}

Business proposal email template

All it takes to seal a deal is a well-crafted Business Proposal Email. Use this fully customizable Business Proposal Email template to win more clients.

Are you hesitating to write a business proposal email? No need to panic cause you are not alone. Although it is essential to write proposal emails for business purpose, we all get cold feet while doing so.

By the time you complete reading this article, you will know how to create a email business proposal and generate clients successfully. We present the dos and don'ts of email for business proposal and a sample template. Feel free to use it if you please.

Let's get started.

Ace Business Proposals with This Email Template

Along with the business proposal email template, let's learn a few tips and best practices to convert your prospects into customers. Also, we have added a FAQ section to answer all your queries.

Sample Email Template for Business Proposal

Subject: {Recipient Name} I have a proposal for you

Hi {recipient name},

This email is to introduce our company, {company name}, and to introduce you to our proposal. We want the opportunity to work with you on your project.

{Company Name} is a leading provider of services for {product/industry}. We have been continuing in this field for ten years and have a stellar reputation for customer satisfaction. 

If you are considering outsourcing your project, consider us. Our company is committed to excellence and working with you to provide the best solution possible.

We would wait for the opportunity to work with you on your project. We will be in touch soon! Thank you for considering {Company Name}.

Best regards,

{sender name}

Why Does This Sample Email for Business Proposal Work?

  • This email ends with a sense of gratitude. Even if it doesn't include a direct call to action, the recipient will most likely get interested in learning about the company and the services it offers.
  • In a concise section, this email briefly introduces the company and what it does. It also subtly boasts about its expertise lightly.
  • This email is polite and straightforward. Plus, the personalized subject line instantly hooks the prospects, and the email body consists of social proof.

Rate Your Template

Business Proposal Email Template Score

Template rating on a few factors:

·    Number of words (122)

·    Social proof (9/10)

·    Introduction (8.5/10)

·    Fluff (1/10)

·    Large paragraphs (1/10)

·    Single CTA (8/10)

·    Potential to convert (8.5/10)

Deliverability Score Scale

·    Spam word use (2/10)

·    Complex sentence use (0)

Best Practices for Proposal Emails

  • Don't forget to add everything in a simple yet concise manner. Avoid sending additional information separately.
  • Follow up after a day or two. Add value to your follow-up campaign and make an offer. It will show your interest in collaboration with the prospects.
  • Make your proposal attractive yet professional using standard styles, fonts, GIFs, templates, etc. Highlight essential sections, and don't forget to add a signup form or CTA.

Take Away Tips for Writing Proposal Emails to a Client

  • Even if it's a business deal, make it sound personal. Always mention the person's name and write an exciting subject line.
  • The opening lines should give a brief yet clear idea of who you are and how collaborating with you can solve a problem or improve things. Offer some social proof of your achievements but don't sound baggy.
  • Offer your gratitude at the end for keeping up with your email. Encourage your prospects to ask questions or get back to you.

Send the proposal

Subjectthe proposal we discussed

Hi [First name],

Thanks for the call. As promised, here is a proposal for [scope] to take on the manual work that keeps piling up.

The short version is [price], with setup and support included so nothing extra lands on your plate. Happy to walk through it whenever suits.

Why it works. Sends the proposal promptly after a call, while the conversation is still fresh.
Subjecta proposal for [Company]

Hi [First name],

Based on what you shared, I put together a proposal for [what you do] at [Company], focused on the manual work that keeps piling up.

It covers [scope] at [price]. If the shape looks right, I am glad to talk it through.

Why it works. Ties the proposal to the prospect’s own words so it does not read as a template.
Subjectshort and to the point

Hi [First name],

Here is the proposal for [scope], priced at [price]. It is built to take the manual work that keeps piling up off your plate without a heavy setup.

Worth a quick call to walk through it?

Why it works. Respects a busy reader by leading with scope, price, and outcome.
Subjectroughly what worked for a peer

Hi [First name],

Attached is a proposal for [what you do] at [Company]. When a similar team was dealing with the manual work that keeps piling up, this is close to the shape that worked for them.

It comes to [price] for [scope]. Happy to adapt it to how you run things.

Why it works. Borrows credibility from a comparable client to lower the perceived risk.
Subjecta couple of ways we could work together

Hi [First name],

Here is a proposal for [Company] with two ways in. A lean start for teams who want to move quickly, and a fuller [scope] for when the manual work that keeps piling up really starts to bite.

Both land near [price] depending on scope. Which fits your next quarter?

Why it works. Frames the decision as which option, not whether to proceed.

Proposal cover email

Subjectyour proposal for [scope]

Hi [First name],

The proposal is attached. In one line, it covers [scope] at [price], with setup and support included so nothing extra lands on your plate.

For context, a similar team started in much the same place. Happy to walk you through it whenever suits.

Why it works. Gives the gist in the email so the reader gets it before opening the attachment.
Subjectquick context before you open this

Hi [First name],

Attaching the proposal for [Company]. I kept it to the parts that matter for the manual work that keeps piling up, so it should be a short read.

The headline is [scope] at [price]. Tell me if anything needs adjusting before you share it internally.

Why it works. Signals the document is concise and easy to circulate to a decision maker.
Subjectproposal, plus what happens next

Hi [First name],

Proposal attached. It lays out [scope] and [price], plus what the first two weeks look like if we go ahead.

If it reads right, the next step is a short kickoff call. Want me to hold a couple of times?

Why it works. Removes friction by spelling out the next step alongside the document.

Follow up on a proposal

Subjectfollowing up on the proposal

Hi [First name],

Circling back on the proposal I sent for [scope]. No pressure on timing, I just want to make sure it landed and read clearly for teams.

If anything needs adjusting before you take it internally, tell me and I will turn it around quickly.

Why it works. A light nudge that offers help rather than chasing a yes.
Subjectone question on the proposal

Hi [First name],

Quick one on the proposal for [Company]. Is [scope] still the right shape for what you need, or has the priority shifted since we spoke?

Happy to reshape it around where things actually stand.

Why it works. Invites a reply by asking about fit rather than forcing a decision.
Subjecta bit more context

Hi [First name],

Adding to the proposal I sent. When a similar team took this on, the manual work that keeps piling up had stopped being a weekly problem within a quarter.

If it would help to see how [scope] maps to your setup, I am glad to walk through it.

Why it works. Reopens with a concrete proof point rather than a plain reminder.
Subjectbetter timing?

Hi [First name],

I know a proposal can land at a busy moment. If now is not it, when would be a better time to revisit [scope] for [Company]?

Happy to circle back then rather than keep nudging.

Why it works. Respects a busy reader and pins down a concrete time to reconnect.
Subjectright person for this?

Hi [First name],

If the proposal for [scope] now sits with someone else on your team, could you point me their way?

I will take it from there and keep you out of the back and forth.

Why it works. Offers an easy forward when the contact is not the decision maker.

Pricing and scope

Subjecton the price question

Hi [First name],

Fair to pause on [price]. The way most teams weigh it is against the manual work and missed opportunities it removes, rather than as a flat line item.

For what it is worth, a similar team had the same hesitation and it paid back quickly. Want me to break that down for your setup?

Why it works. Reframes the price around value without inventing numbers.
Subjectpricing, and one honest trade-off

Hi [First name],

Here is the pricing for [scope] at [price]. One honest trade-off worth naming, the lean tier limits how much you can scale [what you do] later, so if you grow quickly you may outgrow it sooner than you would like.

Want me to size it to where you expect to be, not just where you are now?

Why it works. Surfaces a real limitation openly, which builds trust at the pricing stage.
Subjecttwo ways to start

Hi [First name],

I framed the proposal as two options. Option A keeps it lean for teams getting going quickly. Option B adds a wider [scope] and priority support for when the manual work that keeps piling up really starts to bite.

Both land near [price] depending on scope. Which one fits how you want to run the next quarter?

Why it works. Gives a clear A or B choice so the decision is which option, not whether.
Subjectflexible on how you pay

Hi [First name],

The [scope] comes to [price]. If it helps the internal conversation, we can spread that across the project rather than up front.

Want me to send a version with staged payments?

Why it works. Removes a budgeting objection by offering payment flexibility.

Revised proposal

Subjectupdated proposal for [Company]

Hi [First name],

Here is the revised proposal. I adjusted [scope] based on your notes and kept the focus on the manual work that keeps piling up.

The updated figure is [price]. Let me know if this is closer to what you had in mind.

Why it works. Shows you listened by tying the revision directly to their feedback.
Subjecta leaner version

Hi [First name],

As discussed, here is a trimmed proposal. I cut [scope] back to the parts that move the needle on the manual work that keeps piling up, which brings it to [price].

Happy to add pieces back in if you would rather.

Why it works. Meets a budget concern with a smaller, honest scope rather than a discount.
Subjectthe fuller scope you asked about

Hi [First name],

Following your question, here is a version with the wider [scope]. It takes on more of the manual work that keeps piling up directly and comes to [price].

Want to see it next to the leaner option?

Why it works. Answers an upsell question by laying out the choice, not by pushing.

After a yes or no

Subjectgreat to have you on board

Hi [First name],

Really glad the proposal for [scope] works for [Company]. To get moving, the next step is a short kickoff so we can start on the manual work that keeps piling up straight away.

I will send a couple of times and the paperwork shortly.

Why it works. Turns a yes into momentum with a clear, immediate first step.
Subjectpicking this back up

Hi [First name],

We spoke a while back about a proposal for [scope], and then things went quiet on my end too.

Nothing urgent, but if the manual work that keeps piling up is still on your plate, I am happy to dust it off and update the numbers.

Why it works. Re-engages a stalled proposal by owning the gap rather than blaming.
Subjectshould I close this out?

Hi [First name],

I have not heard back on the proposal for [Company], which usually means the timing is off or priorities moved.

No problem either way. Should I close it out, or is [scope] still worth a quick look?

Why it works. A clear yes or no exit that respects their time and often prompts a reply.
Subjectone quick favour

Hi [First name],

Sounds like [what you do] is not the right fit for [Company] at the moment, and I will leave it there.

Before I do, is anyone else in your network closer to the manual work that keeps piling up that this might suit? A quick pointer would mean a lot.

Why it works. Turns a dead end into a referral with one easy ask.

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Frequently asked questions

What are the steps of writing a proposal email for business?
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Here are the following steps for writing a proposal email:

1. Polite address your targeted client

2. Brief introduction and information about what you do

3. Proposal of your business plan

4. How the collaboration will help you both grow

5. Call to action

Should you follow up on proposal emails written for business?
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Following up is one of the essentials of marketing. Yes, you can follow up on your business proposal. Instead of making it long, add value (bog, webinar, meeting for assistance) to the email.
How do you introduce your business to a new client in email samples for business proposal?
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After addressing your client, explain your business and how your service/product can impact your client. Add the key points and attach a brief brochure for further reference.
How long should a Business Proposal Template be?
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The ideal length of a business proposal email template can vary based on its type and purpose. In general, it's best to keep it concise, around 200-300 words, ensuring key points are clear. However, complex projects may require more detail. Tailor the length to your recipient's preferences; shorter for busy professionals and longer when detailed explanations are essential. Always prioritize clarity and relevance.
Why Do I Need a Business Proposal Template?
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A business proposal template simplifies the process. It's your roadmap to present vital details, making it easier for potential clients to understand your offerings, strengths, and why you're their best choice. In today's competitive landscape, a well-structured proposal sets you apart from the competition, enhancing your chances of sealing the deal.
How Do I Customize a Business Proposal Template?
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Customizing a business proposal template is crucial for meeting your unique business and client needs. Start by reviewing the template content and identifying areas to personalize. Tailor the proposal to address your client's pain points, showcase your solutions, and highlight your relevant experience. Keep it clear, concise, and easy to read to ensure your message resonates effectively with your potential client.
‍What Key Elements/ Format Should Be Included in a Business Proposal?
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A compelling business proposal email should begin with a friendly greeting, followed by an executive summary highlighting the main points. Next, outline the scope of work, detailing what you will provide. Provide transparent pricing and payment terms. Present a realistic timeline. End with a courteous call to action and contact information. Keep the language clear and personal to engage the recipient effectively.
‍ How Can I Make My Proposal Stand Out from Competitors?
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Craft a compelling proposal email by emphasizing the distinct advantages you bring. Speak conversationally with a friendly tone. Personalize it to address the recipient's specific needs and interests. Share relevant testimonials or case studies to showcase your proposal's success. Keep the language simple and engaging to resonate with your audience and make your email memorable.
‍ What are the Different Types of Business Proposal Templates?
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Business proposal templates come in various types tailored to different needs. They can differ by industry, like a tech proposal for IT projects or a catering proposal for food services. Project-specific templates cater to varying initiatives, such as product launches or construction bids. Additionally, templates adapt to client preferences, from formal corporate proposals to creative pitches. These templates help streamline the proposal process and impress potential clients.
When should you send a second interview follow-up email?
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You should send the second follow-up email as soon as possible. Ideally, it should be within 24 hours of sending the first follow-up email.

What things should you mention in your follow-up email?
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First of all, thank the interviewer/interviewee for their time. You should mention the interview date and specific job title. Mention your interest in the job profile subtly and ask them to reach out to you for any clarifications.

What is the best interview follow-up template?
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Feel free to use the sample interview follow-up email template given above. You can also use Smartlead.ai for numerous email templates and follow-up automation.

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