Grow Your Client Base with This LinkedIn Cold Email Template

LinkedIn is one of the most popular lead generation platforms for businesses. If you are looking to grow your customer base through LinkedIn cold outreach, you must send well-versed LinkedIn cold emails to your prospects. 

Don't worry, cause we have come up with an all-in-all guide for writing excellent LinkedIn cold email content. 

A Guide to LinkedIn Cold Emailing

Looking for a better way to compose your LinkedIn cold emails? Say no more because we have included a sample cold email template. Feel free to use it as you want (don't forget to customize it). We have also discussed the best practices and added a few tips to help you get better at cold emailing. 

Sample LinkedIn Cold Email Template

Subject Line: 

Hello, {first name}

I hope you are doing great! 

I have been closely following your work for quite some time now on LinkedIn. I love your work as {job position} at {company name}, and I found your posts and comments extremely informative. 

Given your profession and educational background, I understand our {name of the service/product} would benefit your company. 

{USP and highlights the product/service}

You can visit our website for more info:

{website link}

If this sounds promising, let me know so we can schedule a quick call. 

I look forward to hearing from you! Have a great day!

Regards, 

{sender's name}

Why Does This Template Work? 

• This email starts with a warm greeting. Also, it appreciates the prospect of achievements, setting a tone of flattery. 
• This email is short, concise, and conveys its intention. You can customize it easily based on every individual customer. 
• It includes a well-written cold email CTA that increases the chances of conversions. 

Rate Your Template

Template rating on a few factors:

• Number of words (106)
• Social proof (7/10)
• Introduction (9/10)
• Fluff (1/10)
• Large paragraphs (1/10)
• Single CTA (8.5/10)
• Potential to convert (7.5/10)

Deliverability Score Scale

• Spam word use (metric/10)
• Complex sentence use (metric)

Best Practices for LinkedIn Cold Emailing

• Copy-pasting a generic email template never works. To get a response from your LinkedIn prospects, tailor your cold email content based on your client's interests. 
• Always maintain a friendly yet professional tone. Keep your subject line short and crisp. 
• Highlight your prospect's pain points and offer possible solutions through your service or product. 

Take Away Tips for Writing LinkedIn Cold Emails

• Although LinkedIn is for professional outreach, it's still a social media platform. So, come up with super exciting cold email subject lines to hook your audience. 
• Research your client well and find common ground. Always mention their job profile, personal achievement, or compliment on something to garner attention from your prospects. 
• Remember that your prospect receives multiple cold emails every day. Keep your message short and the content concise to stand out from the crowd. 
• Do not forget to follow up within 24-48 hours. Also, subtly summarize your cold email content and add a CTA. 

FAQs

1. Is it okay to cold call my prospect on LinkedIn? 

Yes, cold calling on LinkedIn is okay. However, take permission before doing so. Cold calls are not just about sales pitches, but it's more about networking, and it works great. 

2. How do you approach a professional on LinkedIn? 

While approaching a professional on LinkedIn, always send a cold email introducing yourself. Mention what you expect from that person and what you are offering. If you don't get a reply, drop a follow-up email within 24 hours. 

3. How do you start a conversation on LinkedIn? 

Sending an icebreaker is the best way to start a conversation. Always mention the reference where you have seen their profile and congratulate them on their latest professional/personal success.