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Unsubscribe is the act of opting out from an existing email list. Email users take this step to stop receiving emails from a particular sender (business).
Email unsubscribe is considered as reports (spam complaints) on an email campaign by email service providers (ESPs). So it directly impacts your email campaign’s success. A slight change in email unsubscribe rate can affect deliverability, email open rates, and click-through rates.
In this blog post, we aim to define unsubscribe and help you maintain the lowest unsubscribe rates, stay relevant to your audience, and create email marketing strategies.
Let’s dive in.
Unsubscribe Rate Calculation Formula
You need two metrics to calculate the unsubscriber rate: the number of unsubscribes and the number of emails delivered.
You can easily access the exact numbers from your email marketing tool.
So, the formula is:
Unsubscribe Rate = (Number of unsubscribes / number of delivered emails) ✕ 100
For example, if a particular bulk email campaign has 4000 successfully delivered emails and 80 receivers have unsubscribed. So, if you divide 80 recipients by 4000 delivered emails and then multiply it by 100, the unsubscribe rate for the campaign is 2%
So, What is a Safe Unsubscribe Rate?
Higher unsubscribe rate is an indicator of customer dissatisfaction (whatever the reasons are), so it is always best to keep it as low as possible.
According to data published by SmartInsights, an unsubscribe rate under 5% is considered a safe rate for businesses.
However, these rates vary based on industries, with B2B (non-retail) companies seeing higher average unsubscribe rates of up to 1.08%. On the flipside, Public Relations (PR) and Human resource (HR) companies see 0.01% on an average.
Remember that a new mailing list sees very less unsubscribe rates, because receivers need time to decide whether they want to continue building relationships with the brand or not. So, it is best to check the unsubscribe rates once the list settles down.
How to Reduce Unsubscribe Rate for Maximum Engagement?
Use Double Opt-In Forms
According to the CAN-SPAM act (and other international spam regulations), businesses need to opt-in their email marketing users and also use an unsubscribe link in their emails. Using double opt-in forms ensures that people who are sure about receiving your emails will opt-in and it will reduce the chances of future unsubscribe.
These forms are used in landing pages and blogs so that people who visit your website can first enter their email and then verify (give consent) to receive emails from your organization.
Segment Subscribers List
Unsubscribe may happen when you can’t provide value or type of content according to your subscribers’ needs.
Not all customers want to receive the same kind of emails, so segment your email list based on your subscribers’ preferences. It is best if you let your subscribers choose what kind of email content they want to receive.
Companies with a wide subscriber base usually categorize subscribers based on demographics such as age, location, gender, country, buying habits, and intent.
Personalize Your Content
The key to reach your subscribers’ hearts is personalization. If you send generic email templates to everyone on your mailing list, the unsubscribe rate will go higher.
Instapage data shows that around 74% of email marketers believe that email personalization improves email open rates and click-through rates, resulting in lower unsubscribe rates.
So, make use of user data such as their position on the sales funnel, purchase history, buying habits, and demographics to create personalized content for each of your subscribers.
You can use Smartwriter to create intent-based personalized emails for your subscribers.
Make Emails Mobile-Friendly
HubSpot has found that around 48% of all email opens happen from mobile devices. So, it is very important to make mobile-friendly emails.
If your subscriber opens your email on their smartphone and it is not optimized for mobile devices, the chances are they will never open your emails and eventually unsubscribe.
So, make your emails mobile-friendly to avoid higher unsubscribe rates.
Let Your Subscribers Decide Email Frequency
Flooding your subscribers’ inboxes is never a good option to maintain email sender reputation. It’s best if you let your subscribers choose how many marketing emails they want to receive and at what frequency. This way, they get to keep a clean inbox and you reach out with your message without annoying them – win for both.
Ask for Feedback and Maintain Meaningful Engagement
Even if you don’t see a sudden or gradual spike in unsubscribe rates, it is best if you ask for feedback from your subscribers. Also ask them to share ideas to improve. This way you can create meaningful engagement, lower email bounce rates, improve email deliverability, while providing value to their needs.
Author’s Details
Sattwik Das
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Frequently asked questions
What is Smartlead's cold email outreach software?
Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.
What is Smartlead, and how can it enhance my cold email campaigns?
Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.
Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance.
How does the "unlimited mailboxes" feature benefit me?
Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.
How does Smartlead as a cold emailing tool can automate the cold email process?
Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.
The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!
What do you mean by "unibox to handle your entire revenue cycle"?
The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.
With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.
2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.
3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.
How does Smartlead ensure my emails don't land in the spam folder?
Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder.
Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.
2. We deploy high-deliverability IP servers specific to each campaign.
3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.
Can Smartlead help improve my email deliverability rates?
Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.
Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.
What features does Smartlead offer for cold email personalisation?
Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.
Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.
Can I integrate Smartlead with other tools I'm using?
Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!
Is Smartlead suitable for both small businesses and large enterprises?
Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.
Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.
What type of businesses sees the most success with Smartlead?
No, there are no limitations on the number of channels you can utilize with Smartlead. Our cold email tool offers a multi-channel infrastructure designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.
This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.
How can Smartlead integrate with my existing CRM and other tools?
Smartlead is the cold emailing tool that facilitates seamless integration with existing CRM systems and other tools through robust webhook and API infrastructure. This setup ensures real-time data synchronisation and automated processes without manual intervention. Integration platforms like Zapier, Make, and N8N enable effortless data exchange between Smartlead and various applications, supporting tasks such as lead information syncing and campaign status updates. Additionally, it offers native integrations with major CRM platforms like HubSpot, Salesforce, and Pipedrive, enhancing overall lead management capabilities and workflow efficiency. Try Now!
Do you provide me with lead sources?
No. Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.
Here's what makes us uniquely the best cold email software:
1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.
2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out.
3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers.
4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanised email sending patterns and ramping up the sending volume.
How secure is my data with Smartlead?
Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.
How can I get started with Smartlead?
Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!
How can I reach the Smartlead team?
We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have. You can also reach out to us at support@smartlead.ai
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