards the CTA. I understand writing opening lines can be tricky. So, I have listed 240+ different opening sentences for various purposes, ready to steal right away.

1. Business email opening lines for b2b conversations

Business-to-business conversations have to be to the point. To write an introduction appropriate for the b2b conversations, understand your recipient's needs, industry, and pain points. It will help you to convey value right from the start. 

Next, you can adjust the messaging further depending on the email recipients, for example, CEOs, COOs, founders, managers, etc.

No matter what, whenever you are sending an email from your business email, the focus has to be on keeping things professional.

Here are some tailored email openers for various B2B scenarios:

Opening lines for cold email outreach

1. Hi [Recipient's Name], are you looking to streamline your [specific process]?
2. Hi [Recipient's Name], I noticed your company recently [specific action or event]. Here’s how we can help you [related benefit].

Follow-up emails after an event

3. Hi [Recipient's Name], it was great meeting you at [Event Name]. I wanted to follow up on our conversation about [specific topic].
4. Hi [Recipient's Name], I enjoyed your presentation at [Event Name]. Here’s a resource that might complement your insights on [topic].

Emails based on behavioral data

5. Hi [Recipient's Name], I noticed you downloaded our [specific resource]. Here’s another resource that might be helpful.
6. Hi [Recipient's Name], based on your interest in [specific topic], I thought you might find this [related resource] useful.

Emails addressing customer pain points

7. Hi [Recipient's Name], are you facing challenges with [specific pain point]? Here’s how we can help.
8. Hi [Recipient's Name], I’ve noticed many companies in [recipient’s industry] struggle with [pain point]. Here’s a solution that’s working for them.

Emails offering a unique value proposition

9. Hi [Recipient's Name], what if you could [specific benefit]? Here’s how our solution makes it possible.
10. Hi [Recipient's Name], did you know that [statistic or fact]? Here’s how you can achieve similar results.

Emails highlighting industry trends

11. Hi [Recipient's Name], with [recent industry change], how prepared is your company to adapt?
12. Hi [Recipient's Name], as [specific role], you know how important [industry trend] is. Here’s how we can help you stay ahead.

Building on past interactions

13. Hi [Recipient's Name], following up on our last conversation about [specific topic], I wanted to share this with you.
14. Hi [Recipient's Name], I wanted to check in and see how you’re progressing with [specific initiative]. Here’s something that might help.

Some of the additional best email opening lines for B2B email correspondence are:

15. Did you know {statistics/news}?
16. Is XYZ a priority for your company?
17. How do you feel about {a recent development}?
18. What do you think about {a recent development}?
19. Imagine an 8x increase in revenue. 
20. Congratulations on {so-and-so achievement}!
21. I noticed your company recently {refer to a trigger event}.
22. I saw your competitor, {business name}, in the news for {so-and-so achievement}. 
23. What is your process for {cold emailing/SEO etc.}? From my experience, {name a product} that can help…

2. Email opening lines for peer-to-peer in-office chats

Peer-to-peer communications are casual. You can send these emails to discuss ongoing project progress updates, ask for feedback, or offer a hand on an ongoing project. The email introductions must be friendly and non-intrusive, as these emails are sent to co-workers, managers, and interns.

Best practices:

• Be friendly: Maintain a friendly yet professional tone.
• Keep it relevant: Focus on the task or topic at hand.
• Be polite: Respect their time and avoid overwhelming them.

Examples of in-office email opening sentences

General in-office peer-to-peer communication

24. Hi [Recipient's Name], I hope you had a great weekend! I wanted to discuss [specific topic] with you.
25. Hi [Recipient's Name], I noticed you’re working on [specific project]. Can we chat about [related aspect]?
26. Example: Hi John, I noticed you’re working on the Q3 marketing campaign. Can we chat about the new social media strategy?

Follow-up on meetings

27. Hi [Recipient's Name], great meeting earlier today. I have a few follow-up questions about [specific topic].
28. Hi [Recipient's Name], thanks for your insights in the meeting. I wanted to continue our discussion on [specific topic].
29. Example: Hi Lisa, thanks for your insights in the meeting. I wanted to continue our discussion on improving customer support.

Project collaboration

30. Hi [Recipient's Name], I’m working on [specific project] and could use your expertise on [related aspect].
31. Hi [Recipient's Name], can we schedule some time to collaborate on [specific project]? I have some ideas on [related aspect].

Providing updates

32. Hi [Recipient's Name], just a quick update on [specific project or task]. Let me know if you have any questions.
33. Hi [Recipient's Name], I wanted to keep you in the loop about [specific development or change].

Requesting feedback or input

34. Hi [Recipient's Name], I’d love your feedback on [specific task or project]. Can we discuss it briefly?
35. Hi [Recipient's Name], I’m looking for some input on [specific topic]. Do you have a moment to chat?

Addressing issues or concerns

36. Hi [Recipient's Name], I wanted to discuss an issue I’ve noticed with [specific process or project]. Can we chat?
37. Hi [Recipient's Name], I have a concern about [specific matter]. Could we find some time to talk about it?

Checking in or offering help

38. Hi [Recipient's Name], how is [specific project or task] going? Do you need any assistance?
39. Hi [Recipient's Name], I wanted to check in on [specific task or project]. Let me know if there’s anything I can help with.
40. Example: Hi Megan, I wanted to check in on the budget review. Let me know if there’s anything I can help with.

Celebrating achievements or milestones

41. Hi [Recipient's Name], congratulations on [specific achievement]! I’d love to hear more about how you accomplished it.
42. Hi [Recipient's Name], great job on [specific project or task]. Can we chat about your approach?
43. Example: Hi Rachel, great job on the product launch. Can we chat about your approach?
44. Some other examples of opening email lines for in-office chats can be:
45. Congratulations on {so-and-so achievement}!
46. I hope the week is going well so far. 
47. We were very impressed with your…
48. I am eager to know your thoughts about {event/topic/problem}.
49. Your prompt response is much appreciated.
50. Your ideas/suggestions on {event/topic/problem} are much appreciated.
51. In regard to our earlier exchange…
52. I was hoping you could help me with {the so-and-so problem}.
53. I am contacting you regarding {event/topic/problem}.
54. How is the progress on {project name} going?

4. Email starter sentences for networking emails

Networking emails should have an inviting opening line with a subject line that communicates the purpose of connecting. You can send networking emails to industry experts to build rapport. Or, you can send a networking email to introduce your product or services to potential business partners, collaborators, and business owners.

Best practices:

• Be personal: Reference any mutual connections or experiences.
• Be concise: Avoid long-winded intros.
• Offer value: Explain the benefit of the connection.

Examples of networking email openers

55. Congratulations on {so-and-so achievement}!
56. I am {your name}.
57. I noticed your profile recently at {magazine/social media/podcast}.
58. We’re interested in {topic} as well.
59. Let me buy you a cup of coffee.  
60. I have been your fan since {refer to a work}.
61. What is your process for {cold emailing/SEO, etc.}? 
62. Can you help with {event/topic/problem}?
63. I am {name}, and I am {mutual connection}’s friend
64. I heard great things about you from {name}. 
65. I found the attached (article/video) about (topic). I thought you'd like it, too

5. Opening line for welcome emails

Whether you send a welcome email to a new client, subscriber, or new hire, welcome emails should start with warmth and excitement.

Best practices:

• Be enthusiastic: Make recipients feel valued from the start.
• Be motivational: Highlight the exciting journey ahead.
• Be clear: Communicate the next steps or expectations.

Examples of welcome emails opening lines

66. Welcome to the {business name} family!
67. You are now a part of the {name of the business} community!
68. Hello friend, thanks for checking {business/app name}.
69. Congratulations! You are now a member of the {business name} community.
70. I am glad to have you on board! 
71. Welcome to {business name}! It’s your time to… 
72. Thank you for confirming your {business name} account.
73. Welcome to {business name}! Let the creative fun begin!
74. Welcome to a new world of… 
75. Thanks for choosing us!

6. Email opening messages for customer support

Whether you are emailing your existing customers to offer assistance or resolve specific issues, customer support emails must be empathetic and action-oriented.

Best Practices:

• Be empathetic: Understand the customer’s issue and offer solutions.
• Be polite and helpful: Focus on resolution and support.
• Be clear: Ensure the customer knows how you can assist them.

Examples of customer support emails opening lines

76. Thanks for reaching out.
77. I am sorry for the trouble you’ve been having with {problem}.
78. I’m very sorry you had this experience. 
79. I am sorry to hear you had such a poor experience.
80. I wanted to check in with you about the problem you had the other day. 
81. I have the answer to your question.
82. Thank you so much for referring {name} to us.
83. Thanks for purchasing…
84. Thanks a lot for taking the time to rate us.
85. Thanks for the feedback! It means a lot to us. 

7. Sales email opening lines

While sending sales emails to your leads, the opening lines must grab their attention immediately. Thus, messages that describe the value proposition or the users' benefits from the beginning of the email will perform better.

Best Practices:

• Be direct: Highlight the main benefit of your product/service immediately.
• Be persuasive: Show how the product can solve their problem.
• Be concise: Avoid fluff and get to the point quickly.

Examples of sales emails opening lines

86. Take the next step.
87. I noticed you…
88. {Name} here from {company’s name}
89. For a limited time, we’re offering 30% on…
90. I see that you recently got promoted…
91. Congratulations on taking on the new challenge...
92. Great job on {so-and-so achievement}!
93. Did you know {so-and-so product} can do {this}?
94. Is XYZ a priority for your company?
95. We recently worked with {company} and helped them achieve {goals}.
96. How do you feel about {a recent development}?

8. Starting phrases for follow-up emails

Follow-up emails have to be direct from the start. Whether you are following up on a meeting, a proposal, or a previous email, the opener must convey a sense of urgency.

Best practices:

• Be polite: Acknowledge that they may be busy.
• Be clear: Remind them of the original purpose.
• Be action-oriented: Encourage them to take the next step.

Opening lines examples for follow-up emails

97. A quick reminder…
98. It’s {name} again, checking on…
99. Did you get a chance to go through it…
100. This {work} made me think of…
101. As discussed on the {event/meeting}
102. I’m hoping to get your feedback on {product/service}
103. Just a quick follow-up…
104. I see you purchased {name of the product}. You might also like…
105. Hope all is well! Although I haven’t heard from you, I think our collaboration can bring great results.
106. Hope you’re doing great! I’d like to add a few points in relation to what we discussed at our meeting on Monday.  

9. Formal email openings

Your formal emails must convey professionalism and relevance from the beginning of the email. Whether you are sending a job application email or want to discuss a formal project with senior stakeholders, your email should be clear, respectful, and concise.

Best practices:

• Be respectful: Maintain a formal and respectful tone.
• Be clear: Stay focused on the purpose of the email.
• Be concise: Avoid unnecessary details or filler words.

Formal email opening sentence examples

107. I trust this message finds you in good health and spirits.
108. It is a privilege to connect with you regarding [specific matter].
109. I hope this correspondence meets you at an opportune time.
110. I would appreciate the opportunity to discuss [topic] with you.
111. I trust all is well with you as we move forward with [project].
112. It’s an honor to reach out regarding [specific issue].
113. I wanted to respectfully inquire about [topic] at your earliest convenience.
114. May I request your insights on [specific topic]?
115. I hope this email provides clarity on [specific subject].
116. I trust this message aligns with your schedule to discuss [subject].

10. Polite email openings

Whether you are asking for favors or making a simple request where the recipient has an obligation to comply, being polite in your email can never go wrong. Try to be courteous and professional across the email body. Also, the start of the email has to be respectful and appreciative.

Best practices:

• Be courteous: Use phrases like "I thought it might be a good idea to..."
• Be direct: Keep it polite but to the point.
• Be appreciative: Express gratitude where necessary.

Polite email opening examples

117. I hope you’re doing well today – would you mind [......]?
118. Thank you for your time, I’d like to share a quick update on [topic].
119. I hope everything is going smoothly for you. Let’s touch base on [topic].
120. I wanted to reach out and express my appreciation for your efforts on [subject].
121. If it’s convenient for you, I’d love to explore how we can collaborate on [topic].
122. I trust everything is going well on your end – here’s what I’d like to discuss.
123. I hope all is well with you. I wanted to bring up [specific matter].
124. At your convenience, I’d appreciate your thoughts on [subject].
125. I hope you had a restful break – let’s reconnect about [specific matter].
126. I trust you’ve had a productive week, and I’d like to discuss [topic] with you.

11. Friendly email opening lines

A friendly email opening line shouldn't be overly formal or stiff. Start with a 'Hi' or 'Hey,' but be mindful of the level of informality. You can always adjust the greeting as per the context and the relationship you share with the recipient.

Additionally, a touch of humor can make your email appear friendlier. But you must ensure the humor is appropriate for the recipient and is in the context of the email.

Best Practices:

• Be casual: Use informal language and a conversational tone.
• Make it relatable: Refer to shared experiences or common interests.
• Be inviting: Create a comfortable space for the recipient to engage.

Friendly email opener examples

127. Hey [Name], hope you’ve been well! Let’s chat about [topic].
128. Hi [Name], I’ve been thinking about our last conversation – let’s catch up!
129. Hope your week’s going great, [Name]! I’d love to talk about [subject].
130. Hey [Name], Just wanted to drop you a quick note about...
131. I thought I’d check in with you about...
132. I’m excited to connect with you again!
133. I’m really looking forward to hearing your thoughts on this!
134. I hope things are going awesome on your side – 
135. Hi there! Hope everything’s smooth sailing – I’ve got a few ideas to share!
136. Hey [Name], I was hoping to get your thoughts on [topic] – Let’s chat!
137. Hi [Name], just checking in! I’d like to share some exciting news with you.
138. Hey! I know it’s been a while, but I wanted to reconnect on [subject].
139. Hope you’re having a fantastic day, [Name]! Let’s dive into [topic].
140. Hey [Name], I saw something today that reminded me of our last conversation!

12. Informal email opening lines

While writing an informal email, you have the flexibility to write as if you are talking to a friend or a close colleague. If you know the recipient personally, you can add a brief sentence or question to show you are thinking of them. 

For example, you can start the email by asking, 'How's everything going with your new project?'

Best practices:

• Be light: Keep the tone easy-going and less structured.
• Be friendly: Don’t overthink the language, make it feel like a natural conversation.
• Keep it short and sweet: Get to the point but with a casual touch.

Informal opening line examples

141. What’s up, [Name]? I wanted to loop you in on something exciting.
142. Hey, [Name]! Got a quick question for you – Let’s chat!
143. Yo [Name], hope everything’s cool – got something to share!
144. Hi [Name], just thought I’d hit you up about [topic].
145. Hey [Name], how’s everything going? I wanted to talk about [subject].
146. Hey there, [Name]! Got a sec to chat about [topic]?
147. What’s going on, [Name]? Let’s get into something fun today!
148. Hey [Name], I’ve been meaning to talk about [topic]. Let’s get into it!
149. Yo [Name], how’s life treating you? Need your input on [subject].
150. Hey [Name], got something interesting to talk about – are you free?

13. Funny email opening lines

A funny email opening grabs the reader's attention right from the start. Humor is a great icebreaker, especially in professional contexts. It gives your reader a sense of familiarity and eases the tension.

Humor connects people! Thus, a humorous email opener lets you stand out in the users' crowded inbox.

Best practices:

• Avoid overused jokes: Don’t rely on clichés or tired humor.
• Stay positive: Ensure the humor is light-hearted and uplifting.
• Don’t force it: If it doesn’t come naturally, you better not try. Forced humor often backfires.

Examples of funny email opening sentences

151. Is it just me, or is Monday already looking like a Friday?
152. I promise I won’t make you read this in a boring tone!
153. Is it too early to send an email? Nah, let's get this party started!
154. If this email were any more exciting, it’d need a disclaimer!
155. I swear this is the last email you’ll get from me today (maybe).
156. I was about to send you a carrier pigeon, but then I remembered how emails work.
157. I hope your week is going well – unless it’s Monday, in which case, I feel for you.
158. I’m pretty sure you’re the only person who has time for this email today – lucky you!
159. You’re probably the busiest person I know, but I promise this will only take a second!
160. I’m not saying you’re a superhero, but if the cape fits...
161. I know you’re probably juggling a million things right now, but I bet you’re doing it all with style.
162. This email is better than that awkward small talk at a party.
163. I promise this email isn’t spam. I can’t even pronounce spam correctly!
164. It’s not every day you get an email this exciting, but here we are!

14. Email opening lines for product launches

165. Introducing [Product Name] – The next big thing in [industry].
166. We’re excited to announce the launch of [Product Name]—let’s dive into what’s new!
167. Ready for something revolutionary? Say hello to [Product Name]!
168. It’s official – [Product Name] has launched, and it’s going to change [industry]!
169. Get ready to experience the power of [Product Name]. Let’s explore!
170. The wait is over! Meet [Product Name] – designed to [solve a problem].
171. It’s here – [Product Name] is now available to transform your [industry/process].
172. Welcome to the future of [industry]! [Product Name] is now live.
173. Be the first to experience [Product Name]—your ultimate solution for [problem].
174. We’re thrilled to introduce [Product Name]—your next must-have for [benefit].

15. Email openers for event invitations

People love the feeling of exclusivity. So, when you are writing an event invitation email, start by making the recipient feel exclusive. 

You can put something like 'Get exclusive access to [Event Name].' If it's a paid participation event, start your email directly by offering personalized discount coupons.

Best practices:

• Start with a warm tone: Use friendly and welcoming language.
• State the purpose: Start with a clear statement about the event's goal.
• Create a sense of urgency: Include urgency or limited availability.

Event invitation email opening lines

175. You’re invited to [Event Name]! Don’t miss out on this exclusive opportunity.
176. Join us at [Event Name]—RSVP today for a day of insightful discussions!
177. Save the date for [Event Name]—where [topic/industry] leaders gather!
178. We’re hosting [Event Name] and would love for you to be part of it!
179. Get ready for [Event Name]—mark your calendar and be part of the experience!
180. Let’s meet at [Event Name] and discuss the latest trends in [industry/topic].
181. Exciting news! You’re invited to [Event Name]. Let’s make it unforgettable!
182. Reserve your seat at [Event Name] and dive deep into [topic].
183. Be part of the action at [Event Name]—RSVP now!
184. Don’t miss [Event Name]—get your ticket today and join us for an unforgettable event!

16. Email starting sentences for customer appreciation

Your customers mean the world. So, a few kind words appreciating their valued support towards your business always helps. If anything, customer appreciation emails position your brand positively.

But, while you craft the appreciation emails, make sure not to sound generic right from the start of the email. Say ‘Thank you’ first before you say the rest!

Best practices:

• Be personal: Talk to the customer by their name. It makes the email feel more personalized and less generic.
• Acknowledge specific actions: If possible, mention the specific action or reason for appreciation (e.g., a recent purchase, referral, or long-term loyalty).
• Keep it warm: Use friendly and warm language that conveys genuine appreciation. Avoid sounding too formal or robotic.

Customer appreciation email opener examples

185. Thank you for being a valued customer, [Name]! We appreciate your continued support.
186. Your loyalty means the world to us, [Name]. Here’s a small token of our gratitude.
187. We couldn't do it without you, [Name]! Thanks for being such a great supporter.
188. Your trust in us makes all the difference, [Name]. Thank you for choosing [Company Name].
189. It’s customers like you, [Name], that make what we do worthwhile—thank you!
190. We appreciate your business, [Name]. Here’s to many more successful partnerships.
191. A huge thank you from all of us at [Company Name], [Name]. Your support is invaluable.
192. Thanks for sticking with us, [Name]! We’re so grateful to have you as a customer.
193. Your satisfaction is our top priority, [Name]. Thank you for being part of the [Company Name] family.
194. We couldn’t have done it without you, [Name]! Thanks for being an amazing customer.

17. Email openers for sending time-sensitive offers

Receiving a discount on your favorite product or service is always exciting. You got to catch up on that vibe and show some excitement while promoting urgency right from the introduction of your email.

Make sure your special offer email conveys the value as you start addressing the readers.

Best practices:

• Emphasize scarcity: If applicable, mention limited availability to push recipients to act quickly.
• State the offer clearly: In the opening sentence, explain exactly what the offer is and highlight the benefit to the recipient.
• Keep It concise: Time-sensitive emails need to be short and to the point. Remove unnecessary details and focus on the core message.

Time-sensitive offer email opener examples

195. Hurry! Only a few hours left to grab [offer]—don’t miss out!
196. Last chance to claim [offer]—act fast before it’s gone!
197. The clock is ticking! [Offer] ends soon—don’t wait!
198. Only [x] hours left! Get your [offer] before it’s too late.
199. Flash Sale Alert! Only 6 hours left to save 30% on your favorite products. Don’t wait!
200. Last chance! 50% off your order ends today at midnight. Act fast before the clock runs out!
201. It’s your final chance to enjoy our seasonal offer. Save 25% on everything—only until tonight!
202. Exclusive offer for you: 20% off everything, but only for the next 48 hours!
203. This deal won’t last long—hurry up and claim your [offer] now!
204. Act fast—[offer] ends in [time frame]. Don’t miss your chance!
205. Time’s running out! Claim your [offer] today before it expires.
206. Final call—[offer] ends today. Don’t miss out on this opportunity!
207. Hurry! Only a few items left in stock. Get yours now before they’re gone!
208. It’s now or never! Get [offer] before it expires in [time frame].
209. You’re almost out of time! Claim your [offer] before it’s gone.

18. Email starters for circulating social proofs among prospects

Circulating social proof makes your brand credible. However, it works best when your email feels authentic and personal from the start. Also, you have to ensure the social proof you share with a particular customer is relevant to their current problem.

Best practices:

• Start with a credible customer: Highlight a trusted or well-known brand to make the social proof more impactful.
• Be specific with results: Quantify your product's impact to make it more convincing. Use particular numbers or data that demonstrate tangible results.
• Create curiosity with teaser phrases: Spark curiosity to encourage the reader to continue reading by hinting at how others benefited.

Email starter examples for sharing social proofs

210. Just last week, [Industry Leader/Client Name] shared how our solution helped them cut costs by 40%. Read their success story below...
211. Here’s why [Company Name] trusts [Product/Service Name] for [specific need].
212. Join thousands of satisfied customers who trust [Product Name] to [benefit].
213. See why [Industry Leader] is raving about [Product Name].
214. Find out how [Customer Name] achieved [result] with [Product Name].
215. Did you know that [Customer Name] saw a 30% increase in conversions after using our product? Here's how it worked for them...
216. We’ve been recognized by [Industry Expert/Publication] for our groundbreaking work in [area]. Here’s what they had to say about our impact...
217. Experts in the field agree—[Product Name] is revolutionizing the way companies like yours approach [problem].
218. 80% of our customers have reported seeing measurable improvements within the first month. Find out how we can do the same for you...
219. In the last quarter alone, we helped over 500 companies like yours achieve [specific result]. Would you like to learn how?
220. Learn why [Company Name] switched to [Product Name] for better [result].
221. Here’s how [Product Name] is helping companies like [Client Name] solve [problem].
222. See why our clients love [Product Name]—it’s transforming the way they [benefit].
223. Discover the success stories behind [Product Name]—here’s how we helped [Client Name].
224. Learn how [Customer Name] increased [result] by using [Product Name].
225. Here’s a success story you don’t want to miss—see how [Product Name] worked for [Company Name].

19. Email opening sentences for personalized reminders

Want to re-engage with your leads? Personalized email reminders are the way to move forward.

But how to make your email reminder more impactful? You gotta start it right! 

State the purpose of your email in the beginning, as it immediately sets the context. Also, focus on conveying how performing a related action will help the reader.

Best practices:

• Acknowledge previous engagement: Reference prior interactions to personalize the message and show attentiveness.
• Use a friendly tone: Keep it friendly and non-intrusive, even if you’re reminding them about a task.
• Keep the focus on the recipient’s benefit: Make it clear how completing the action will benefit them (e.g., avoid missing out, complete a process, etc.).

Email opening sentence examples for reminder emails

226. Just a friendly reminder, [Name]—your [task] is waiting!
227. I wanted to quickly check in and remind you about [task]. Let me know if you need help!
228. Don’t forget, [Name]! You still have [task] pending—let me know if you need any assistance.
229. Hey [Name], just checking in—have you had a chance to complete [task]?
230. This is just a quick reminder about [task]—it’s important that we get it done soon!
231. Hey [Name], don’t forget! Your [task] is still pending—let me know if you need anything.
232. Just a quick follow-up, [Name]! Your [task] is due soon—let’s get it sorted!
233. Hey [Name], just a quick reminder to [task]—we’re almost there!
234. I wanted to quickly remind you about [task], [Name]. Let me know if you need any help.
235. Hi [Name], just a quick check-in on [task]. Can we wrap this up today?

20. Opening lines for holiday or seasonal emails

Start your holiday emails with a friendly and inviting tone that matches the holiday spirit. Avoid generic 'Happy Holidays' messages. Instead, craft messages that reflect warmth and care while making the readers feel like part of your community.

Also, messages tying up to real-life holiday experiences make it more relatable. You can start talking about cozy moments, family gatherings, or the festive excitement.

Best practices

• Include humor: Holidays are all about fun. Take a lighthearted approach that can put a smile on the reader's face.
• Make it warm and welcoming: Capture the spirit of the season. Your message must show genuine appreciation with a festive twist.
• Be personal: Use customer data to make the greeting feel tailored to their relationship with your brand.

Opening line examples for holiday or seasonal emails

236. Season’s greetings from [Company Name]! Here’s a special holiday offer just for you.
237. Santa has checked with us twice, and we have a special surprise waiting for you in this email!
238. Wishing you a very Merry Christmas and a Happy New Year from all of us at [Company Name].
239. Celebrate the season with us—[offer] inside for the holidays!
240. Happy Holidays from [Company Name]! We’ve got a special gift for you.
241. Warmest wishes for a wonderful [holiday] from everyone at [Company Name].
242. Ring in the new year with amazing savings! Here’s our [offer] for the season.
243. This [holiday], we’ve got something special for you—check out our [offer].
244. The countdown to the holidays is on! Let’s make this season even sweeter with something just for you.
245. Enjoy the festive season with our exclusive [holiday offer] just for you!
246. Happy [holiday]! We’re celebrating with a limited-time offer just for you.
247. Let’s make this holiday season even better with a special gift from [Company Name].

21. Email introductions promoting urgent call-to-action

Your promotional emails must grab the readers' attention from the introduction itself. Whether the goal of the email is to ask the users to sign up, claim an offer, or register for an event, the introduction must create a sense of urgency among the readers.

Best practices:

• Be Clear: Use short, impactful sentences that convey urgency without fluff.
• Build urgency right away: Start with a time-sensitive statement or a clear sense of urgency.
• Use action-oriented language: Use strong verbs like "Claim," "Grab," "Secure," "Get," "Reserve," "Act now," etc.
• Leverage FOMO: People don’t like missing out on opportunities. Emphasize what the reader might lose if they don’t act immediately.

Examples of email introductions promoting urgent CTA

248. Don’t wait—take action on [topic] now before it’s too late!
249. This is your chance to [action]—don’t miss out on this opportunity.
250. Immediate action required—[task] needs your attention!
251. Time is running out—act now to [achieve result]!
252. This is an urgent reminder—[task] must be completed today!
253. Now’s the time—[specific action] is your next step.
254. Hurry! This offer expires soon—take action now!
255. Last call! Take action now before [offer] disappears!
256. This is your last chance to [action]—don’t miss out!
257. Urgent! [Specific action] needs to be completed today!

How Does an Engaging Email Opening Sentence Help?

An engaging email opening sentence is critical for the success of your email marketing campaigns. It sets the tone for the entire message and can significantly influence whether the recipient continues reading or moves on to the next email in their crowded inbox. Here's how an engaging opening sentence helps:

1. Captures Attention 

Inboxes are often flooded with emails, and a compelling opening sentence helps your email stand out. It immediately grabs the recipient's attention, making them more likely to read further.

The opening sentence is the first substantive part of your email that the recipient reads, and a well-crafted one can create a positive first impression. This is essential for establishing credibility and interest right from the start.

2. Increases Engagement

An engaging opening sentence piques curiosity and motivates the recipient to continue reading the rest of the email. This is crucial for delivering your message and achieving your campaign goals.

Just like the opening line of a good book, a great email opening sentence hooks the reader and makes them want to know more. It sets the stage for the rest of your content, guiding the recipient through your message.

3. Builds Rapport

Personalizing the opening sentence helps establish a connection with the recipient. You create a sense of familiarity and relevance by addressing their specific needs, interests, or past interactions with your company.

When you acknowledge the recipient's challenges or goals, it shows that you understand and care about their situation. This can build trust and make the recipient more receptive to your message.

4. Improves Open Rates

A well-crafted opening sentence that complements a strong subject line can significantly improve your email open rates. When recipients see that the content of the email matches the promise of the subject line, they are more likely to engage with it.

Additionally, engaging the reader early increases the likelihood that they will follow through with the call-to-action (CTA) in your email. If the opening sentence captures their interest, they are more likely to click on links and explore further.

5. Reflects Your Brand's Voice

An engaging opening sentence sets the tone for the entire email and can reflect your brand's voice and personality. This consistency helps reinforce your brand identity and professionalism.

Moreover, a clear and compelling opening sentence immediately communicates the value of your email, demonstrating that you respect the recipient's time and attention. This professionalism can enhance your brand's reputation.

6. Promotes Brand Recall

A memorable and engaging opening sentence can reinforce your brand's messaging and voice. This consistency helps recipients recall your brand more easily in the future.

When recipients associate your emails with helpful, relevant content from the beginning, they are more likely to remember and positively perceive your brand.

7. Reduces Bounce Rates

A compelling opening sentence can reduce email bounce rates by immediately capturing the recipient's interest. Engaged recipients are less likely to delete or ignore your email, improving overall deliverability.

Creating a positive experience from the very first sentence can reduce the likelihood of recipients marking your emails as spam, thus maintaining your sender's reputation.

Tips to Write the Best Opening Sentences

After picking the salutation, it’s time to come up with an intriguing first sentence to create an effective email conversation. Here are four things to keep in mind while writing email opening sentences. 

Reveal What You Can Offer

TBH, nobody has spare time to read emails. Reveal your motif on the very first line. It’s always better to offer something in the starting sentence. For instance:

  Can I buy you a cup of coffee? 

While you’re literally offering something here, it doesn't always have to be the case. Sometimes, you can also offer compliments. 

       I really admired your article on so-and-so topic.

In the case of sales mails, you can offer your product/service by saying how it can help.

       Our latest product/service can increase your sales by 5x. 

Make them Curious

Beginning sentences also work if they can make the recipient curious. All you have to do for this is ask the right question, preferably something related to their work/industry.

         Did you know {statistics/news}?

       Or

       Is XYZ a priority for your company?

However, it doesn’t always have to be a question. It can also be a statement/fact that makes the reader intrigued. 

       We recently worked with {company} and helped them achieve {goals}.

Appreciate 

While intriguing the reader should be your goal, a token of appreciation always works the best. Take this personal approach when you feel blank and out of ideas. For example: 

Congratulations on {so-and-so achievement}!

Or

I see that you recently got promoted…

Break the Ice

A perfect email opener aims to break the ice, especially for cold emails. Try to say something related to the recipient’s business/work or previous purchase or ask icebreaker questions. Such as;

I noticed your company recently…

Or

I noticed your profile recently at…

Conclusion

Email opening lines are the most important part of the content after the email subject lines. It tells the reader about the sender, their intention, and what they can offer. 

A perfect email starting sentence will break the ice and make the reader intrigued enough to read the rest of the email body. So, think it through before writing one. 

If you’re blank, remember that it’s not you. It happens to many, including experienced working professionals and mature business people. Also, you always pick one from an email template. 

FAQs

How do you start a professional email greeting?

A professional email must start with a formal salutation. If the recipient is an experienced, senior professional than you, then begin with “Dear, Mr/Mrs/Miss [Last Name]”. In case of genderless salutation, go with “Dear, [First name Last name]. 

If the reader of the mail is junior in terms of work experience, go with “Hello, [First name]”. While writing informal emails, one can start with “Hey” or “Hi”. 

What are the best opening lines for formal emails?

For formal mails, the starting sentences can be:

• I hope the week is going well so far. 
• We were very impressed with your…
• I am eager to know what you think about {event/topic/problem}.
• Your prompt response is much appreciated.

What are effective email opening lines for professional communication?

Effective email opening lines for professional communication often start with a formal greeting that includes the recipient's name. For example, "Good morning [Recipient's Name]," or "Dear [Recipient's Name]," can set the right tone.

Can you provide examples of strong opening statements for business emails?

Strong opening statements for business emails include lines that show familiarity with the recipient or their work, such as "I enjoyed our last conversation about XYZ," or "I was impressed by your recent presentation on ABC".

What are some email first lines that grab attention in a professional context?

To grab attention in a professional context, email first lines could pose a relevant question or make a statement about the recipient's industry. For instance, "Have you considered the impact of recent industry changes on your business?" or "Your company is making impressive strides in sustainability".

Do you have tips for crafting engaging email opening sentences?

Tips for crafting engaging email opening sentences include keeping the tone appropriate for the recipient, personalizing where possible, and getting straight to the point. It's also beneficial to convey warmth or positivity, even in a professional setting.

How can I start an email on a positive note with effective opening lines?

Starting an email on a positive note can be achieved with lines like "Hope this email finds you well," or "It's always a pleasure to connect with you." These lines convey goodwill right from the start.

Are there specific email starter sentences suitable for formal communication?

Formal communication often calls for more traditional email starter sentences such as "I am writing to...", "In response to your recent communication...", or simply "Dear [Recipient's Name]".

Can you share email opening examples that convey warmth and professionalism?

Email opening examples that convey warmth and professionalism could include "I hope this email finds you well," or "Thinking of you and your team during this busy season." These lines show care while maintaining a professional tone.

What are some best practices for creating impactful email opening lines in a business setting?

Best practices for creating impactful email opening lines in a business setting include personalizing the greeting, being concise and clear about the email's purpose, and using a tone that matches the relationship with the recipient.

Are there email opening statements that work well for both formal and casual communication?

Email opening statements that work well for both formal and casual communication could be "I hope this message finds you well," or "Just touching base on..." These lines are neutral enough to fit different contexts.

How do I begin an email with confidence using strong opening lines?

To begin an email with confidence, use strong opening lines that state your purpose clearly and positively. For example, "I'm excited to share..." or "I have some great news..." These lines convey confidence and positivity right from the start.

How can humor be effectively used in email opening lines for a lighthearted conversation?

Use humor judiciously and ensure it aligns with the recipient's sense of humor and the context of the conversation. Keep it light and friendly to avoid misunderstanding.

What strategies can be employed to grab attention with the first sentence of an email?

Start with a question or a bold statement that immediately piques the recipient's curiosity or addresses a pain point they can relate to. Keep it concise and relevant.

What are some appropriate opening greetings for emails?

Tailor your greeting to the level of formality and familiarity you have with the recipient. Use "Hi" for a more casual tone and "Dear" for formal or professional emails.

How should email starters be tailored for different contexts?

Consider the context and relationship with the recipient. For formal emails, start with a polite greeting followed by a clear and concise statement of purpose. For informal emails, a more relaxed and conversational tone is appropriate.

In what ways can emails be effectively personalized in their opening sentences?

Personalize your opening to the recipient whenever possible. Reference a previous conversation, shared interest, or recent event to establish a connection and make your email more engaging.

How can a professional email introduction be crafted to make a strong impression?

Begin with a formal greeting, followed by a brief introduction that establishes your credibility or relationship with the recipient. Clearly state the purpose of your email in a professional and concise manner.