We’ve all received cold emails, haven’t we? Now, imagine how much better it would be if someone could sum up the entire email through a short, engaging video. Amazing, isn’t it?

It not only saves your time, but you also get to trust the sender more when you can see and hear them.

If you’re a sales development representative (SDR) or a marketer, you can imagine the immense opportunities video personalization can unlock for your cold email outreach.

Pitchlane lets you do just that. And do you know the good news? With Smartlead and Pitchlane's integration, you can now automatically add personalized videos to your email campaigns—at scale. Let’s dive into this integration and set you up for a revolutionary approach to cold email outreach.

But before that, let’s quickly understand the scope of videos in cold email and how they can benefit you. 

Personalized Video Outreach In Cold Emailing

Personalized videos can be a game changer in cold email outreach. It can leave a much more profound impact than a normal text email, primarily because of various psychological principles. These principles significantly enhance the likelihood of a response. Here’s why:

• Appealing to the Brain

Videos are processed by the brain much faster than text, allowing recipients to grasp the message quickly. Combining visual and auditory stimuli engages more senses, making the content more memorable. This multisensory approach helps your message stand out in a crowded inbox.

• Creating Emotional Connections

Videos can convey tone, facial expressions, and emotions that text simply can't. This human touch helps to build an emotional connection with the recipient, fostering trust and making your outreach feel more personal and less like a mass email. When recipients can see and hear you, they are more likely to feel a sense of rapport and trust, which is crucial in initiating a business relationship.

• Increasing Engagement

Videos capture attention and convey information quickly and effectively. They are more engaging than text-based content, allowing for a more interactive experience. Recipients can see and hear the message, making it easier to understand and respond. This higher engagement translates to better response rates, as recipients are likelier to watch a short video than read through a lengthy email. Using tools like a video cutter can help simplify the process.

• Boosting Response Rates

Combining visual appeal, emotional connection, and increased engagement results in higher response rates. Recipients are more likely to respond to an email that feels personal and tailored to them. This makes personalized video outreach a powerful tool for SDRs and marketers looking to improve their cold email campaigns.

Now that we’ve established the benefits of personalized video outreach, let’s explore how you can quickly implement this strategy with Pitchlane's help. In the next section, we'll delve into what Pitchlane is and how it can streamline your video personalization efforts.

What is Pitchlane? 

‍

‍

Pitchlane specializes in personalized video outreach, making it easier for sales teams to create custom videos that address each recipient by name and include specific details about the recipient’s company or other relevant information. This personal touch significantly enhances the connection and engagement with your audience.

To help you scale, Pitchlane enables the creation of hundreds of tailored videos in just minutes, making it the fastest way to boost engagement and conversion rates in your sales outreach efforts. Here’s a closer look at its key features:

Key Features

• Personalized Video Messages: Create videos that address each recipient by their specific details, enhancing personal connection and making your outreach more impactful.
• CRM Integration: Seamlessly integrates with customer relationship management systems, ensuring data synchronization and workflow efficiency.
• Analytics Dashboard: Provides comprehensive insights into video performance, tracking metrics like views, engagement, and more to measure the effectiveness of your campaigns.
• Automated Video Email Campaigns: Enables the automated sending of video emails as part of broader marketing campaigns, saving time and ensuring consistency.
• CSV Upload for Mass Personalization: Users can upload a CSV file with recipient details to automate the personalization of videos at scale, making large-scale outreach feasible and efficient.
• Customizable Templates: Access a wide range of ready-to-use video templates for personalized outreach, simplifying the video creation process.
• Detailed Engagement Tracking: Offers tools for detailed tracking of viewer engagement, allowing you to understand how recipients interact with your videos.
• Ease of Distribution: Manage the distribution of your prospecting videos easily via email or social networks, ensuring your message reaches the right audience.
• Custom Video Landing Pages: Create unique landing pages for each video, enhancing the viewer's experience and engagement.

Benefits Of Video Outreach Using Pitchlane

• Increases Engagement: Superb video personalization captures attention and drives higher engagement rates.
• Simplifies Creation Process: Streamlines the prospecting video creation process, saving time and resources.
• Enhances Tracking and Analytics: Provides detailed insights into video performance, helping you optimize your outreach strategies.
• Scalable for Large Batches: Efficiently handles creating and distributing large batches of personalized videos.
• Seamless Integration: Integrates smoothly with existing sales workflows, ensuring minimal disruption and maximum efficiency.

With Pitchlane, you can revolutionize your cold email outreach. Next, let’s explore how integrating Pitchlane with Smartlead can give you an added advantage in automation and email deliverability to take your video email campaigns to the next level.

How To Use Pitchlane With Smartlead? 

Smartlead and Pitchlane's integration is a game-changer for crafting impactful outreach campaigns.

Smartlead's robust email deliverability ensures your personalized videos reach the inboxes that matter most.  Meanwhile, Pitchlane's intuitive video creation tools empower you to craft captivating content without a steep learning curve. 

Imagine effortlessly sending personalized videos, fostering deeper connections, and driving conversions—this powerful combination makes it a reality.

How To Integrate Smartlead With Pitchlane? 

Integrating Pitchlane with Smartlead lets you automatically send your rendered videos directly into Smartlead, streamlining your personalized video outreach process. Follow these steps to set up the native Pitchlane to Smartlead integration:

1) Set up Your API Key

Log in to your Pitchlane account and within the campaign settings, click on the "Send" tab.

2) Access Your Smartlead Settings

In a new browser tab, log into your Smartlead account. From the main dashboard, go to the Settings tab and select your profile. You can locate your API key in this section, which is highlighted in the image below. 

Copy this API key. 

3) Paste the API Key in Pitchlane

Once you have the API key, simply go to your Pitchlane account again and paste it into the designated place.

That’s it! You have successfully integrated with Smartlead. 

With this integration in place, you can efficiently scale your personalized video outreach, ensuring that each email campaign benefits from the engaging power of video content.

Next, let’s look at how to make the most of this powerful integration to maximize your cold email outreach results.

How To Send Personalized Videos Using Pitchlane And Smartlead?

Once you've set up the integration between Pitchlane and Smartlead, you can take several steps to maximize the effectiveness of your campaigns. Here's a guide on how to use this integration more effectively:

Setting up Your Campaign

1. Select The Campaign

Navigate to Pitchlane and select the campaign you want to send your Pitchlane videos into from the dropdown menu. To search the list, simply type the name of your campaign. Once selected, click "Save".

‍

2. Click on the "Smartlead Variables" section

Select 'Smartlead Variables' section - here you will find standard variables and custom variables.

For each of the standard Smartlead variables, select the corresponding field from your lead data in Pitchlane. For example, if your CSV has a field called "Email Address," pick that for the "email" variable.

After mapping each variable, make sure to click "Save."

3. Add Custom Variables

Add any custom variables you’d like to send through to Smartlead with your video. Custom variables allow you to include additional personalized information, enhancing the relevance of your outreach.

Note that Pitchlane may add numbers to the end of custom variables. This is to ensure that variable names are unique and do not conflict with existing ones.

Enabling the Integration

Ensure the "Push new videos to Smartlead once they are rendered" toggle is turned ON. 

This setting automates the transfer of your rendered videos into Smartlead, streamlining your workflow.

If your videos have already been rendered, you can simply click on "Sync Leads" to transfer your leads from Pitchlane to Smartlead.

This ensures that all your lead data and personalized videos are up-to-date and ready for your email campaigns.

By following these steps, you can ensure that the integration between Pitchlane and Smartlead works smoothly. This will allow you to leverage personalized videos effectively in your cold email outreach. This setup saves time and enhances the personalization and impact of your campaigns, leading to higher engagement and better conversion rates. Watch this video to learn more. 

Once you have set up a campaign, you can also set up auto-follow-ups. This feature allows you to automatically send follow-up messages based on specific triggers, such as when a recipient views your video.

What’s Next - The Action Steps

Ready to transform your cold email outreach? It’s time to take action and experience the power of personalized video campaigns. First, sign up for Pitchlane and Smartlead if you haven't already. You’ll get a 14-day free trial, so you can experience the whole process without involving any payment. 

After creating your videos, integrate Pitchlane with Smartlead and send your first lead. As a special bonus, you'll automatically receive 500 extra free credits, available to trial users and subscribers.

With your integration complete and your videos ready, launch your cold email campaign. Happy outreaching! 

FAQs 

1. What can I include in my videos?

Pitchlane videos are designed to look like Loom videos, allowing you to choose what appears in the background. This could be the prospect's website, LinkedIn profile, or any other publicly accessible link that adds a personal touch to your message. This customization helps create a more engaging and relevant experience for your prospects.

2. What’s the maximum number of videos I can make?

Pitchlane allows you to create hundreds of personalized videos in minutes, enabling large-scale outreach efforts. The number of videos you can make is not strictly limited, so you can scale your campaigns according to your needs and reach as many prospects as necessary.

3. How does the integration between Pitchlane and Smartlead work?

The integration between Pitchlane and Smartlead is designed to be seamless and efficient. By linking the two platforms, you can automatically send rendered videos from Pitchlane to Smartlead, ensuring your personalized content is included in your email campaigns without manual effort. This integration also allows you to track engagement and performance metrics, helping you optimize your outreach strategies.