Every business organization comes to the point where they have to reconsider their prices to keep thriving. Needless to say, the price increase is never good news to the clients/customers.
That's why you have to write price increase emails in a polite yet straightforward way. Learn the essential tips and tricks to write a sensible price increase email and keep your customer base intact.
Here we present a free tried and tested price increase email template. Feel free to make use of it as you like (don't forget to customize it). You will also learn a few tips and best practices to follow while sending price hike emails.
Subject: {Product Name} Price Increase
Dear Customers,
We hope you're enjoying {product name}! We're happy to hear that you see a lot of success with it, and we want to thank you for your business.
We want to enlighten you about the fact that we are increasing the price of {Product Name} by {amount}. This will take effect on {date}.
Please note that we will continue to offer our current prices until the new prices come into effect.
In case of any doubt, please let us know at {email}. We apologize for any trouble this may cause. If you don't want to continue our services, please click here.
Best,
{sender name}
Template rating on a few factors:
· Number of words (111)
· Social proof (7/10)
· Introduction (8.5/10)
· Fluff (0/10)
· Large paragraphs (1/10)
· Single CTA (8/10)
· Potential to convert (7.5/10)
· Spam word use (0/10)
· Complex sentence use (0)
Announcing a price increase to your customers can be a delicate process. To maintain customer trust and satisfaction, it's important to communicate transparently and empathetically. Here are some key tips for effectively announcing a price increase:
1. Provide Advance Notice
Giving your customers ample time to prepare for the price change shows respect and consideration. Typically, a 30-day notice is ideal. This advance notice period allows customers to adjust their budgets and make any necessary arrangements.
2. Be Transparent and Honest
Explain the reasons behind the price increase clearly and honestly. Whether it's due to increased costs, inflation, or enhancements in your product or service, transparency helps customers understand and accept the change. Avoid vague statements and provide specific details to build trust.
3. Highlight the Value
Emphasize the value that your product or service continues to provide. Remind customers of the benefits they receive and any new features or improvements that justify the price increase. Use phrases like "to continue delivering the highest quality service" or "to invest in better resources" to reinforce the value proposition.
4. Personalize the Message
Whenever possible, personalize your communication. Use the customer's name and reference their specific relationship with your business. Personalization makes the message feel more sincere and shows that you value each customer individually.
5. Offer a Grace Period or Discounts
Consider offering a grace period where customers can lock in the current price for a limited time or provide a discount on their next purchase. This can soften the impact of the price increase and demonstrate goodwill.
6. Express Gratitude
Thank your customers for their continued support and loyalty. Acknowledge that their business is important to you and that the decision to increase prices was not made lightly. Expressing Gratitude can help maintain a positive relationship even during challenging communications.
7. Use Multiple Channels
Communicate the price increase through various channels to ensure the message reaches all customers. This can include email, direct mail, your website, and social media. Consistent messaging across all platforms reinforces the announcement.
8. Be Open to Feedback
Invite customers to share their thoughts or concerns about the price increase. Providing a way for them to give feedback shows that you care about their opinions and are willing to listen. This can also provide valuable insights for future pricing decisions.
Subject: Important Update: Upcoming Price Adjustment
Dear [Customer Name],
We hope this message finds you well. We are writing to inform you of an upcoming price adjustment for [Product/Service]. Due to [specific reason, e.g., increased material costs, inflation], we will be updating our pricing effective [date].
We want to assure you that this decision was made after careful consideration and that it is necessary to continue providing you with the highest quality [product/service]. We value your business and appreciate your understanding.
Thank you for your continued support.
Best regards,
[Your Name]
[Your Company]
Subject: Notice of Price Increase
Dear Valued Customer,
Starting [date], the price of [Product/Service] will increase to [new price]. This change is due to [reason for increase]. We appreciate your understanding and continued loyalty.
Thank you,
[Your Name]
[Your Company]
Subject: Upcoming Price Change Notice
Dear [Customer Name],
We are writing to notify you of a price change for [Product/Service], effective [date]. This adjustment is necessary due to [specific reason]. We remain committed to providing you with exceptional service and value.
Thank you for your support.
Sincerely,
[Your Name]
[Your Company]
Price increase emails can be around a couple of sentences. Although it is hard to bind it down to a specific word count, keep it short and to the point.
There are lots of email marketing tools that can do the job for you. Smartlead.ai is one of the best email marketing tools these days. You can create follow-up email campaigns and automate the flow easily with Smartlead.
