Did you know the Influencer Marketing Industry is predicted to become $21.1 Billion in 2023? 

Yep, you read it right. No matter if you're doing inbound or outbound marketing, it’s time that you try influencer campaigns.

Add influencer marketing along with your other strategies to double your ROI. 

But, how to approach influencers? 

Aren’t their DMs flooded with collaboration requests?

Don’t worry. All you need is good-quality cold email templates to bag responses. Read this article till the end to find influencer outreach email templates for every scenario. 

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Influencer Outreach | All You Need to Know

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It’s a modern marketing or advertising strategy. In this process, brands get in touch with influencers and ask them to promote their products and services in exchange for monetary or other modes of payment. 

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Why should you do it

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Influencer marketing is the best way to raise brand awareness for smaller companies. New brands can send their products to influencers and ask them to promote them to your target audience. 

You should try influencer outreach campaigns to increase brand awareness and promote your product to a niche audience. 

After all, it’s the best way to earn credibility in the market in a very short span of time. Think about it. The influencer already has a loyal audience. All they need to do is create relevant content revolving around your product/service. 

If you didn’t bag any response from popular individuals, try approaching potential influencers. 

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Tips to Write the Best Influencer Outreach Email

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• Don’t use any misleading subject lines
• Talk to the point
• Keep the entire email below 150 words
• Write compliments but don’t flatter unnecessarily 
• Introduce yourself in the opening line 
• Try to provide something in return
• Don’t ask for free favors
• Do research
• Personalized emails only 
• Talk about the content–minimum one line
• Reach out only from a professional email address

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13 Email Templates to Get Replies from Influencers Now

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Introducing Yourself

SUBJECT: (Influencer’s name), is there too much on your plate?

Hi (Influencer’s name),

I am (sender's name), and I work at (your company). We sell (product/service) that helps influencers and solopreneurs in (so-and-so pain points). 

I recently came across your profile on Instagram/LinkedIn/Twitter. I must say your (posts) are outstanding. 

It must (describe their possible pain points) to come up with such interesting content. I can help you with this. 

Let me know if you are interested. I can set up a video meeting whenever you're available. 

Thanks & Regards,

(Your name)

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Influencer Collaboration Email

SUBJECT: Message from a fan

Hi (Influencer’s name),

I am (sender's name), and I work at (your company). I recently came across your profile on Instagram/LinkedIn/Twitter. I must say your (work) is outstanding.

I especially liked your blog/video/post on (so-and-so topic). I think our brand stands for something similar. 

I wanted to get in touch with you to discuss the (topic) further and come up with collaboration ideas. 

Let me know if you are interested. I can set up a video meeting whenever you're available. 

Thanks & Regards,

(Your name)

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Thanking in Follow-Up Emails

SUBJECT: Welcome to (brand name) family

Hi (Influencer’s name),

I hope 2023 is treating you well. I have been following your latest posts where you promoted our product. 

I must say I am overwhelmed by the response rates. All thanks to you and your team. This collaboration turned out to be a huge success. 

As a token of appreciation, here’s a gift card (attached) from our side. In addition, you also receive lifetime free access to our premium services.  

Let’s talk soon. Also, ping me anytime if you need any help accessing our services. 

Thanks & Regards,

(Your name)

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Asking to Try Your Product

SUBJECT: 5 mins for a fan?

Hi (Influencer’s name),

I am (sender's name), and I work at (your company). 

I recently came across your profile on Instagram/LinkedIn/Twitter, and your (posts) are outstanding.

I especially liked your post on (so-and-so topic) because (reason). I think our product does a similar job. 

You are clearly an industry expert. We would love it if you take 5 mins of your time and try our product. And, 

Let me know if you are interested. I can set up a video meeting whenever you're available. We would very much appreciate your views on our product. 

Thanks & Regards,

(Your name)

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Networking Message

SUBJECT: Your 5 mins can make my career

Hi (Influencer’s name),

I am (your name), and I have been working as a {profession} for two months. As I am relatively new to this profession, I am still in my learning phase.

I came across your work in (name the platform). I must admit I was your fan immediately. I heard great things about you from my boss too. 

Bdw, congratulations on {so-and-so award)!

Undoubtedly, you are an expert in (name the profession). I was wondering if you’d be able to suggest ways how to get started.

Especially (a work-related question)?

Let’s grab a cup of coffee when you’re free. I’d very much appreciate your advice.

Thanks again,

(Your name)

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Asking to Become Brand Ambassador

SUBJECT: Hey, future Brand Ambassador!  

Hi (Influencer’s name),

I am (sender's name), and I work at (your company). 

I have been following you on Instagram/LinkedIn/Twitter for a while, and I think you are outstanding.

I specifically liked your post on (so-and-so topic) because (reason). I think it really aligns with our mission (mention your company’s aim).

As a brand ambassador of (your brand name), you would collaborate with us on (write your proposal). 

Let me know if you are interested. 

I can set up a video meeting whenever you're available. 

Thanks & Regards,

(Your name)

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Sending Event Invitation

SUBJECT: You are invited to (event name)

Hi (Influencer’s name),

I am (sender's name), and I work at (your company). I have been following you on Instagram/LinkedIn/Twitter for a while, and I think your views/work resonate with our company’s mission. 

We are hosting (“event name”) on (date). We are looking for industry experts like you to come and join us at the event. 

We cordially invite you and your followers to (“event name”). Please find your passes and discount code for your followers attached to this email.  

Thanks & Regards,

(Your name)

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Beta Testing Invitation

SUBJECT: Your opinion can make us millions of dollars 

Hi (Influencer’s name),

I am (sender's name), and I work at (your company). At (company’s name), we try to solve (pain points) faced by bloggers while (doing xyz). 

We are launching our new product, (product name), by the end of this year. To do this, we need experts like you to use our product and give your valuable feedback.  

On doing this, you will receive (so-and-so subscription) for one whole year at absolutely no cost. 

Let me know if this sounds exciting to you. I can set up a video meeting whenever you're available. 

Thanks & Regards,

(Your name)

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Asking for Opinion 

SUBJECT: Your opinion can make us million of dollars  

Hi (Influencer’s name),

I am (sender's name), and I work at (your company). At (company’s name), we try to solve (pain points). 

We are launching our new product, (product name), by the end of this year. To do this, we need opinions from experts like you. 

All you have to do is to take a look at our product and give your valuable feedback.  

On doing this, you will receive (so-and-so subscription) for one whole year at absolutely no cost. 

Let me know if this sounds exciting to you. I can set up a video meeting whenever you're available. 

Thanks & Regards,

(Your name)

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Asking to Giveaway Your Products

SUBJECT: Can we collaborate?

Hi (Influencer’s name),

I am (sender's name), and I work at (your company). I have been following you on Instagram/LinkedIn/Twitter for a while, and I think you and your followers would love our (so-and-so product). 

Here’s an idea. You can use our product for your upcoming giveaway contest. In exchange, we will provide you lifetime free access to our premium membership.  

Let me know if this sounds exciting to you. I can set up a video meeting whenever you're available. 

Thanks & Regards,

(Your name)

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Confirmation Email 

SUBJECT: Confirming your slot at our event

Hi (Influencer’s name),

I am (your name) from (company's name). We talked last month about our upcoming event (“event name”). In our previous email, we extended an invitation to our event, and you accepted it. 

This is a confirmation email regarding your presence at our event. 

Please click on the link given below to confirm your slot. 

Thanks & Regards,

(Your name)

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Affiliate Program 

SUBJECT: We got your back

Hi (Influencer’s name),

I am (sender's name), and I work at (your company). I have been following you on Instagram/LinkedIn/Twitter for a while, and I think you are superb.

I noticed you posted asking for free samples of (product/service). We got your back. 

At (company's name), we sell (product/service) that (mention how it's special). 

Here’s an idea. You can use our product for as long as you want. In exchange, all we want is your feedback. If you like our product as much as we like your content, we would love you to extend an offer for an affiliate partnership.   

Let me know if this sounds exciting to you. I can set up a demo meeting whenever you're available. 

Thanks & Regards,

(Your name)

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Giving Memberships to Followers 

SUBJECT: Your followers would thank you for this

Hi (Influencer’s name),

I am (sender's name), and I work at (your company). I have been following you on Instagram/LinkedIn/Twitter for a while, and I think you are superb.

I noticed you and your followers love (so-and-so product/service). Our product (“product name”) helps (mention why it's the best). It’s the highest-rated product/service by (name of the platform).

I think your followers would love it if you could help them with a 25% discount on annual memberships of our product/service. 

Let me know if this sounds exciting to you. 

Thanks & Regards,

(Your name)

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Final Thoughts!

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When the competition is too high, you need to stand out in the eyes of your email recipients. This is why it’s super important for email marketers to write simple, short, and subtle emails to influencers. 

Anything too much will make you look like a waste of time. Influencers are busy people, and they need to get the gist of your email within seconds. 

So, never beat around the bush while writing to influencers. Always try to provide something in return, even if it’s a cup of coffee. But, if you are a brand/company, please rely on coffee. Offer gift cards or monetary payments. 

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FAQs

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How to write a perfect influencer outreach email?

Follow these instructions to ace an influencer cold email.

• Write a short & crisp subject line
• Use casual salutations like “Hey or Hi”
• Introduce yourself and your brand in the opening line
• Let them know that you have been following them
• Personalize by referencing their posts/content
• Tell them what you want
• Offer something 
• Don’t rush them to answer immediately

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