Building partnerships and networking are crucial for professional growth. However, initiating a collaboration with someone you hardly know can be challenging. As a content marketer, I've faced situations where connecting with unfamiliar people for collaboration required significant effort to convey the right message. Whether you're a digital marketer, an influencer on Instagram or LinkedIn, or a salesperson, reaching out to brands can enhance your career. Using a simple brand pitch email template can make starting the conversation easy.

What is a Brand Pitch Email?

A brand pitch email is a message you send to a potential business partner or collaborator to propose a partnership.

In this email, you typically introduce yourself or your brand, explain the value you can bring to the collaboration, and express interest in working together.

Brand pitch email templates are an excellent tool for influencers like you to reach out to brands you like or want to work with.

YouTubers and Instagram Influencers use a brand pitch email to reach out to brands. Suppose you’re a cold email expert running your own YouTube Channel. Now, you want to contact a cold emailing tool provider you have followed for a while and are interested in collaborating with. Here’s what your brand pitch email template might look like:

Subject: Collaboration Proposal: Elevating Cold Email Strategies

Hi [Recipient's Name],

I'm [Your Name], a cold email expert running a YouTube channel on effective outreach. I am impressed by [Provider's Name] and see a valuable collaboration opportunity.

I propose:

• ‍Feature video showcasing [Provider's Name] tools.
• Interview on cold email best practices and tool effectiveness.
• Promotion across my socials for max visibility.

This collaboration promises mutual benefits—providing insights for my audience and broadening [Provider's Name]'s reach. Open to discussing details and your preferences.

Looking forward to the possibility of working together.

Best,

[Your Name]

[Your YouTube Channel Link]

[Your Contact Information]

Why pitch to the brands?

Influencers have undoubtedly taken over the internet, and we all know the impact of personalities like Khaby Lame. From viral humor to engaging content, influencers like him have reshaped the marketing landscape.

Brands have caught onto this trend. In 2024, 63 percent increased their influencer budgets, finding a higher ROI than paid ads.

As an influencer, this signals a golden opportunity. However, amidst fierce competition, reaching out to brands quickly and with the right messaging is crucial.

That's where a brand pitch email comes in – it's the tool you need to make that connection efficiently!

Must-have elements of a brand pitch email template

1) Subject Line

The subject line of your brand pitch email is the first thing the recipient will notice. The fate of your email (whether it will be opened and read) depends on how good and enticing the subject line is.

Now, what exactly is a good subject line? Well, it should be:

• Concise (focus on creating more impact, using fewer words)
• Engaging (answer - what’s in it in brief)
• Clear (No ambiguity at all)
• Relevant (Make it relatable to the recipient using personalization)
• Curiosity (Invoke curiosity without clickbait)

Below is an excellent example of a subject line when pitching to a brand:

Unlocking Success Together: [Your Name] x [Brand Name] Collaboration?

The above subject line is ‘short,’ ‘clearly lays down the purpose - to collaborate,’ and is clear and to the point.

Explore 350 Email Subject Lines For Different Industries & Sectors

2) Introduction

The introduction of your email - the first one or two lines- is critical to grabbing the reader's attention. You don’t want to make a mistake here.

There are a few things to be mindful of when creating the intro of your email:

• Tone - it should start with a friendly greeting, not too informal though
• Personalization - this goes beyond using the recipient’s name - try to include something relatable that immediately sparks interest
• Your introduction - Of course, this is unskippable - state in brief who you are

Below is an example of a great introduction:

Example: Hi [Brand Representative], I'm [Your Name], a [Your Niche] influencer. I've been a fan of [Brand Name] and its commitment to [mention a specific aspect].

3) Body

Once you’ve completed the opening lines, you can move on to the body content, which is the focal point of your email.

Here’s where you must explain in detail the purpose of your email and the collaboration proposal. Highlight your strengths, what sets you apart from competitors, and why you’d be an excellent fit for the brand.

An example below:

Example: I'm reaching out to propose a collaboration that leverages my expertise in [Your Niche]. My content focuses on [Your Unique Selling Points], aligning seamlessly with [Brand Name]'s values.

4) Call-to-Action (CTA)

When you pitch to brands, you are doing so for a purpose. That purpose should be your CTA.

No matter what industry or sector you are from, CTAs are an inherent part of your email. Your email should list the next steps or actions you want the recipient to take.

Here are 50+ Examples to Get You Started

5) Social/Credibility Proof

Including credibility proof in your brand pitch message will help you differentiate yourself from other influencers.

You can include relevant statistics, testimonials, or past successful collaborations to showcase your social presence. However, note that having many followers is not necessarily a good metric to showcase or at least does not show a complete picture. You must focus on having more engaged followers and display the same to the brands.

Brand Pitch Email Templates Examples

Email Template #1 Tech Industry  

Subject Line: Exploring Collaboration: [Your Name] x [Tech Wearables Brand]

Hi [Brand Representative's Name],

I'm [Your Name], the tech enthusiast behind [Your Tech Channel]. I am impressed by [Tech Wearables Brand]'s innovation, so I see an exciting opportunity to feature your cutting-edge wearables.

Proposed Collaboration:

• ‍Dedicated Video Review
• In-depth Analysis
• Social Media Engagement

I have [Your Number of Subscribers/Followers] tech-savvy audience.

Can we discuss this further in a brief call next week? Your insights will shape our collaboration effectively.

Excited about the potential partnership!

Best,

[Your Name]

[Your Contact Information]

[Your Tech Channel Link]

Email Template #2 B2B SaaS Industry

Subject Line: Powering Email Success: [Your Name] Collaboration with [Brand's Email Campaign Software]

Hi [Brand Representative's Name],

I trust this message finds you well. I'm [Your Name], an influential voice in email marketing and B2B SaaS. Your Email Campaign Software has captured my attention for its transformative impact, so I want to feature it on my channel (hyperlink your channel).

Proposed Collaboration:

• Comprehensive Video Showcase: Illustrate critical features and functionalities.

Our channel is trusted by [Your Number of Subscribers/Followers] marketers

We have previously collaborated with [Previous Brand 1], [Previous Brand 2], [Previous Brand 3]

Our collaboration can provide unique insights and practical applications for my audience, contributing to the continued success of [Brand's Email Campaign Software].

Let's arrange a brief call next week to explore this further. Your insights are invaluable.

Thank you for considering. Excited about the potential partnership!

Best,

[Your Name]

[Your Contact Information]

[Your Email Marketing Influencer Platform Link]

Email Template #3 Travel Industry

Subject Line: Exploring Culinary Adventures: [Your Name] x [Brand] Partnership?

Hi [Brand Representative's Name],

I hope this message finds you well. I'm [Your Name], a passionate travel influencer known for exploring unique destinations and sharing captivating experiences with my audience. Recently, I discovered [Brand] and was captivated by the enticing array of culinary delights you offer.

I see a fantastic opportunity for collaboration that combines the thrill of travel with the joy of exquisite dining experiences. My [Your Number of Followers] followers are avid travelers and food enthusiasts, always seeking new and exciting places to explore.

Here's how I envision our collaboration:

• ‍Culinary Journey Series: A dedicated video series showcasing the ambiance, specialties, and unique aspects of each of [Brand]'s locations.
• Taste Exploration: Engaging content featuring tastings, interviews with chefs, and behind-the-scenes glimpses into the culinary craftsmanship that defines [Brand].

Let's schedule a call next week to discuss this collaboration further.

Thank you for considering this proposal.

Looking forward to your response.

Best regards,

[Your Name]

[Your Contact Information]

[Your Travel Influencer Platform Link]

Email Template #4 Cold Brand Pitch

Subject Line: Collaboration Proposal: Elevating Your Brand with [Your Name]

Hello [Brand Representative's Name],

I hope this email finds you well. My name is [Your Name], and I am a [Your Niche] influencer passionate about creating engaging content that resonates with diverse audiences. I recently came across [Brand Name] and was impressed by [specific aspect].

A collaboration could be mutually beneficial, with my content introducing [Brand Name] to a broader audience. I'd love to discuss potential partnership opportunities that align with your brand goals.

Are you available for a brief call or meeting to explore this further?

Thank you for considering this proposal. Excited about the prospect of working together!

Best,

[Your Name]

[Your Contact Information]

Check out these Business Collaboration Email Templates for Maximum Outreach

Email Template #5 Sending Quote

Subject Line: Elevate Your Content Game: Exclusive Collaboration Awaits 🚀

Hi [Brand Rep's Name],

I hope you're well! I'm [Your Name], a passionate content marketer eager to add a unique flavor to [Brand]'s narrative. I've whipped up a personalized collaboration quote – your key to unlocking a content journey like never before [attached/link].

Keen to chat further next week. Let's amplify your brand story together!

Best,

[Your Name]

Explore more templates for sending quote emails.

Email Template #6 Follow-Up  

Subject Line: Checking In on Our Exciting Collaboration!

Hi [Recipient's Name],

I hope this message finds you well. I am following up on the collaboration proposal I sent your way.

If you have any questions or anything specific you'd like to discuss, I'm here to accommodate.

Looking forward to your thoughts, and excited about the potential to create something extraordinary together.

Best regards,

[Your Name]

[Your Contact Information]

A Fortune 500 CEO Replied To This Follow-Up Email Template

Do’s and Don’ts of Brand Pitch Email Template

Do’s:

• Address the recipient by name and tailor your pitch to the specific brand or individual.
• Communicate how the collaboration benefits both parties. Highlight your unique selling points.
• Keep your email brief, focusing on critical points. Clearly state the purpose of your outreach and the value you bring.
• Evidence of your influence, such as engagement metrics, successful past collaborations, or testimonials.

Don’ts:

• Use generic templates that could apply to any brand. Tailor your pitch to the specific brand and collaboration opportunity.
• Provide excessive details in the initial email. Save in-depth discussions for follow-up conversations.
• Leave the recipient guessing about your intentions or the collaboration's benefits.
• Include unnecessary information that doesn't directly contribute to the pitch or collaboration proposal.
• End the email abruptly. Always express gratitude and leave the door open for further discussion.

Use Smartlead to enhance your outreach

Smartlead is a one-stop cold email outreach tool. It is designed to revolutionize your communication strategy. Why? Because it offers a suite of features that can help you easily connect with your prospects and manage the entire life cycle of your leads - from prospects to customers, from one platform.

With Smartlead, you get:

• Multi-Channel Infrastructure: Diversify your outreach seamlessly across various platforms, effortlessly expanding your reach and engagement.
• Auto-Rotating Email Accounts: Keep your communication dynamic and fresh with Smartlead's auto-rotating email accounts, ensuring a consistently effective approach.
• Unlimited Email Warmups: Enhance deliverability by limitlessly warming up your email accounts, establishing credibility and reliability in your outreach.
• Intelligent Data Tracking: Gain valuable insights into your outreach performance. Smartlead allows you to track relevant data, empowering you to make informed decisions and optimize your strategy.
• Unified Lead Cycle Management: Simplify your operations with the Unified master inbox feature, a unified platform that handles your entire lead cycle in one place.

Conclusion

Reaching out to brands can open a new window of opportunity for you. However, to make this process more efficient and get faster results, you must use the right brand pitch email templates crafted for success.

Remember to tailor the templates to your individual needs. Nobody knows your prospect better than you do - so create a pitch accordingly.

Simultaneously, embrace automation to enhance efficiency and consistency, allowing you to reach more brands seamlessly.

FAQs in Brand Pitch Email Templates

1. How can I tailor the brand pitch template to suit different industries or niches?

To tailor the brand pitch for diverse industries, conduct thorough research to understand their unique challenges, customize critical messages to address specific needs, adapt the tone to industry norms, and highlight relevant success stories for credibility.

2. Are there specific elements to include in a brand pitch for maximum impact?

A compelling brand pitch should feature a clear introduction, articulate the unique value proposition, highlight relevant experience, showcase differentiation from competitors, and conclude with a concise and compelling call-to-action, guiding the recipient on the next steps.

3. How do I balance personalization and maintaining a professional tone in the pitch?

Achieving a balance between personalization and professionalism involves tailoring the message based on the recipient's interests, utilizing a formal and respectful tone, and emphasizing relevant professional details to establish credibility and build a meaningful connection.

4. What strategies can I employ to effectively follow up on a brand pitch?

Effective follow-up strategies include sending a timely and courteous follow-up email expressing continued interest, providing additional information if necessary, and suggesting a concrete next step, such as a meeting or a follow-up call to keep the conversation progressing.