Lately, the cold email marketing world has been buzzing with one consistent message: open rate tracking is on its last legs. 

Everywhere you look, marketers are talking about how Google’s latest updates have essentially made open rates a thing of the past. Headlines like “Google just killed open tracking” and “RIP email open rates” are making the rounds, sparking concern across the industry.

It all started with Google’s recent privacy update, which blocks the tracking pixels that email marketers have long relied on to measure opens. This shift has left email marketers scrambling, as open rate tracking—once the go-to metric—has suddenly become unreliable.

But at Smartlead, we’ve always known that open rate tracking was never the full picture. It’s been a vanity metric, often misleading and unreliable. 😉

That’s why we’ve gone beyond the noise to develop something better—an alternative that’s more accurate and actionable.

Recently, we introduced SmartDelivery: the smarter email deliverability test to understand your email’s performance. 

With deep data insights, SmartDelivery allows you to see exactly how your emails—down to the specific copy—will perform before you even hit send. You can fine-tune your messages in real-time, making sure you’re always using the best setup possible. 

We’re also the first to offer pre-warming of your actual email copy, so when your campaign goes live, it sails past spam filters and lands where it matters—in the inbox.

Let’s dig in to know more about our latest offering - SmartDelivery and how it is going to be a new alternative to open tracking - changing the game altogether, once again. 

SmartDelivery Email Deliverability Test - Giving You A New Alternative To Open Tracking

What is SmartDelivery?

SmartDelivery is Smartlead's innovative solution for email deliverability test, designed to tackle one of the biggest challenges marketers face today: getting emails into inboxes. Unlike traditional methods that rely heavily on outdated metrics like open rates, SmartDelivery offers a more comprehensive and proactive approach to ensure your emails reach their intended recipients.

So, how does it work? SmartDelivery allows you to test your emails before they’re sent to your leads. It simulates the sending process, analyzing how your emails would perform across different email providers like Gmail, Outlook, and more. This means you can see potential issues—such as emails being flagged as spam—before they actually happen.

It is the ultimate email deliverability test. Whether you're tweaking your subject line, adjusting your sender reputation, or rotating through different email accounts, SmartDelivery gives you real-time feedback on how each change impacts deliverability. Essentially, it provides a clear, data-driven window into your email's journey, letting you make the necessary adjustments before launching your campaign.

In short, SmartDelivery is a proactive, all-in-one email deliverability testing tool that helps ensure your emails land in the inbox—not the spam folder—by giving you control over every aspect of deliverability before you even hit send.

What SmartDelivery Is Solving for You

• Eliminates Guesswork in Deliverability:

With SmartDelivery, you no longer have to send out an email campaign and hope it lands in inboxes. It lets you test your emails beforehand, showing exactly how different email providers will treat them. This means you can adjust anything that might trigger spam filters before your actual campaign goes live, ensuring better inbox placement.

• Replaces Outdated Open Rate Tracking:

In a world where open rates are no longer reliable, SmartDelivery provides a much more accurate and meaningful way to gauge your email performance. Instead of relying on a metric that doesn't paint the full picture, you get actionable insights on deliverability—helping you focus on what really matters: whether your email is seen and engaged with.

• Reduces Spam Risk:

One of the biggest challenges with cold emailing is avoiding the dreaded spam folder. SmartDelivery analyzes your emails against spam triggers, helping you spot issues like poor subject lines, sender reputation, or spammy content before you send. By fixing these in advance, you can significantly reduce your chances of landing in spam.

• Improves Email Engagement:
  
  

Deliverability isn’t just about getting into the inbox—it’s about being seen by the right people. With SmartDelivery, you’re more likely to reach your audience, which directly impacts engagement rates. More emails in the inbox mean higher chances of opens, clicks, and responses, which are the metrics that truly drive campaign success.

• Optimizes Your Email Copy:

SmartDelivery allows you to fine-tune your email content, testing how different versions of your copy perform. You can tweak and adjust until you’re confident your message will pass through spam filters and resonate with your audience. It’s like having a second chance to perfect your email before it even leaves your outbox.

• Pre-Warms Your Email Campaigns:

One standout feature of SmartDelivery is the ability to pre-warm your actual email content. Rather than just warming up accounts, you’re warming up the emails themselves, meaning your campaigns are more likely to bypass spam filters and land directly in the inbox, ready to be read and engaged with.

• Saves Time with Automated Deliverability Checks:

SmartDelivery takes the hassle out of running manual deliverability tests. It automates the process, checking for issues like blacklisted IPs, domain authentication, and poor sender reputation in real-time. This frees you up to focus on crafting compelling email content instead of worrying about the technical side.

• Improves Sender Reputation:

Every email you send impacts your sender reputation. SmartDelivery helps you protect and improve that reputation by ensuring your campaigns don’t trigger bounces, spam complaints, or other red flags. Over time, this results in better deliverability for all your future campaigns.

Key Components of SmartDelivery

SmartDelivery is packed with essential features designed to enhance your email deliverability and maximize inbox placement. 

Below are the key components that make SmartDelivery a game-changer for cold email marketers:

Smart Testing

SmartDelivery allows you to run pre-campaign tests on your emails before they go live. 

It simulates the sending process and analyzes how your emails will perform across different providers. You can spot potential deliverability issues—like getting caught in spam filters—before they become a problem. This proactive testing ensures you only send emails that have the best chance of landing in the inbox.

Deliverability Reports

Detailed deliverability reports are at the core of SmartDelivery. 

These reports provide deep insights into how your emails are being treated by various email providers. From inbox placement to engagement levels, you get a comprehensive view of your email’s performance, helping you understand what’s working and what needs adjustment.

Spam Score Insights

SmartDelivery evaluates your email content for spam triggers and assigns a spam score. This score gives you a clear indication of how likely your emails are to be marked as spam. By addressing high-risk factors in your email copy, subject lines, or links, you can lower the spam score and improve deliverability.

IP/Domain Analytics Insights

SmartDelivery provides insights into your sending infrastructure, including your IP addresses and domain reputation. It helps you track any issues related to your sender score, authentication, and overall IP/domain health. With these insights, you can ensure that your sending infrastructure is optimized to support high deliverability rates.

Insights Related to Blacklisted Addresses

One of the most critical aspects of email deliverability is avoiding blacklisted addresses. SmartDelivery scans and monitors blacklists to check if any of your email addresses, IPs, or domains are listed. If detected, it provides actionable steps to resolve the issue, helping you maintain a clean reputation and ensuring your emails don’t get blocked.

Testing Across Multiple ESPs Globally

With SmartDelivery, you can test your email campaigns across multiple email service providers (ESPs) worldwide. This feature allows you to see how your emails perform on platforms like Gmail, Outlook, Yahoo, and more—globally. You’ll know exactly where your emails are landing, ensuring maximum reach and consistent performance no matter where your audience is located.

Running a Test with SmartDelivery

SmartDelivery allows you to assess the deliverability of your email campaigns before sending them out, ensuring maximum inbox placement. You can choose between two test modes: Manual and Automatic. Let’s walk through each process.

Manual Testing

Manual testing with SmartDelivery provides hands-on control for assessing your email campaigns. Here’s how to execute it:

1. Log In: Access your Smartlead account and go to the SmartDelivery tab.

2. Select Test Mode: Choose Manual Test from the options presented.

3. Fill in General Details:

• Test Name: Assign a name for your test.
• Description: Add a brief summary.
• Move to a Folder: Organize if needed.
• Run the test through the SpamAssassin filter and enable the Link Checker.

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4. Select Mailboxes and Email Copy: Choose the campaign and sequence you want to test, then preview the email copy. Select sender accounts for the test.

5. Modify Email Providers (Optional): Adjust the seed list of email providers for more comprehensive insights.
6. Run the Test: Click Save & Run Test to send your email to the seed list and analyze its performance.

Once the test runs, you’ll receive a detailed deliverability report that provides a comprehensive breakdown of your email's performance. 

This report covers key metrics such as inbox placement, spam score, and deliverability across various email service providers (ESPs). You’ll gain insights into which inboxes your emails successfully landed in, which ones were flagged as spam, and any issues related to blacklisting or sender reputation. 

With this information, you can easily identify potential deliverability problems and make necessary adjustments to optimize your email campaigns for better inbox success.

Automatic Testing

Automatic testing with SmartDelivery allows you to assess your email campaigns effortlessly. Here’s how to set it up:

1. Log In: Access your Smartlead account and navigate to the SmartDelivery tab.
2. Choose Test Mode: Select Automatic Test to run spam tests automatically at set intervals.
3. Fill in General Details:

• Test Name: Name your test.
• Description: Briefly describe it.
• Move to a Folder: Organize tests if desired.
• Enable the Link Checker and set the sending throttle rate to manage email sending speed.

4. Select Mailboxes and Email Copy: Choose the campaign and sequence to test. Preview the email copy and select sender accounts. Optionally, modify email providers for a broader analysis.

5. Set Test Frequency: Define how often tests run (daily or weekly) and set a start and end date.

6. Activate Test: Click Activate Test to begin automatic monitoring of your email deliverability.

Similar to manual tests, you will get deliverability reports after each successful test. You can access them in the timestamp view. 

Can I run a test even if I am not a Smartlead user?

Yes, you can try email deliverability testing with SmartDelivery even if you're not a Smartlead subscriber. 

You can sign up for Smartlead and select the option to use non-connected email accounts during manual testing. 

When using these non-connected accounts, the system will generate a Test ID, which is essential for tracking your email performance. 

To prepare your test, confirm the email providers and copy the seed list you’ll be sending the test email to, then paste this list into the recipient section of your external ESP. Next, copy the Test ID and paste it into the body of the email you plan to test; this ID can be placed anywhere in the email. 

After pasting the Test ID, select your seed list as recipients and send the test email. Finally, click on View Report to process your email based on the non-connected mailboxes and the provided Test ID. The test will appear on your dashboard once the email is sent, but the report will populate after processing is complete. Learn more. 

How To Get Started With SmartDelivery 

Getting started with SmartDelivery is easy and comes with great perks! All users can take advantage of the first three tests for free. If you’re already a Smartlead user, you can dive right in and start testing. If you haven’t subscribed to Smartlead yet, simply sign up for a free trial today to access your initial three free tests.

Once you’ve utilized these free tests, you’ll need to purchase a plan to continue. SmartDelivery offers three pre-set plans designed to simplify your decision-making, but you have the full flexibility to customize these options to suit your specific needs. Whether you need more campaign tests, sender accounts, or other adjustments, you can tailor the plan to fit your business requirements.

The set plans are as below (customizable):

• Growth Plan:some text
  • Priced at $89/month
  • Includes 60 campaign sequence tests
  • Allows up to 20 sender accounts/tests
• Pro Plan:some text
  • Priced at $178/month
  • Includes 120 sequence tests
  • Allows up to 100 sender accounts/tests
• Expert Plan:some text
  • Priced at $442/month
  • Includes 250 sequence tests
  • Allows up to 400 sender accounts/tests

With these flexible options, you can choose the plan that best fits your email deliverability needs and start optimizing your campaigns today!

Start using SmartDelivery - the ultimate email deliverability test today and take advantage of the first three free tests. Whether you're an existing Smartlead user or new to the platform, getting started is quick and easy. 

Sign up now and optimize your email campaigns with powerful insights and real-time testing—because inbox success starts here!

If you want to know more about SmartDelivery, visit here.