Contribute your Bit with a Fundraising Email Template
Create an effective fundraising email template that can trigger emotions and appeal to the targets.
Introduction
NGOs and other charitable businesses depend on fundraising for income. Therefore, the emails should be appealing and hook the readers till the end. Fundraising emails are most successful when it generates action from the reader.
If you want to raise more money for your nonprofit organization, you need to understand that fundraising emails are the highest form of marketing for your organization.
Fundraising email messages can be used to spread awareness of your cause and invite donors
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Fundraising email template to hook the donors
Subject: {project name}
Hi First name,
I am fundraising to [insert the reason why you're fundraising]. {Project description} is a nonprofit organization that provides critical resources, programs, and services to underserved communities.
{Project description} is currently raising funds to continue its programming. Would you like to help?
Donating any amount will make a difference for the people we serve.
Your contribution will go towards the following:
{list of program costs}
Please consider donating today. Your contribution matters, and it will help us continue our work and provide critical resources to needy people.
With Love/Sincerely,
Name
Why does this template work?
This fundraising template will help you raise funds for your nonprofit organization. It has a personal, conversational tone that will make readers feel like a friend is contacting them.
The email starts with an introduction, followed by a "call to action" (CTA) and then a short paragraph that includes the benefits of donating to the nonprofit. It closes with another personal touch and a thank you note.
Fundraising email templates are important because they allow nonprofits to save time and effort in fundraising.
Rate your template
Template rating on a few factors:
Number of words (97)
Social proof (8/10)
Introduction (8.5/10)
Fluff (2/10)
Large paragraphs (2/10)
Single CTA (8/10)
Potential to convert (8.5/10)
Deliverability Score scale
Spam word use (1/10)
Complex sentence use (metric)
Best practices for fundraising email
The fundraising email template should be able to communicate with the recipients. Create a tone that impacts the readers.
Use the appropriate email template for this purpose. The templates should suit the fundraising topic.
Implement the storytelling via emails. You can also use real-life examples as people find them intriguing.
Take away tips to make fundraising email templates actionable for campaign creation
If necessary, call out the recipient in the subject line itself. For example, "Gina, donate $5 for the betterment of your community."
Ensure that you are delivering emails to the right segment of the audience. For example, ask to donate a sum to the animal shelter from an animal lover.
Conclude the email with the call-to-action segment. Thank the reader for their time and contribution.
FAQ
How do you fundraise emails?
Set your database to order. Make a compelling topic line and correct your formatting. Tell an emotional and genuine tale and include one call to action.
What is the best time to send a fundraising email?
Generally, it's best to send emails during the day on Tuesday, Wednesday, and Thursday.
How many emails should be in a fundraising campaign?
Only a portion of the emails your donor receives should be fundraising-related.
How do you write a fundraising pitch?
Begin by grabbing the reader's attention with an emotional narrative or motivational tale. Inform them of the issue you are attempting to resolve. Tell them about the resources and help you already have.
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