Having an active presence on LinkedIn is crucial for businesses, more so after the covid outbreak. If your company is already on LinkedIn, it's important to track Linkedin analytics for creating effective social media strategy.

This is where LinkedIn analytics tools come in handy. These tools help you track important LinkedIn metrics and measure the success of campaigns. However, choosing the right tool for LinkedIn analytics can be confusing, given that there are tons of tools available on the market. 

Fret not, cause you have come to the right place. In this blog post, we have covered the 10 best LinkedIn analytics tools to scale your social media outreach and maximize your ROI.  

10 Best LinkedIn Analytics Tools to Scale Your Social Media Outreach

1. Vaizle

All-in-one social media analyzing tool, Vaizle, is an excellent LinkedIn analytics tool for businesses to track performance of their LinkedIn content and create future engagement strategies.

With Vaizle, you can analyze your content and build strategies with KPIs like clicks, impressions, and shares. Vaizle is suitable for both small and large corporations and it helps businesses resonate with their audience and drive higher engagement rates. 

Notable Features

• Post Performance Tracking: Vaizle’s LinkedIn analytics tool gives you detailed insights about your post’s performance, including metrics such as clicks on the post, shares, comments, and the impressions. 
• Visitor Insights: With Vaizle, you will get an overview of your profile visitors such as the platform they are using that redirected them to your profile and their demographics. 
• Detailed Insight on Visitors’ Industry: Besides demographic data of your visitors, Vaizle also offers insights about what industry they work in, their company size, job role, location, etc. 
• LinkedIn Ad Campaign Reporting: One of the most important features of Vaizle is that it offers a LinkedIn Ad analysis tool. It helps you track impressions, clicks, conversion rates, and engagement of your ads. 

Pricing Plans

• Regular Plan: $22 per month
• Smart Plan: $75 per month
• Business Plan: $225 per month
• Enterprise Plan: Customizable

2. Iconosquare

An all-in-one social media analytics tool, Iconosquare recently launched thor LinkedIn analytics tool for company pages. Besides LinkedIn, it allows you to track twitter, Instagram, Facebook, and TikTok. 

Notable features

• Metric visualization: Iconosquare offers a customized dashboard to monitor all your LinkedIn metrics. You can check impressions, comets, shares, etc. It also gives you insights on your followers as well. 
• Individual post tracking: Not only your company profile tracking as a whole, but you can track metrics for all your LinkedIn posts individually. This helps you understand what kind of posts work and help you create future marketing strategies. 
• Follower growth metric: You can track your follower growth metric from Iconosquare custom dashboard. Even it shows you the posts that brought you more followers. 

Pricing Plans

• Pro: 49€ per month
• Advanced: 79€ per month
• Enterprise: 139€ per month

3. Keyhole

Keyhole, another excellent social media tracking tool, offers a LinkedIn analytics tool to help businesses understand their engagement and audience insights. It allows you track insights such as post impressions, comments, reactions, etc to help you grow your LinkedIn page organically. 

Notable Features

• Top post identification: Keyhole identifies the top posts from your company page that have generated higher interaction than others. It helps you understand what works for your audience and what brings more traffic and conversions. 
• Industry targeting: This amazing feature curates content from the industry you are in and helps you identify top trends, user pain points, etc. 
• Multi-channel comparison between your company accounts: To check which platform generates you the most engagement, Keyhole performs comparison analysis of your accounts page in different social media channels. 
• Company size finder: Keyhole offers you insights on your follower’s company size. 
• Top performing hashtag identification: You can even check which hashtags worked best for your company page on LinkedIn. 

Pricing Plans

• SMB & Freelancers: $79 per month  
• Corporate: $239 per month 
• Agency: $479 per month 

4. Socialinsider

Socialinsider is a powerful social media analytics tool that provides in-depth insights into your LinkedIn performance. With Socialinsider.io, businesses can unlock the true potential of their LinkedIn presence and make data-driven decisions to drive growth and engagement.

It allows you to track the social media performance of your LinkedIn content, measuring key metrics like post reach, engagement, clicks, and shares.

Notable features

• Performance tracking: Socialinsider offers detailed insights on post reach, engagement, clicks, and post shares. It also analyzes your content strategy on LinkedIn and offers insights. 
• Visitor insights: You can gain a deeper understanding of your LinkedIn profile visitors by analyzing demographics, interests, and behaviors of your audience.
• Industry Analysis: Socialinsider performs trend analysis and compares your company’s performance against your competitors. It also identifies new trends in the industry and best practices. 
• LinkedIn Ads analytics tracking: Socialinsider offers detailed analytics of your LinkedIn ad campaigns. You can track impressions, clicks, and conversions. 
• Industry comparison and competitor analysis: You can compare your LinkedIn performance against industry leaders, identify opportunities and stay ahead of the competition. Plus, you can download your LinkedIn data as .CSV or Excel sheet. 

Pricing Plans

• Competitors: $124 per month 
• Strategy: $166 per month 
• Enterprise: Custom pricing plan

5. Improvado

Next on our list, Improvado, is an advanced social media analytics tool. Loved by big corporations like Dell, activision, and Asus, Improvado offers comprehensive data insights and visualization. 

It offers a fully customizable dashboard and actionable live insights of your LinkedIn ads campaign and company page performance. 

Notable Features

• Data integration and consolidation: Improvado streamlines LinkedIn metric data from multiple sources and brings into a centralized platform. It also automates data extraction, transformation, and consolidation processes.
• Customizable data mapping: You can easily map and transform data fields to match your reporting needs. You can also create custom metrics and calculations for comprehensive LinkedIn data analysis.
• Real time data visualization: Improvado offers real time data visualization through interactive dashboards and reports. It gives you actionable insights on post impressions, clicks, and comments so you can make data-driven decisions.
• Cross-channel attribution: Thai tool measures the impact of marketing campaigns across multiple channels and offers actionable insights to improve your social media game. 
• Data governance and security: What makes Improvado stand apart from the crowd is its data privacy and compliance with advanced security features.

Pricing Plans

Improvado offers customized pricing plans for all its users based on their needs. 

6. Klipfolio

A comprehensive business intelligence platform, Klipfolio, helps you make data-driven decisions and gain actionable insights from their LinkedIn performance. With Klipfolio.com, businesses can harness their LinkedIn data to optimize their LinkedIn marketing game and drive measurable results.

It provides a seamless integration with LinkedIn data, allowing you to easily access and analyze key metrics such as post engagement, follower growth, reach, and demographics. This amazing tool is used by big corporations like BMW, VISA, and KPMG. 

Notable Features

• Seamless integration with LinkedIn data: Klipfolio offers LinkedIn data integration that offers you real time insights on your page’s performance – clicks, impressions, comments, follower growth, demographic data, reach etc. 
• Data visualization: This tool offers an integrated dashboard for easy monitoring purposes. You can also access data visualization with the interactive dashboard. 
• Benchmarking and competitive analysis: Like most other tools on this list, Klipfolio performs competitor analysis and offers you actionable insights to grow your LinkedIn page. 

Pricing Plans

Customized pricing plans. 

7. Inlytics

Another superb LinkedIn analytics tool, Inlytics, can help you supercharge your LinkedIn game. With this amazing tool, you can dive deep into your LinkedIn data, gain valuable insights, and optimize their strategies to drive impactful results.

Notable Features

• Comprehensive LinkedIn data: Inlytics offers real time LinkedIn analytics tracking so businesses can track and analyze their content performance, measure engagement, and gain valuable audience insights. This will also help you create content that resonates with your target audience. 
• LinkedIn profile analytics: This feature allows you to access detailed insights about your profile visitors, demographics of your target audience, and industry trends. 

• LinkedIn competitor analysis: Additionally, this feature enables you to benchmark your performance against industry leaders and gain a competitive edge. You can easily optimize your marketing efforts by identifying recent trends and best practices in your industry. 
• Details profile stats: Inlytics offer profile statistics like profile scoring, profile views, search appearances, profile recommendation, etc., to help you optimize your LinkedIn outreach. 

Pricing Plans

• Free Plan 
• Essential: $12.50 per month 
• Complete: $20 per month 

8. Whatagraph

If you are looking to gain insights and maximize your LinkedIn presence, Whatgraph is the perfect solution for you. It can track your LinkedIn activities and measure the performance of your company page. 

Whatgraph presents you key KinkedIn performance metrics such as profile views, connection growth, engagement, and post analytics. 

Notable Features

• LinkedIn data tracking: Whatagraph tracks and analyzes your LinkedIn data to offer valuable insights to enhance your LinkedIn reach and professional network.
• Profile performance metrics: This tool offers you detailed metrics like profile views, connection growth, and engagement about your LinkedIn profile's performance.
• Post analytics: This feature offers you metrics such as impressions, clicks, likes, comments, and shares to understand the effectiveness of your type of content.
• Audience insights: You can discover a lot about your audience – profile visitors, their demographic data, industry trends, and engagement patterns. It will help you tailor content to connect with your target audience effectively.
• Competitive analysis: You can always stay one step ahead by comparing your LinkedIn performance with competitors. This software compares your metrics against industry leaders, identifies trends, and informs you about the best practices. 
• Data visualization: Whatagraph offers interactive and visually appealing charts and graphs for your metric tracking. The data visualization tools to help you interpret and communicate your insights effectively.

Pricing Plans

• Professional: $223 per month for 5 users
• Premium: $335 per month for 10 users
• Custom: Customizable according to the user's needs.

9. LinkedIn

Which tool can be better to get insights of your LinkedIn campaigns other than LinkedIn itself, just like Google Analytics. If you create a company profile on LinkedIn (or turn on the creator mode) you automatically get a bunch of analytics on your hand. 

LinkedIn offers you actionable data about impressions, clicks, comments, and likes. It offers you a visitor’s tab where you can see who checked your page and the followers’ page gives you detailed insights about the people that follow your page. 

Lastly, the talent brand feature of the free LinkedIn analytics tool shows engagement with your career pages. 

Pricing Plans

Free to use

10. ReportGarden

Last but not the least, ReportGarden is an excellent LinkedIn company page analytics tool that is specifically designed for agencies. If you have an agency, you can easily send automated LinkedIn metric data for reporting. This tool also offers you an integrated dashboard for data visualization and audience analysis. 

Notable Features

• Visual reporting: Instead of boring data filled reports, you can actually turn your insights into visual presentations. This feature helps agencies report to their clients professionally. 
• Track and analyze LinkedIn page data: ReportGarden offers you real time LinkedIn insights about audience engagement, clicks, activity, comments, and impressions. 
• Micro engagement insights: you can track and manage each and every interaction from one dashboard. 

Pricing Plans

• Basic: $89 per month
• Standard: $149 per month
• Professional: $229 per month
• Agency: $649 per month 

Smartlead - Scale Your Outreach with Sales automation

Smartlead ensures you always land in your prospect’s inbox with unlimited sender email accounts. You can send mass emails sending limits and scale your business with AI personalization. 

Smartlead offers you a LinkedIn integration to grow your outreach on LinkedIn within the same dashboard. 

Moreover, you can send email warmups set up with AI-personalization fields. Smartlead offers high-deliverability IP servers exclusive to each campaign and lets you connect all your email addresses. 

It’s easier to personalize your outgoing messages with the mail merge feature in Smartlead. Also, it offers a master inbox so you get a 360 view of all your customer messages. 

You can set up custom conditional email triggers and automate the entire follow-up process for your cold email campaigns. This will help you get back to your prospects' queries instantly and book 7x more meetings. You can track email open rates, response rates, and click-through rates of your bulk email marketing campaigns.

Why do you need a LinkedIn analytics tool?

A LinkedIn analytics tool is essential for businesses and professionals aiming to maximize their LinkedIn presence. Such tools provide detailed insights beyond what's available through LinkedIn's built-in analytics, including deeper analysis on engagement rates, follower growth, and content performance. These insights enable users to refine their content strategy, improve engagement, and efficiently target their desired audience. With a LinkedIn analytics tool, users can track the effectiveness of their outreach campaigns, monitor competitor performance, and identify trends that inform strategic decisions, ultimately leading to more effective lead generation and brand building on the platform.

What to look for in a LinkedIn analytics tool?

When selecting a LinkedIn analytics tool, there are several key features to consider:

1. Comprehensive Analytics: Look for a tool that offers detailed insights into profile visits, post engagement, follower demographics, and competitor analysis.
2. User-Friendly Interface: The tool should have an intuitive dashboard that makes it easy to access and interpret data.
3. Custom Reports: The ability to generate customizable reports that allow you to align the analytics with your specific goals and metrics.
4. Real-Time Monitoring: Choose a tool that provides real-time updates on your LinkedIn performance, enabling you to make timely adjustments to your strategy.
5. Integration Capabilities: A good analytics tool should integrate seamlessly with other marketing tools and platforms for a holistic view of your digital marketing efforts.
6. Security: Ensure the tool adheres to strict data security and privacy standards to protect your information.

Considering these factors will help you find a LinkedIn analytics tool that suits your needs, offering both depth of insight and ease of use.

How to use a LinkedIn analytics tool?

Using a LinkedIn analytics tool effectively involves several steps to ensure that you're leveraging its full potential to enhance your LinkedIn marketing strategy:

1. Set Clear Objectives: Begin by defining what you want to achieve with your LinkedIn efforts, whether it's increasing brand awareness, driving traffic to your website, or generating leads.
2. Monitor Key Metrics: Use the analytics tool to track key performance indicators (KPIs) relevant to your objectives, such as engagement rates, follower growth, and click-through rates on posts.
3. Analyze Audience Insights: Examine the demographics and behavior of your audience to tailor your content strategy to their preferences and needs.
4. Evaluate Content Performance: Identify which types of posts receive the most engagement and why, allowing you to replicate successful elements in future content.
5. Competitor Analysis: Assess your performance relative to competitors to understand your standing in your industry and uncover areas for improvement.
6. Adjust Strategy Based on Data: Use the insights gained from the tool to refine your LinkedIn strategy, experimenting with different content formats, posting times, and targeting options.
7. Report and Share Insights: Generate reports to share with your team or stakeholders, showcasing the impact of your LinkedIn activities and guiding collective decision-making.

By following these steps, you can maximize the benefits of your LinkedIn analytics tool, driving more effective engagement and achieving your business objectives on the platform.

Wrapping Up

LinkedIn is the most popular social media platform for professionals, and its popularity is only on the rise. It's a go-to site for B2B customers and a LinkedIn company page with active interactions, you can have a significant impact on your sales. 

To make the most out of LinkedIn and supercharge your marketing, it's crucial to analyze every aspect of your account using the LinkedIn analytics tools mentioned above. Take advantage of this list to see what each tool offers, compare them, and choose the ones that best fit your needs. So give them a try and watch your results soar!

Frequently Asked Questions

How to check analytics on LinkedIn?

To check analytics on LinkedIn, you can access actionable data directly through the LinkedIn platform. The platform offers insights on your company profile's performance, including metrics such as impressions, clicks, comments, and likes. Additionally, it provides valuable information on profile visitors, demographics of your target audience, and prevailing industry trends. This data is crucial for understanding how your content performs and how users interact with your page.

How do I extract analytics data from LinkedIn?

Extracting analytics data from LinkedIn can be done directly through the platform. LinkedIn provides a comprehensive analytics section for company profiles that covers various metrics, including but not limited to impressions, clicks, comments, and likes. By navigating to the analytics tab on your LinkedIn company page, you can access and review this data to gain insights into your social media strategy's effectiveness and audience engagement.

Can LinkedIn analytics tools help me with lead generation?

Yes, LinkedIn analytics tools are invaluable for lead generation efforts. These tools offer deep insights into audience engagement, including detailed demographics and industry trends, which can significantly aid in optimizing marketing strategies. By understanding which aspects of your content resonate with your audience, you can tailor your approach to capture the attention of potential leads more effectively.

How secure is my data when using a third-party LinkedIn analytics tool?

The security of your data when using a third-party LinkedIn analytics tool greatly depends on the tool's specific security measures and policies. It's crucial to select reputable analytics tools that have a strong commitment to data privacy and are equipped with advanced security features. Ensuring the tool complies with relevant regulations and best practices in data protection can help safeguard your data from unauthorized access or breaches.

Do most LinkedIn analytics tools offer free trials?

While it varies by tool, many LinkedIn analytics tools do indeed offer free trials. These trials allow users to explore and test the tool's capabilities, features, and user interface before committing to a purchase. Free trials are an excellent way to determine whether a particular LinkedIn analytics tool meets your needs and aligns with your social media strategy objectives.

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