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Sending a perfect email only to discover that it has ended in spam, not your ideal email marketing scenario, right?
But it is true, and many email marketers find themselves in this situation. An email deliverability benchmark report by ReturnPath, found that 20% of legitimate emails never reach an inbox.
One major reason is that many senders unknowingly find themselves on RBL blacklists, RBLs, or Real-time Blackhole Lists. While these blacklists fight against spam, they can sometimes ensnare well-meaning emails or senders as well.
In this article, we will unravel the mystery of RBL blacklists, explain how they operate, share the most popular RBLs and offer practical steps to ensure your emails always reach their intended recipients.
But before that, here’s a quick overview.
An RBL blacklist, also known by several other names including DNSBL (Domain Name System Blacklist), Remote Block List (RBL), Realtime Blackhole List (RBL), or simply Spam Blacklist or Block List, is a constantly updated list of IP addresses that are known to send spam or other malicious content.
These lists are maintained by various organizations that monitor internet traffic for suspicious activity.
If an IP address is identified as a source of spam or malware, it gets added to an RBL blacklist. This can happen due to intentional spamming or even accidental configuration issues on a mail server.
When you send an email, your server's IP address is checked against these RBLs by the receiving server. If your IP is listed, your email might get rejected or marked as spam. being on an RBL blacklist can seriously affect your email deliverability, meaning your legitimate emails might not reach their intended recipients.
Spam is any unsolicited, irrelevant, or inappropriate email sent to a large number of recipients without their consent. For example, emails sent to recipients who have not opted-in or given explicit consent to receive communications from the sender can constitute spam.
If you’re a cold email marketer, avoiding your emails being marked as spam becomes even trickier. However, a few strategies can help you avoid being flagged by these blocklists (more on this later).
Getting your IP blacklisted can be due to several reasons. Here’re a few common reasons that can put your emails in the suspicious position:
If your cold emails are landing in spam, this video explains the common reasons and how you can safeguard yourself.
Here is a list of some of the most popular RBLs (Real-time Blackhole Lists) along with a short description of each:
The Spamhaus Block List (SBL) is one of the most well-known and widely used RBLs. It lists IP addresses that are involved in sending spam or hosting spam-related services. Spamhaus uses a variety of methods to detect spamming activities, including spam trap addresses and manual reporting.
It maintains several other lists including:
Spam Services:
This includes IPs supporting spam/malware via:
Security Threats:
Return codes for public IP zones are as below (Format: Return Code/Zone/Description)
The ZEN Blocklist is a comprehensive dataset designed for efficient and fast querying to provide optimal email protection. It combines several Spamhaus IP blocklists, including the:
Utilizing ZEN eliminates the need to query these blocklists individually, preventing redundant queries and unnecessary infrastructure usage. This integration ensures the most effective coverage against various types of malicious behavior, enhancing overall email security.
The criteria for listing an IP address on the ZEN Blacklist are derived from the individual criteria of the SBL, XBL, and PBL lists:
SBL Criteria:
XBL Criteria:
PBL Criteria:
When querying the ZEN Blacklist, different return codes indicate the specific block list within ZEN that an IP address is listed on:
Spamcop is a widely respected RBL that uses spam reports submitted by users to identify and list IP addresses responsible for sending unsolicited bulk emails.
It’s frequently used by ISPs and email providers to filter out spam before it reaches users' inboxes.
The criteria for listing an IP address on the Spamcop Blocking List (SCBL) include:
Recent reports are weighted higher (4:1 for recent, 1:1 for 48+ hours, ignored after one week). Requires at least two reports to list an IP, with temporary listing for low report counts. Does not list IPs with no reports in the last 24 hours.
The Barracuda RBL is maintained by Barracuda Networks. It lists IP addresses that are known sources of spam based on data from Barracuda's own spam traps and its customers’ feedback. Barracuda also provides a reputation score for IP addresses, which helps in filtering spam more effectively.
Open relays, spam proxies, and spam traps are immediately listed upon detection.
The criteria for listing an IP address on the Barracuda Reputation Block List include:
The Exploits Block List (XBL) is part of the Spamhaus Project. It focuses on listing IP addresses of systems that have been exploited to send spam, including those compromised by malware or open proxies.
The XBL is a combination of several smaller lists, including CBL and NJABL.
The criteria for listing an IP address on the XBL include:
When querying the XBL, return codes provide specific information about the listing status of an IP address:
PSBL is a user-driven RBL where users can add IP addresses that they have personally observed sending spam. It is a passive list, meaning it relies on user submissions rather than active probing.
The criteria for listing an IP address on the PSBL include:
When querying the PSBL, return codes provide specific information about the listing status of an IP address:
The Return Path Blocklist (RPBL), developed by Validity, is a real-time blacklist that identifies indicators of spam and abusive behavior originating from IP addresses. It focuses on detecting activities such as botnet activity, suspicious payloads, and failures in email authentication protocols.
IP addresses are listed on the RPBL based on evidence of abusive behavior and sending mail that is inappropriate for a mail server. Some of the reasons for getting listed include:
LashBack’s Unsubscribe Blacklist (UBL) focuses on email senders that violate unsubscribe requests. It helps identify and block senders who do not honor unsubscribe requests, improving compliance with regulations like CAN-SPAM. The UBL contains around one million IPs and is updated hourly.
SORBS is a comprehensive RBL that maintains multiple lists, including those for spam, open relays, open proxies, and compromised systems. It’s used to block a wide range of spam-related threats by identifying and listing problematic IP addresses.
Here are the typical listing criteria used by SORBS:
UCEPROTECT is a German RBL that lists IP addresses involved in sending unsolicited commercial emails (UCE). It uses various automated methods to detect and list spamming activities. UCEPROTECT has different levels of listings, ranging from individual IPs to entire subnets.
Learn more about UCEPROTECT and how to remove your IP.
Invaluement provides multiple RBLs, including IVRBL (IP-based), ivmSIP (spammy IPs), and ivmURI (spammy domains). It focuses on high-accuracy listings to minimize false positives and is used by email service providers and enterprises to filter spam.
URIBL is a domain-based RBL that lists domains found in the body of spam emails. It helps identify and block emails that contain links to known spammy domains, complementing IP-based RBLs.
The multi.uribl.com list consolidates data from multiple lists and is recommended for queries to get comprehensive results. When a domain is found on the multi list, it returns an IP address of 127.0.0.X, where X indicates which list the domain is on. The return codes are as follows:
X Binary On List
---------------------------------------------------------
1 00000001 Query blocked, possibly due to high volume
2 00000010 black
4 00000100 grey
8 00001000 red
14 00001110 black,grey,red (for testpoints)
SURBL (Spam URI Real-time Blocklists) is another domain-based RBL. It lists domains that appear in spam emails, helping to block emails that promote spammy websites. SURBL data is used in conjunction with other spam filters to enhance detection accuracy.
The multi.surbl.org list consolidates all public data sources into a single, bitmasked list. This bitmasking approach ensures each domain name or IP address has only one entry, which resolves to an address (DNS A record) with a last octet indicating list memberships. The bit positions for membership in different lists are:
The IP address 127.0.0.X encodes which lists a domain is on:
Example: 127.0.0.8 means the domain is on the phishing list (PH).
Example: 127.0.0.64 means the domain is on the ABUSE list.
Example: 127.0.0.80 means the domain is on both MW and ABUSE (16 + 64 = 80).
SEM-BL (Spam Eating Monkey Block List) is a DNS-based blocklist (DNSBL) that is designed to help identify and block IP addresses associated with sending spam emails. This blocklist is used by email servers to filter out unwanted and potentially harmful emails based on the reputation of the sender's IP address.
IP addresses are added to the SEM-BL based on reports and detection of spammy behavior. This could include sending a high volume of unsolicited emails, exhibiting patterns typical of spam operations, or being involved in known spam campaigns.
Mailspike BL (Blacklist) is part of the Mailspike suite of DNS-based blacklists (DNSBLs) that are used to identify and block IP addresses associated with spam and other malicious activities. Mailspike provides several lists, including the blacklist (BL), to help email servers and administrators filter out unwanted emails and improve email security.
IP addresses are added to the Mailspike BL based on reports and detection of spammy behavior. This includes sending unsolicited bulk emails, exhibiting patterns typical of spam operations, or being involved in known spam campaigns.
Mailspike RBL categorizes the reputation of IP addresses with specific return codes reflecting the likelihood of an IP address being used to send spam. Here’s a breakdown of the return codes and their meanings:
Important Note: The return codes for above listed RBLs are usually returned by DNS queries to the RBL DNS server when an IP is checked against a blacklisted database. The specific meanings can vary between different RBLs, so it's important to check the documentation of the specific RBL you are querying to understand what each code signifies in their context.
Checking if your IP address is on an RBL (Real-time Blackhole List) blacklist involves using various online tools and services that query multiple RBL databases. Here are the steps to check if your IP/domain is blacklisted:
Steps to Check if Your IP is on an RBL Blacklist
If you are checking a server, use the server's public IP address.
To find your public IP address, you can use online services like WhatIsMyIP.com or simply search "What is my IP" on Google.
There are several online tools available that can check your IP address against multiple RBLs simultaneously.
Navigate to one of the RBL check tools mentioned above.
Enter your IP address into the search field and initiate the check.
The tool will query multiple RBL databases and display the results.
Look for any listings in the results. If your IP is listed, the tool will usually provide details about the specific blacklist and sometimes include instructions for delisting.
Let’s understand how you can check your IP for blacklist using Smartlead’s Blacklist Checker Tool.
The Smartlead Blacklist Checker Tool is an essential utility for ensuring the reputation and deliverability of your email campaigns. By using this tool, you can quickly and efficiently determine whether your IP address or domain is listed on any major blacklists. Here's how it can help:
Steps to Use the Smartlead Blacklist Checker Tool:
A sample report has been shared below for an IP that was listed on one of the blacklists and hence failed the check.
Similarly, the tool will display whether your IP or domain is blacklisted and provide details on any blacklists that have flagged it.
If you find that your IP address is on an RBL blacklist, here are the steps you can take to get delisted:
Determine which blocklist(s) your IP is listed on. This can often be done using tools like Smartlead Blocklist checker or directly through blocklist-specific lookup tools.
Each blocklist typically provides reasons or categories for why IPs are listed. Understanding the specific reason is crucial for addressing the underlying issues effectively.
Address the specific reasons for the blacklisting. This could involve:
Most blocklists have a formal process for requesting removal. This usually involves filling out a form on their website. You may need to provide:
After submitting a removal request, monitor your status on the blocklist. Some blocklists remove IPs automatically after certain criteria are met, while others may require manual review.
Additional Tips
Patience is important, as removal might not be immediate and can depend on the specific policies of the blocklist.
If your removal request is denied, or if you find difficulties in the process, consider reaching out directly to the blocklist administrators for more specific guidance or to clarify any ongoing issues.
Staying off Real-time Blackhole Lists (RBLs) is crucial for maintaining a good email sender reputation and ensuring your messages reach their intended recipients. Here are some strategies to help you avoid getting listed:
Understanding RBL blacklists is essential for maintaining a robust email delivery system and protecting your online reputation. These lists play a crucial role in filtering out spam and malicious content by identifying and blocking IP addresses and domains associated with undesirable activities. While being blacklisted can significantly impact your email deliverability, following best practices can help you stay clear of these lists.
Regularly monitoring your IP and domain status using tools like the Smartlead Blacklist Checker Tool, ensuring proper email authentication, maintaining clean mailing lists, and promptly addressing any security vulnerabilities are all effective strategies to avoid getting blacklisted. By staying informed and proactive, you can ensure your emails reach their intended recipients and maintain the integrity of your communication channels.
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Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.
The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.
With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.
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Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder.
Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.
2. We deploy high-deliverability IP servers specific to each campaign.
3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
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Certainly, Smartlead is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!
No, there are no limitations on the number of channels you can utilize with Smartlead. Our multi-channel infrastructure is designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.
This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.
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Here's what makes us uniquely the best cold email software:
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4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanized email sending patterns and ramping up the sending volume.
5. Multi-Channel Emphasis: Smartlead places a strong emphasis on multi-channel outreach. You can reach your prospects where they are with the LinkedIn outreach feature. With Smartlead’s cold email automation software, you're always one step ahead in your outreach efforts, enjoying the freedom to scale your initiatives and seamlessly integrate with other tools—all while maintaining a focus on maximizing the impact of your outreach.
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Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!
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