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While single-channel email outreach was once the key to cold targeting, 71% of modern-day consumers now interact with multiple channels when connecting with a brand.
Since your audience now appears everywhere, your messages should follow them. As targets jump from one platform to another, your cold outreach strategy should reach your audience at multiple touchpoints.
With this in mind, we’ve put together a guide on how to take your cold emailing campaign cross-channel for more engagement in 2025.
What is Omnichannel Email Outreach?
In order to start implementing an omnichannel outreach strategy, it’s first important to define the term ‘omnichannel outreach’.
Omnichannel outreach refers to the process of integrating multiple channels in one streamlined outreach strategy in order to reach targets at lots of different touchpoints.
Rather than simply sending a cold email and waiting for a reply, omnichannel outreach consists of sending multiple messages on different marketing channels in order to get your target’s attention.
These channels include email, social platforms, websites, mobile apps and more. There are plenty of avenues to explore as an omnichannel marketer.
In fact, here are just a few of the channels you could target during a cold outreach campaign:
- Social Media (e.g., Facebook, Twitter, Instagram)
- SMS/Text Messaging
- Physical Stores or Locations
- Chatbots and Live Chat
- In-App Messaging
- Paid advertising
- Webinars and Virtual Events
- Video Marketing (e.g., YouTube)
- Podcasts
Taking an omnichannel approach allows you to ensure consistent brand exposure during your cold outreach campaign. This can improve your deliverability rates, build trust amongst cold leads and improve the effectiveness of your cold campaign.
The Benefits Of Omnichannel Outreach
There are plenty of benefits associated with conducting omnichannel outreach. These range from easy customer journey tracking to improved brand awareness.
With this in mind, let’s take a look at some of the ways your brand could benefit from targeting consumers from multiple channels:
- Better Brand Awareness: A robust online presence is crucial for any brand. When you target leads from multiple channels, you not only increase your chance of a response, but you also make your brand visible in multiple locations. This allows potential customers to become more familiar with your brand, increasing trust in the long term.
- Access To A Vast Audience Base: Opening up more channels provides you with more lead-targeting opportunities. If a portion of your leads never use email, you increase your chances of success when you target them on social media.
- Improved Customer Satisfaction: A successful omnichannel campaign can help build a memorable customer experience. If you have touchpoints across multiple platforms, you make the customer journey easier, winning you a bunch of successful conversions.
Are There Any Challenges To Consider?
While omnichannel marketing carries enormous benefits for your cold outreach efforts, it doesn't come without its challenges.
A spray-and-pray approach, otherwise known as creating content for as many channels as possible, can often have the opposite effect when it comes to generating leads, especially if you prioritise quantity over quality.
In order to capture leads effectively, ensure that the content you release on each channel as well as the messages are well thought out and unique to that platform’s particular audience.
4 Ways To Take Your Cold-Emailing Cross-Channel
Now that we’ve established the theory behind omnichannel outreach, let’s put it into practice. Here are four exciting omnichannel outreach tactics to utilise in your next cold campaign.
Start By Defining Your Goals
One of the most crucial components of a successful omnichannel campaign is a powerful planning stage.
First, establish what goals you want to achieve by taking your cold outreach cross-channel. Are you aiming to expand your brand reach, or are you trying to increase your message deliverability?
If you’re experiencing low open rates, adopting an omnichannel approach could help you reach more leads.
Once you’ve defined your goals, start identifying relevant communication channels to target. These are the channels with the highest chance of receiving engagement from your target audience.
For example, if your demographic is primarily young and digitally savvy, targeting social platforms and in-app messages could be a great place to start.
Email Your Leads First
With most cold outreach campaigns, starting off with cold email outreach often proves to be the most effective.
Start off your approach with a personalised email. Use a tool like Smartlead to leverage unlimited email warm-up prompts and ensure that your email is placed in a lead’s primary inbox.
Cold emailing is an effective way to reach decision-makers directly. Once you’ve made a list of qualified prospects, ensure that you get as much information as possible from your lead search. This could be their LinkedIn profile, company name, or location. These details will help you later as you expand your omnichannel campaign.
For a long list of email prospects, use Smartlead to automate your cold outreach. With the ability to automate your entire outbound infrastructure using the most powerful cold email API and automation infrastructure in the market, Smartlead allows you to send multiple emails at once and even automates the follow-up process.
Follow-Up On Social Media
If you didn't get a response from your cold email outreach, it’s time to take your campaign to the next level.
Social media targeting is a great strategy to leverage during an omnichannel outreach campaign. For example, if you managed to harvest LinkedIn details during your prospect search, this is a great platform to start on.
For B2B sales outreach, LinkedIn is a brilliant professional space to follow up on your cold email.
Better still, the LinkedIn in-mail templates are similar to the template you’d use for cold emailing, allowing you to take a similar approach as you would to the email inbox. LinkedIn messaging can be more informal, so it’s best to start with a friendly greeting or more conversational language.
SMS vs Cold Calling
The next step requires a direct source of messaging, something your leads must interact with in one way or another. SMS messaging and/or cold calling allows you to connect with your leads on a deeper level, as well as get their attention if they are yet to respond to your email or social outreach attempts.
Depending on your brand and its demographic, you may choose between SMS messaging and cold calling or, indeed, leverage both channels for targeting.
SMS is one of the most effective channels to leverage in an omnichannel outreach campaign. In fact, SMS messaging has a staggering 98% open rate, making it one of the best ways to connect with your target leads.
Cold calling is also effective if you’re working with a client base that is less likely to interact with mobile messaging.
Round It All off With A Follow-Up Email
Omnichannel outreach is a process that contains many steps. For a successful omnichannel campaign, you must master the art of connecting with leads at multiple touchpoints, including email, social media, SMS and more.
To reinforce your approach, we suggest finishing off your cold outreach with a follow-up email to add a bit more detail about your offer or even a new case study.
Wrapping Up
Email continues to remain the leading channel for collecting cold leads, so it’s vital that you encourage interaction in the inbox.
Using multiple channels to enhance your approach allows customers to see your brand from all angles and make their own way back to the initial touchpoint to begin the conversation.
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Rebecca
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Frequently asked questions
What is Smartlead's cold email outreach software?
Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.
What is Smartlead, and how can it enhance my cold email campaigns?
Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.
Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance.
How does the "unlimited mailboxes" feature benefit me?
Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.
How does Smartlead as a cold emailing tool can automate the cold email process?
Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.
The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!
What do you mean by "unibox to handle your entire revenue cycle"?
The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.
With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.
2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.
3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.
How does Smartlead ensure my emails don't land in the spam folder?
Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder.
Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.
2. We deploy high-deliverability IP servers specific to each campaign.
3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.
Can Smartlead help improve my email deliverability rates?
Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.
Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.
What features does Smartlead offer for cold email personalisation?
Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.
Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.
Can I integrate Smartlead with other tools I'm using?
Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!
Is Smartlead suitable for both small businesses and large enterprises?
Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.
Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.
What type of businesses sees the most success with Smartlead?
No, there are no limitations on the number of channels you can utilize with Smartlead. Our cold email tool offers a multi-channel infrastructure designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.
This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.
How can Smartlead integrate with my existing CRM and other tools?
Smartlead is the cold emailing tool that facilitates seamless integration with existing CRM systems and other tools through robust webhook and API infrastructure. This setup ensures real-time data synchronisation and automated processes without manual intervention. Integration platforms like Zapier, Make, and N8N enable effortless data exchange between Smartlead and various applications, supporting tasks such as lead information syncing and campaign status updates. Additionally, it offers native integrations with major CRM platforms like HubSpot, Salesforce, and Pipedrive, enhancing overall lead management capabilities and workflow efficiency. Try Now!
Do you provide me with lead sources?
No. Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.
Here's what makes us uniquely the best cold email software:
1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.
2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out.
3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers.
4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanised email sending patterns and ramping up the sending volume.
How secure is my data with Smartlead?
Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.
How can I get started with Smartlead?
Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!
How can I reach the Smartlead team?
We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have. You can also reach out to us at support@smartlead.ai
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